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US Mobile Advertising to Increase 388% by 2013Spending on advertising and marketing within mobile channels has historically lagged behind overall mobile phone usage and adoption rates. According to eMarketer, however, this trend is set to change over the next four years, with steady growth expected for this still developing industry.eMarketer predicts a 30% increase in marketing and advertising expenditure for 2009 with total expenditure rising to $416 million. A positive overall long-term outlook held by many marketing experts in the mobile industry places total advertising outlay at $1.56 billion by 2013, an increase of about 388% from 2008.  Broken down by format, eMarketer expects Search to experience the most growth, jumping from 18% advertising spending share in 2008 to 37% in 2013. Messaging, on the other hand, is predicted to lose its currently prominent share of expenditure, dropping to only 28% in 2013.  Source: eMarketer, September 23, 2009 Labels: Advertising Spending, Mobile Web 0 comments. Click here to post comments. Measurement of ROI Lacking in Many Social Media ProgramsBusiness professionals are more likely to use social media for marketing purposes over any other business area according to a recent study by Mzinga and Babson Executive Education. 4 in 10 respondents reported they had used social media to help with internal collaboration and learning. 30% of professionals utilized social media for customer service and support, followed closely by use in sales and human resources at 25% and 21% respectively.   Available applications such as Facebook Insights and Google Analytics can be useful tools in determining the success of your social media campaigns. Other basic methods such as counting the number of Fans or Followers can give you a rough idea of the ROI that your company may be obtaining. Source: eMarketer, September 22, 2009 Labels: Industry, Marketing Trends, Social Media 0 comments. Click here to post comments. TV, Internet, and Mobile Video Viewing On The RiseTV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between Q2 2008 and Q2 2009. While timeshifted TV also saw noticeable gains, standard TV viewing only saw a .9% growth, with a loss of viewers occurring between Q1 and Q2 2009.  Source: eMarketer, September 22, 2009 Labels: Mobile Web, New Media, Online Media, Online Video 0 comments. Click here to post comments. Internet Advertising to Overtake Print in 2011Newspaper advertising, long holding the top share of US advertising spending, is predicted to be overtaken by online advertising in 2011. This year, video game advertising is expected to see the most growth, jumping from .3% to .5% of total US advertising spending share. Cinema and mobile advertising are also expected to experience steady growth over the next couple of years. Advertising for yellow pages (print) is also predicted to decrease substantially, losing about 1.5% of its share come 2012. Source: eMarketer, September 21, 2009 Labels: Advertising Spending 0 comments. Click here to post comments. What is your marketing priority for 2010?According to a recent study published by Unisfair, marketer's top priorities for 2010 include new customer acquisition and customer retention and engagement. Thought leadership was also seen by many as an important factor to focus on for the next year. Creating a community for consumers was at the bottom of most marketer's to-do lists, with only 31% believing this to be a crucial focal-point.   Source: eMarketer, September 21, 2009 Labels: Email Marketing, Facebook, Marketing Trends, SEO, Social Media, Social Networking 0 comments. Click here to post comments. Mobile Phone Users Lack Enthusiasm for Paid Mobile TVOnly about 20.6% of US mobile phone and PDA owners are interested in watching live TV on their mobile phones, even though almost half of the respondents viewed their mobile device as a source of entertainment. Most individuals would decidedly not enjoy paying a monthly subscription fee to partake in such services. In addition, the majority of users find that advertisements on their phones are a nuisance, though 24.8% would be willing to deal with the annoyance in exchange for lower monthly costs. Currently, only 2.5% out of all mobile subscribers have signed up for a paid mobile video service. However in 2014, this percentage is expected to rise to 8.5%. While not a drastic change, and only a prediction at this point, it is significant, and should be noted by companies wishing to enter the mobile video industry.  