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Top 10 Corps Who Have Best Leveraged Social MediaBelow is a breakdown of the top 10 corporations that have done the best job using social media accordingly to social media leaders in North America (Feb 2009). It's interesting to see that no particular industry owns the space - it ranges from politices to fast food. Source: eMarketer, July 24, 2009 Labels: Social Media 0 comments. Click here to post comments. How Do You Use Your Mobile Phone?I think most of us would agree that without our cell phones... we would be completely lost. What are they actually being used for however?The graph below states that over half of all mobile phone users in both the US and France use their phone to make a voice call at least once a day. Germany and the UK weren't far behind with 42% and 36% respectively.  On the other hand, the chart also shows that out of the four countries listed, the US and the UK mobile phone users were more likely to have never made a voice call on their phone, when compared to France and Germany.  In the UK specifically, mobile users are more likely to send a text over making a voice call, but what do users really want out of their phones? The chart below shows a list of features US mobile phone users would like to see on their phone with a satellite navigation system being top priority.  Based on this chart, it seems very clear that users are ready to take their mobile experience to the next level. All of the items involve adding the internet to a mobile phone and allowing a user to accomplish just a much on the road as they can sitting at their desk.As high-tech phones continue to grow in popularity, the demand for mobile marketing is only going to increase. Mobile advertising will soon have the potential to target users at the exact moment they need information... Source: eMarketer, July 20, 2009 Labels: Internet Future, Mobile Web, Web 2.0 0 comments. Click here to post comments. Traditional Ad Spending on a Steep Decline...... but the Internet still looks promising!Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought... Zenith is now estimating a drop of 8.5% worldwide.   Zenith now predicts total worldwide spending for 2009 will be $456.5 billion, down from nearly $500 billion last year.  Although some markets may be declining, others are growing. The internet is one medium that is not seeing a decrease in ad spending this year... it is actually growing (rising to an estimated $56.8 billion worldwide!).  As traditional media continues on this downward slope, digital media is only gaining speed. The internet has given brands an opportunity to connect with customers in a way traditional media couldn't.Source: eMarketer, July 13, 2009 Labels: Advertising Spending, Industry, Internet Future, Internet Growth, Media Buying 0 comments. Click here to post comments. |
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