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Marketers Need Metrics to IntegrateTraditional and Digital MediaClick on image to see what marketers are satisfied with when it comes to integrating traditional and digital media. 38% of marketers are allocating 11%-20% of their media budget to online media.  The chart below shows a breakout of challenges and barriers of integrating traditional and online media. Click image to enlarge.  Source: eMarketer, April 29 2009Labels: Internet Statistics, Media Buying, Online Media 0 comments. Click here to post comments. Women Playing More GamesAs you can see from the graphs below (click on each to enlarge), females are becoming more and more active in the gaming world. The largest group of PC gamers for male and females were women between the ages of 25-54 with 29%. Solitare is the top PC game for both males and females. Other games that top the list include Freecell, Hearts, and Minesweeper- all prepackaged games on many PC's. While males are still ahead overall, females are not far behind as gamers.  Source: eMarketer April 24 2009 Labels: Internet Demographics, Internet Growth 0 comments. Click here to post comments. Who's Afraid of the Big Bad Bloggers?In general, bloggers are posting more positive opinions rather than negative. Between January and February of this year, only 27.8% of blog posts had a negative "tone" by the blogger. Click on pie chart to enlarge. *posts about 17 leading national retailers were tracked While negative blog posts take up almost 30% according to the graph below, only 4% of Internet users use blogs as a source when considering purchasing a product. Click on image to see full breakout of sources.  Source: eMarketer, April 23 2009 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. Brand Mentions Preferred over Ads51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these stats are affected by demographics. Older Internet users and whites are less likely to respond after reading an online-ad, compared to younger users and African-Americans and Hispanics. Click on image to enlarge and see all demographics. Source: eMarketer, April 20 2009Labels: Email Marketing, Internet Demographics, Internet Statistics, Marketing Trends 0 comments. Click here to post comments. Teens on Social NetworksSocial networking is getting more and more popular with young people ages 12-17. By the time 2013 comes along, 79% of this demographic group will be online. Click on image to enlarge and see the growth throughout 2008-2013. And what are these younger people doing while on social network sites? 91% of them are keeping in touch with friends, while only 17% are there to flirt. Click on image to see how teens compare to adults in the social networking world. Source: eMarketer, April 16 2009Labels: Facebook, Internet Demographics, Internet Statistics, Social Networking 0 comments. Click here to post comments. Stopping the Presses?Newspaper sales are taking a dive because readers just aren't interested in waiting to get the news, when they can simply go online and get up to the minute reports. National newspaper revenues have plummeted between 2004 and 2008 -10.7 percent. As for Canada, newspapers are doing slightly better than the U.S- but not by much. Only 5% of Canadian marketers planned to increase newspaper budgets, while 32% decided to spend less this year. The rest of these markets have decided to stay idle and hold off making changes at this point. Click on image to enlarge.  Source: eMarketer, April 13, 2009Labels: Advertising Spending, Online Newspapers 0 comments. Click here to post comments. Facebook Reaches 200 Million UsersFacebook has reached 200 million users and college students are not the only ones using joining anymore. Facebook has had a high increase of female women over 55 in the past 180 days. Both male and females between 35-44 have also been fast to join within the last couple of months. Click on image to enlarge to see full stats. Source: eMarketer, April 10 2009Labels: Internet Behavior, Internet Demographics, Social Media 0 comments. Click here to post comments. When They Go Online, Hispanics DownloadHispanics are going online a lot more now since 2004. Broadband use among this demographic compares very similar to the rest of the country. When Hispanics are going online, they are downloading. Leading the downloads is music, and video. Click on images to enlarge and see full results.    Source: eMarketer, April 9 2009Labels: Internet Demographics, Internet Growth, Internet Usage 0 comments. Click here to post comments. Online Advertising Pushes ThroughMarketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising. Labels: Advertising Spending, advertising tactics, Internet Behavior 0 comments. Click here to post comments. What Are UK Women Doing Online?In 2008, 74% of UK women went online everyday (up 3% from the previous year). Online shopping for these women was also extremely popular last year- 97% of UK women research products online, while 92% actually buy products online. Even social networking is growing, with large increases between 2007 through 2008. Click on images below to see full break outs.   Source: eMarketer, April 7 2009Labels: E-commerce, Internet Behavior, Internet Demographics, Social Networking 0 comments. Click here to post comments. Bare NecessitiesConsumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending. Source: AdvertisingAge, April 6 2009 Labels: Internet Behavior, Internet Demographics, Internet Future, Internet Statistics, Internet Usage, Mobile Web 0 comments. Click here to post comments. Why Now Is Not a Good Time to Slash Your Marketing Research BudgetAccording to eMarketer, increasing or maintaining search marketing is very important in these economical times. Click on the image below to see the 2009 breakout of change in online marketing spending. Below shows the different areas of market research spending for 2008. Click image to enlarge.  Source: eMarketer, March 31 2009Labels: Advertising Spending, Email Marketing, Marketing Trends 0 comments. Click here to post comments. |
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