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The Changing Demographics of Facebook and Twitter UsersWhile the amount of people using the #1 social network in the world continued to increase last year, the demographics of the users changed slightly. Facebook users remain split between generations. Source: Jamiepappas.com, Comscore 2009 US Digital Year in Review 0 comments. Click here to post comments. Social Games - Who's Playing?While young males dominate the video game world, a recent study by Information Services Group found that the average social gamer was a 43-year-old woman.Social games include web-based games, such as FarmVille and Mafia Wars, found on social networking websites. The survey found that 55% of social gamers are female. Furthermore, more females are avid gamers - 38% play multiple times per day, compared to 29% of males. Other insights revealed interesting findings beyond gender specifics. For example, Facebook is the most popular social network for gaming, with 83% of respondents logging onto the social website to play a game. Players have about six social games on average, and about 50% of respondents began playing a game because of a friend's recommendation. With 100 million people playing these games, the industry expects $1 billion in revenue this year. Source: Mashable; February 17, 2010 Labels: Facebook, Social Media, Social Networking 0 comments. Click here to post comments. Americans Doing More in Less Time OnlineHave Americans become more efficient with how they spend their time online? A report from the Neilson company reveals that in January 2010, Americans spent 8.2% less hours on the Internet. However, while the the time that individuals spend online is down, the number of active US internet users rose 3.8% Increases were also reported in the number of domains visited per person and the number of internet sessions per person in January. Source: Marketing Charts, February 22, 2010 0 comments. Click here to post comments. Twitter Grows to 50 Million Tweets Per DayTwitter recently announced that it hit 50 million tweets per day, averaging out to about 600 tweets per second. Back in 2007, users were only tweeting about 5,000 times per day. Last year, the number of tweets grew 1,400-percent to about 35 million tweets per day. These numbers display the microblogging website's increasing popularity and exponential growth. The statistics do not include tweets from accounts that have been identified as spam.Source: Twitter blog; Monday, February 22, 2010 Labels: Internet Statistics, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. What Can First Page Search Results Get You?Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search results. 95.8% of natural search visits from Google were referred by a result on the first page. This percentage decreases slightly for Yahoo and Bing. This is reason enough to make it a proirity to get on to the first page of natural search results and reap the benefits of search engine optimization.
Source: eMarketer, February 18, 2010 Labels: Bing, Google, Search Engine Marketing, SEO, Yahoo 0 comments. Click here to post comments. The Future of Social MediaSocial media has grown increasingly popular in the past few years and has had a significant effect on the way companies do business. In the next few years, more changes will roll out as social media efforts expand outside of a company's marketing department into all aspects of a company's business.Debra Aho Williamson, an analyst for eMarketer, says advertising will not be the primary revenue driver and notes that others have said advertising has failed as a business model for social media.  Rather, the business models that show the strongest potential are in the areas of analytics, search and television. Additionally, location will become more important to social media with strengthened brand monitoring efforts. Despite the future changes to social media, one thing will remain the same: the source, or its users. “The voice of the consumer is only going to get louder and stronger,” said Ms. Williamson. “It will shape what social media is and what it will become. Not too long ago, a company might have made major changes to its products or services based on a few focus groups, some financial planning and a degree of gut instinct. Social media has already changed all that. And more changes will come.” Source: eMarketer; February 15, 2010 Labels: Advertising Spending, Marketing Trends, Social Media 0 comments. Click here to post comments. Highlights from Comscore Digital Year in ReviewComScore recently released it's Digital Year in Review. Here are some interesting and applicable statistics:
Labels: E-commerce, Facebook, Online Video, Smartphones, Twitter 0 comments. Click here to post comments. Superbowl Brings Some Users to Log on While Tuning inIn 2009, 12% of Superbowl viewers spent time on the Internet during the game. These users spend their time on general interest websites, as well as search, member communities and email.18% of simultaneous internet users spent their time on a sports website that may or may not have had a direct association to the game on the televisions. The singular website that was most visited by simultaneous web users was Facebook, with 23.5% of simultaneous users visiting the site during the game.  It will be interesting to see what the stats were for 2010.
