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Search Marketing Spending and TrendsAccording to eMarketer, $13.5 billion was spent on search engine marketing in 2008 alone. The majority of this spending was on paid search (88%) and engine optimization (11%). Click on image below to see full statistics. The paid search/SEO ratio will be changing in the next four years, with search engine optimization flourishing.  Source: eMarketer, March 30 2009Labels: Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. State-by-State Mobile Use DataIn 2007, 15% of U.S. households had only wireless phones in their homes. Surprisingly, the Midwest had the highest percent of wireless-only households, with one the lowest percents in California. It is interesting to see how neighboring states vary in mobile usage. Source: eMarketer, March 26 2009Labels: Internet Demographics, Mobile Web 0 comments. Click here to post comments. Marketers Moving to Social MediaMarketers are now changing their tune about social media sites. 63% of the companies surveyed planned to increase their social media marketing budget in 2009. Note: *vs.prior year,** North America (73%), Europe (17%), Asia-Pacific (9%) and South and Central America (1%)Social networking advertising spending worldwide is and will continue to grow throughout 2013.  Note: growth rates calculated based on unrounded figuresBelow is a chart showing tactics used by best-in-class companies worldwide. 39% established a method for engaging consumers in online conversation, while only 18% establish a method for driving brand advocacy/customer referrals.  Source: eMarketer, March 23 2009Labels: Advertising Spending, Social Media, Social Networking 0 comments. Click here to post comments. Everybody Loves Social Networking, Except Some AdvertisersIn 2008, $2 billion was spent advertising on social networking sites, and that is expected to grow to about $3.5 billion by 2013. Europe has increased its socializing by 13.6% between 2007 and 2008. To see the breakout by countries, click on the below graph to enlarge.  Source: eMarketer, March 19 2009Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. YouTube Hits 100 MillionIn January 2009, YouTube received more than 100 million unique visits. This made YouTube one of the most widely viewed video sites in the US. User-generated video will continue to grow throughout 2013. Below is a chart that shows the content type and its growth from 2008-2013 Source: eMarketer, March 18 2009Labels: Internet Behavior, Social Media, YouTube 0 comments. Click here to post comments. Social Nets and Blogs More Popular Than E-MailAccording to Nielsen Online, E-mail is no longer the most popular activity online (besides surfing the web for info). Social networks and blog sites are now getting more attention. In December 2007, E-mail was ahead of social networks, but by the end of 2008, fell behind. Social networks and blogs beat out E-mail by less than 1%.Click on images to enlarge.   Source: eMarketer, March 17 2009Labels: Email Marketing, Internet Statistics, Social Media 0 comments. Click here to post comments. Tech Marketing Budget OutlookBelow are surveyed results of how people say their tech marking budget will change from 2008. Both the first and second half of 2009 show that most will decrease spend. Only 14% increasing budget in the first half of 2009 and 18% in the second half of a result of the current recession.  Source: B2B Magazine, March 9 2009Labels: Advertising Spending, Marketing Trends 0 comments. Click here to post comments. Global Faces and Networked PlacesClick on images to enlarge               Source: Nielsen Online, March 6 2009Labels: Internet Demographics, Mobile Web, Social Networking 0 comments. Click here to post comments. eMarketer Revises E-Commerce ForecasteMarketer predicts E-commerce sales will continue to increase throughout 2013, but not before it slows down this year.  Source: eMarketers, March 5 2009Labels: Internet Future, Internet Growth 0 comments. Click here to post comments. Podcasting Goes MainstreamPodcast audience is growing, and will continue its growth within the next four years. It is expected that by 2013 37.6 million internet users will be downloading podcasts.  Click on graph to enlarge and you can see the podcast demographics between 2006 vs 2008.  Source: eMarketer, March 4 2009 Labels: Internet Demographics, Podcast, Social Media 0 comments. Click here to post comments. The Social Media Oscar Race$64.3 million was spent on the advertising for the five Best Picture nominees for an Oscar in 2008. Below you can see the breakout where Benjamin Button had the most ad spending $31.0 million in the US. Regardless of the money spent for advertising, the night of the Academy Awards, social networking took full effect with viewers twittering about these films. Slumdog Millionaire lead with 6,369 tweets during the broadcast. Below is the breakout of the five film nominees:* Slumdog Millionaire: 6,369 * Milk: 3,617 * The Curious Case of Benjamin Button: 1,110 * The Reader: 814 * Frost/Nixon: 543 Source: eMarketer, March 2 2009 Labels: Advertising Spending, Social Media, Social Networking 0 comments. Click here to post comments. |
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