E-Germany

The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling.

But the situation has changed.






Source: eMarketer, May 29, 2009

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posted by Harry Gold @ Friday, May 29, 2009 - 9:58 AM
 

How People Share Online Video

In a world of continuous technological change, the concept of “new” can get old.



That scale of usage would mean online video in the US is now as big as network TV.



The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites.

Source: eMarketer, May 28, 2009

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posted by Harry Gold @ Thursday, May 28, 2009 - 9:50 AM
 

B2B Marketers Turn to Digital Tactics

Now that the downturn is in full swing—and some budgets are decreasing—marketers are being more selective as to where they deploy their marketing dollars. For most that means going online.



Source: eMarketer, May 27, 2009

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posted by Harry Gold @ Wednesday, May 27, 2009 - 9:44 AM
 

The Problem with Social Media in the Office

There is some good news and bad news about workplace social media.





Source: eMarketer, May 27, 2009


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posted by Harry Gold @ - 8:11 AM
 

Are iPhones Good for Advertising?




Source: eMarketer, May 26, 2009

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posted by Harry Gold @ Tuesday, May 26, 2009 - 9:37 AM
 

Mobile Games Big Winners





Source: eMarketer, may 22 2009

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posted by Harry Gold @ Friday, May 22, 2009 - 8:17 AM
 

Banner Ads: Beyond the Click

Click on charts below to see Internet users behavior when it comes to online display ads.




Source: eMarketer, May 18 2009

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posted by Harry Gold @ Monday, May 18, 2009 - 10:04 AM
 

The Future of the Social Web: In Five Eras

1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services

Click on images to enlarge.



Source: Web Strategy Website

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posted by Harry Gold @ Tuesday, May 12, 2009 - 10:46 AM
 

Beware the Twitter Flitterers

Twitter is expected to double in 2009 with over 12 million users. However, out of those users, only 40% are sticking with it.

According to eMarketer, hot new technologies are supposed to be the purview of young, hungry-for-new-gadget, early-adopter geeks. Twitter doesn’t fit the bill. 18-to-24-year-olds, the traditional social media early adopters, are not driving Twitter growth—25-to-54-year-olds are.

Click on images to enlarge

Source: eMarketer, May 6 2009

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posted by Harry Gold @ Wednesday, May 6, 2009 - 8:28 AM
 

Hulu Shakes Up the Online Video Scene

Advertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers.



In March, Google sites were still the most viewed properties on the Internet. Hulu is crawling up to third. See top 10 online video properties below.



Source: eMarketer, May 4 2009

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posted by Harry Gold @ Monday, May 4, 2009 - 9:00 AM

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