0 comments. Click here to post comments. Moms on Facebook Skeptical of AdsMuch to the dismay of many tweens, teens, and young adults, more and more moms are on Facebook. Weather these moms are using it as another platform to connect with family and friends, spying on their elusive teenagers or just playing Farmville, advertisers have jumped at the opportunity to talk to the mom market in this social space.According to data from Lucid Marketing, most moms on Facebook (about 60%) feel neutral about the advertising on the social network. 38% of moms on Facebook actively dislike the advertising. However, while very little Facebook moms feel positive about advertising on Facebook, 16% of moms on Facebook follow more than 10 company fan pages.  In general, Facebook moms are skeptical about advertising offers and prefer advertisers to speak to them on their own terms.Source: eMarketer, February 5, 2009 0 comments. Click here to post comments. Personalized Recommendations Generate Mixed ReactionsWhen a consumer visits an e-commerce website nowadays, it is nearly impossible to ignore reccomendations that have been provided by the site. These reccomendations suggest other items that the consumer may be interested in, based on shopping history and stored data. Normally populated by a sophisticated alogarythm, these recommendations intend to predict what the consumer may be interested in purchasing, and entice the consumer to purchase these products from their website.However, since product reccomendations are becoming more widespread, consumers are noticing and reacting when these recommendations don't meet their interests or needs. According to the Choicestream "2009 Personalization Survey," 59% of consumers reported that they received poor personal recommendations in 2009.
Source: eMarketer, February 4, 2009 Labels: E-commerce, iTunes, Netflix, Product Recommendations 0 comments. Click here to post comments. Many Viewers Steer Clear of Pre-Roll AdsTubeMogul released a report today that highlighted the tendency of viewers to click away from a pre-roll ad before short-form online video. After analyzing over nearly 2 million streams of online video, TubeMogul found that over 15% of viewers clicked away from a video instead of sitting through a pre-roll ad. Video content from magazines and newspapers cultivated nearly a 25% click away rate, while only about 11% of viewers click away from a pre-roll ad before video content from a large broadcaster.This information my cause advertisers to re-think their purchase of media in the form of pre-roll ads and cause the content provider to reconsider the portion of their audience that is lot because of an advertisement preceding their content. Source: TubeMogul, February 2, 2009
0 comments. Click here to post comments. American bargain hunters still look for deals in printThe recession has spurred many American shoppers to seek out savings, cut out coupons and compare prices before entering a store with intent to purchase. Although these savvy shoppers are turning to the internet to share coupons and comparison shop, the majority of Americans surveyed still find newspaper and magazine advertising most helpful when they are seeking out bargains. However, while the majority is still turning to print advertising, members of younger demographics are much more likely to look for bargains online. A correlation also exists between level of education and an inclination to look to internet advertising to learn about discounts or bargains. This information can be leveraged to target internet advertising that emphasizes savings to a younger, more educated demographic.   Source: eMarketer, Febrary 2, 2009 0 comments. Click here to post comments. Marketers Worldwide Look to Loyalty ProgramsAccording to the CMO Council, marketers worldwide look to loyalty programs to improve customer retention rates and value, teach them about consumers' motivations and prospects and to help keep a targeted and focused line of communication.Seventy percent of Internet users would participate in loyalty and rewards programs if there was a form of financial inducement or savings. Only 3% of Internet users see access to an online community of members as an incentive to participate in such a program. One major factor affecting participation in a loyalty program was spam.  What benefits do marketers see in using loyalty club insights and analytics? More than half of marketers use the statistics to acquire and retain higher-value customers. Forty-six percent of marketers look to insights and analytics to improve targeting and segmentation. Source: eMarketer; February 1, 2010 Labels: Analytics, Internet Behavior 0 comments. Click here to post comments. |
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