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10 Levels of Intimacy in Today's CommunicationHow we communicate has recently been transformed by Web 2.0 and Social Media. Today, our lives are more connected on a global scale than ever… it truly has become a world economy.However, it is interesting to see how this technology, though making it significantly easier to interact with our peers, has also altered how intimate our interactions are with each other. The graphic below is a neat representation of the present most popular forms of communication. It ranges from 10 as the most intimate to 1 as the least intimate. Communication in the most intimate range involves visual or auditory interaction, whereas the least intimate forms lack this. The ranking in this graphic is definitely a matter of opinion and subjective in nature. Would you categorize these 10 levels in a different way?  Labels: Industry, Internet Statistics, Internet Usage, Marketing Trends, New Technology, Social Media, Social Networking 0 comments. Click here to post comments. Differences in Adoption of Mobile ContentIn 2009, 32% of consumers ages 18 and older have accessed the Internet on their mobile phones. This was an 8% increase from 2007, and predictions are that the number of users will only rise.  It is interesting to note that the Internet was not the only aspect of mobile technologies with usage patterns divided by race. In general, Black and Hispanic users utilized every mobile activity at a higher percentage rate than White users.  Source: eMarketer, August 10, 2009 Labels: Mobile Web 0 comments. Click here to post comments. Resurge of the Mobile MarketDespite the growing popularity of mobile phones, worldwide sales of the devices were actually down in Q2 2009 compared to Q2 2008. In reality, this represents a positive trend compared to prior quarters, where sales had been on a steady decline. The graph below also depicts the same variance in mobile handset sales, while also displaying the relevant market share for some of the largest mobile phone vendors. In that respect, Nokia has continued to remain a dominant player in the mobile phone industry.  A somewhat separate yet related study shows worldwide shipments of GPS-enabled smartphones in 2009 are expected to increase from the year before by 34% to 77 million units. This surge in sales is probably the result of improved mapping applications such as Google Maps and Blackberry Maps that are now available on most smartphones.  Source: eMarketer, August 10, 2009 Labels: Mobile Web 0 comments. Click here to post comments. Where Have My Messages Gone?E-mail marketing is considered one of the most valuable assets of any marketing organization, and for good reason. ROI is generally much higher compared to other forms of online marketing. Yet despite success in most opt-in email-marketing programs, a large amount of messages are deflected due to anti-spam measures or junk folders. Below shows a graphical representation of the average inbox placement rate for e-mail in North America. Only 79.3% of messages ever make it to their intended recipient, while almost 21% is lost in cyberspace. On the B2B side of things, delivery of e-mail messages serves slightly worse, at only a 72.4% success rate. This may be a result of more advanced spam blockers and tighter restrictions in corporate environments.  Broken down by ISP, Gmail subscribers were the hardest to reach with a 23% failure rate. Other popular e-mail services such as Hotmail and MSN were not far behind at 20%, with Cox appearing to have highest delivery success rate.  E-mail marketers must be careful in applying best practices when creating and sending out marketing campaigns, in addition to checking the relevance to the recipient. Otherwise they may find the bulk of their announcements in a possible prospect's junk mail folder. Source: eMarketer, August 7, 2009 Labels: Business-to-Business, Email Marketing, ROI 0 comments. Click here to post comments. Internet Usage at WorkDo you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place.  What these statistics don't show though is what type of use is taking place. While the Internet has allowed individuals to collaborate and access information at increased speeds, it also gives us immediate access to our own personal pleasures.   New technological innovations have always come with their fair share of pros and cons. While the Internet has revolutionized the way we communicate, how it effects workplace performance is a source of debate depending on which perspective you take. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Demographics, Internet Usage, Mobile Web, New Technology 0 comments. Click here to post comments. Job Search Continues to Thrive in the Online WorldJob search sites have continued to be a hotspot for job seekers. During the recent recession, job search sites were one of the only services to actually see an increase in activity, as recent grads and recent layoffs drove unemployment rates higher. CareerBuilder, though declining slightly in overall usage, still ranks number one amongst all career service sites. Yahoo! Hotjobs, however, made significant gains from June 2008 to June 2009, and has the potential to vie for the number one spot. Customer service and Warehouse positions were the must sought after and searched for, with Security rounding out the top 10.  