Source: eMarketer, September 15, 2009 Labels: Mobile Web 0 comments. Click here to post comments. Does Social Media Influence Your Travel Decisions?A recent study by Ad-ology Research found that over half of US Internet users have not used the Internet to research travel-related topics, preferring instead to do so offline and through other means. Not surprisingly, Airfare was the number one topic Internet users researched, followed close behind by hotel and motel rates and availability. Golf vacations were the topic least likely to be researched, with only 2.7% of respondents claiming that have ever searched for such info. Meanwhile, it seems that social media does not have a great effect on travel decisions. Only 23% of respondents claimed that they had been somewhat or significantly influenced by blogs, micro-blogs, forums, and social networks. However, companies have tended to have a high success rate with users who can in fact be influenced.  For example, both United Airlines and JetBlue have utilized Twitter to post cheap airfares, and have had significant success in influencing visitors to book a ticket over people who have not visited the micro-blogging service. Source: eMarketer, September 15, 2009 Labels: Blogs, E-commerce, Internet Behavior, Internet Statistics, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. 200% Growth in US Adult Twitter Users Since 2008In a study released today by eMarketer, it was found that by 2010, Twitter will consist of around 26 million adult users. This means that next year a total of 15.5% of all adult Internet users will play an active role on the service, an increase of 44.4% from 2009. The staggering statistic here is the fact that Twitter usage by adults 18 and over has increased by 200% since 2008. A high adoption rate only solidifies Twitter's continued growth trend. These numbers, however, are slightly conservative, as they only take into account usage of Twitter.com, and do not factor in desktop applications, text messages, and mobile apps. Source: eMarketer, September 14, 2009 Labels: Internet Growth, Twitter 0 comments. Click here to post comments. Most US Households Now DTV ReadyNielson Company reports that over the past 10 years, the number of US TV households has increased only slightly on a year to year basis. This year, the company expects that there will be only a slight increase from previous of about 400,000 households. Broken down by race and ethnicity, Nielson company found that African-American US TV households are the most numerous, followed by Hispanic and Asian-American households respectively. Hispanic households are, however, predicted to experience the largest percentage in growth from 2009 to 2010 with a change of 2.3%  With the switch to digital being prolonged due to fears of TV households losing their service, it now appears that most are able to receive digital TV signals (DTV). Broken down again by Race and Ethnicity, Hispanic TV households have lagged behind, with 1.3% still not able to receive DTV, followed by African-American households at 1%.  It would be safe to assume that as the year comes to an end, we will most likely see close to 100% of US households DTV ready. Source: eMarketer, September 14, 2009 Labels: Industry 0 comments. Click here to post comments. Social Media: A Source of Value and Concern for ExecutivesAs social media continues to remain the popular trend, it comes as no surprise that most company executives see it as adding considerable value to their company and brand. Over 80% of US management, marketing, and HR executives polled view social media as having a positive effect on customer and client relations, in addition to building their company's brand. Almost half believe that it also improves employee morale.   Still, there are some executives who refuse to use social media at all. The main reason is a lack in knowledge of social media in general, and how to best use it in a corporate setting. In addition, the issue of security and confidentiality is a big enough concern to stop many executives from any involvement. There is also a worry that social media and social networking sites may have a negative effect on employee productivity.  Source: eMarketer, September 10, 2009 Labels: Social Media 0 comments. Click here to post comments. More Individuals Turn to the Internet for Self-DiagnosisAlmost one-half of all US internet users turn to the internet for information and additional self-diagnosis after paying a visit to their physician. Their main source of information: a search engine. Only 20% actually go to a specific health website, such as webmd.com, in order to learn more about their doctor's diagnosis and to find out about specific treatment options. A little over one-third of internet users trust what their doctors say and fill the prescription, without bothering to participate in any self-education.  These statistics show that more and more individuals are turning to the internet each day for self-help and self-dianostic purposes. Pharmaceutical companies in particular should capitalize on this trend and educate consumers through their advertising campaigns. Source: eMarketer, August 10, 2009 Labels: advertising tactics, Internet Behavior 0 comments. Click here to post comments. |
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