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Active Home Internet Users by Country, March 2008 Labels: Internet Demographics, Internet Growth Social Media's Influence in the Consumer Buying ProcessNot only is social media rocking the marketing world in terms of brand building and growing awareness, but according to a recent report by eMarketer, social media has a strong influence on consumers in the purchase funnel.74% of consumers agree or strongly agree that they choose a product based on information they found online; specifically, customer service anecdotes.  The source of this information varies from search engines to blogs and discussion forums, among other user-generated content web sites.  Even more interesting is the data showing exactly when consumers are looking for this information. The majority are doing social media research during early shopping research or when trying to decide between a few different products. This information shows how important brand building in the social media marketplace really is, especially for consumer brands looking to drive sales and e-commerce.  Source: eMarketer Report, 2008 Labels: E-commerce, Social Media Keyword Search and Beyond?According to the slide (pictured below) by Nova Spivack, CEO and founder of semantic Web startup Radar Networks, keyword search is diminishing in favor of new Web search functions, including social search, tagging and semantic search, among others. It remains to be seen whether this bell curve depicted by Spivack will become a reality for keyword search, or whether users will remain loyal to this tried and true searching method. Spivack says the bottom line is this: "Keyword search engines return haystacks, but what we really are looking for are the needles. The problem with keyword search such as Google’s approach is that only highly cited pages make it into the top results. You get a huge pile of results, but the page you want—the “needle” you are looking for—may not be highly cited by other pages and so it does not appear on the first page. This is because keyword search engines don’t understand your question, they just find pages that match the words in your question." Only time will tell what eventually prevails. Labels: Paid Search, Search Engine Marketing Top 10 Online Retailers by Conversion Rate: March 2008 Labels: E-commerce Worldwide Podcast ListenersAccording to eMarketer, the number of Internet users who download podcasts is on the rise worldwide, with a worldwide average of 48.8% in 2008, an increase of 27%!In the U.S., 29.5% of Internet users download podcasts in 2008, up 15.2% from last year.  Source: eMarketerLabels: Podcast, Social Media Where to Find Video Consumers with Household Incomes $100,000+ Online Labels: Online Video, Social Media Anatomy of a BloggerAccording to the BIGresearch Simultaneous Media Survey, the typical blogger is:
Source: BIGresearch, Center for Media Research Labels: Blogs, New Media, Social Media |
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