Now more than ever is a great time for companies to post available job positions online. With social networking sites recently taking a more professional approach, such as LinkedIn, a vast majority of job seekers will soon turn to social media as their main tool when searching for a career. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Usage, Search Behavior 0 comments. Click here to post comments. Advertisers Hesitant to Sponser User-Generated VideosGiven the popularity of online video services such as YouTube and Google Videos, one could make the assumption that these services also produce the greatest advertising revenue. The graph below counters this point, revealing that in reality broadcaster networks possess the largest revenue share. By 2013, US ad-supported online TV revenues are predicted to jump from $448 million in 2008 to $1.45 billion, a total increase of about 224%.  The overall spending in online video advertising is also projected to grow significantly, and by 2013 reach as high as $4.09 billion.  The amount of revenue that TV companies receive in ad revenue is still small in comparison to the funds they pull in through traditional advertising. However, some analysts predict this gap to close in the next few years. Source: eMarketer, August 5, 2009 Labels: Advertising Spending, advertising tactics, Industry, Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. Rise in Use of Social Networks by Older IndividualsThe overall usage of social networking sites in the US has increased by a total of 16% from Q2 2008 to Q2 2009. In addition, female users significantly outnumbered male users in Q2 2009, as nearly half admitted to visiting social networks. Younger users (<35) still hold the reigns as the top segment involved in online networking. However, the 35+ crowd managed to make significant gains in 2009, eating up a larger share of the overall market.  Usage patterns tend to trend towards vists of <1 time per week or 2-6 times per day, which poses an interesting yet important divide in frequency. It would be informative to correlate the type of user with frequency patterns in order to gain a more detailed overview of social network usage.  Though social networks have tended to contain a mostly younger crowd, it is important to take note that the number of older users adopting social media is only increasing. This has the potential to open up new opportunities for online marketers. Source: eMarketer, August 5, 2009 Labels: Internet Demographics, Internet Usage, Social Networking 0 comments. Click here to post comments. E-mail: Fastest Growing Direct Marketing SegmentAccording to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast that the total e-mail spend by 2013 will be a $27.8 billion business!Will these stats make you rethink your marketing plan for 2010? Source: Dmnews.com, 8/04/09 Labels: Email Marketing, Internet Growth, Internet Statistics 0 comments. Click here to post comments. How Effective is Twitter as a Promotional Tool?As overall Twitter use continues to expand, so too has the interest of advertisers for using the service as a promotional tool. However, a discrepancy exists between consumers and advertisers over the effectiveness of Twitter as a medium for promoting products and services. While the majority of users seem to agree that Twitter is somewhat effective for promotions, it seems as if advertisers trend towards being more optimistic. In contrast, more consumers believe that the service is not effective for this purpose. These findings show that there might need to be broader consumer acceptance of Twitter before the service can be considered an effective marketing tool.Source: eMarketer, August 4, 2009 Labels: advertising tactics, Marketing Trends, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. Mobile Advertising on the RiseAccording to the below graph, US mobile advertising spending is predicted to jump to $3.3 billion in 2012. That's about a 414% increase in expenditure compared to 2008. It is interesting to note that certain industries utilize mobile advertising more than others. In particular, broadcasting and cable TV, movies and entertainment, and automobile manufacturers held the number one, two, and three spots respectively in overall share.  When it comes to monetization of these ads, industries such as downloads and real estate have 100% of their mobile ad inventory paid for. However, Home/family struggles the most, managing to reach a mere 43%.  As the number of mobile phone users continues to grow, companies would be wise to reconsider their overall marketing strategy and invest a significant portion of their budget in mobile advertising. Source: eMarketer, August 4, 2009 Labels: Advertising Spending, advertising tactics, Marketing Trends, Mobile Web 0 comments. Click here to post comments. |
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