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Social Networks Popular with Gays & LesbiansA Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals - see more information in the graph below: Source: eMarketer, June 22, 2009Additionally, 55% of homosexual Internet users read blogs vs. 38% of hetersexuals from the same study. This Internet behavior is extremely helpful to advertisers for the types of messages they want to put out in the marketplace and where they will have the most return on their investment. Labels: Internet Behavior, Internet Statistics, Internet Usage, Social Media, Social Networking 0 comments. Click here to post comments. Online Classifieds: No SecretTrends show that consumers searching through classifieds for either jobs or other products aren't turning to newspapers anymore. This year, approximately 49% of internet users went on sites like Craigslist and CareerBuilder.com, with some users visiting every day.How should marketers be using these popular sites to interact with consumers and promote their products or services?    Source: eMarketer, June 9, 2009Labels: Internet Behavior, Internet Demographics, Search Behavior 0 comments. Click here to post comments. 34 Million Moms OnlineSince mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible.Marketers must realize mothers are usually the key decision makers for family purchases, so they activities moms participate in across the web influence household purchases greatly.    Source: eMarketer, June 8, 2009 Labels: Advertising Spending, Internet Behavior, Internet Demographics, Internet Usage, Marketing Trends 0 comments. Click here to post comments. Trust Word-of-MouthNow, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change dramatically.Word-of-mouth proves to be the most influential way for companies to market their brands since usually the most trusted source of information by consumers is recommendations from friends. Marketers should consider integrating word-of-mouth tactics across campaigns to allow positive feedback about their brand image to spread among friends virally.   Source: eMarketer, June 8, 2009Labels: Advertising Spending, Internet Behavior, Internet Demographics, Marketing Trends, ROI 0 comments. Click here to post comments. Women Who BlogStudies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them also. When putting together an online marketing campaign, it's obvious this demographic cannot be ignored!   Source: eMarketer, June 5, 2009 Labels: Internet Behavior, Internet Demographics, Internet Statistics, Social Media, Social Networking 0 comments. Click here to post comments. Small Businesses Get SocialStrength in numbers.It is not just big businesses that are communicating with customers using social media.   Source: eMarketer, June 4, 2009 Labels: Industry, Internet Behavior, Social Networking, Web 2.0 0 comments. Click here to post comments. Hollywood Online Ad SpendingMovie studio advertising spending is going up and going online. eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013.   Source: eMarketer, June 3, 2009 Labels: Advertising Spending, Industry 0 comments. Click here to post comments. Drug Marketing DropsIs direct-to-consumer (DTC) marketing by pharmaceutical companies flat-lining? Not yet. But the outlook isn’t good. TNS estimated in 2008 that total US DTC advertising spending would be $4.7 billion that year, down from $5.2 billion in 2007.    Source: eMarketer, June 3, 2009 Labels: Industry, Marketing Trends 0 comments. Click here to post comments. Vertical Online Ad Nets Sharpen FocusIn much the same way small stores use superior quality and a knowledge of their customers and community to compete with larger retailers, vertical ad networks compete with traditional ad networks by focusing on narrower content areas, such as music, sports or comedy. So far, the strategy is working.   Source: eMarketer, June 2, 2009 0 comments. Click here to post comments. Spam Splosion!Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go? One thing is certain—there is a lot of it. According to MessageLabs, the percentage of worldwide e-mail traffic that is spam has been falling over the past few years, dropping from 86.2% in 2006 to 81.2% in 2008.   Source: eMarketer, June 2, 2009 Labels: Email Marketing, Industry 0 comments. Click here to post comments. Mobile Texting Opportunities for Marketers (or Mobi Txt Opps)Fast young thumbs.One thing’s for sure—teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.    Source: eMarketer, June 1, 2009 Labels: advertising tactics, Internet Demographics, Mobile Web, Web 2.0 0 comments. Click here to post comments. What Do Italy and Spain Share Online?The countries of Western Europe are online powerhouses. But there are exceptions.eMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide in number of Internet users.    Source: eMarketer, June 1, 2009
0 comments. Click here to post comments. E-GermanyThe progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the situation has changed.     Source: eMarketer, May 29, 2009 Labels: Industry, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. How People Share Online VideoIn a world of continuous technological change, the concept of “new” can get old.  That scale of usage would mean online video in the US is now as big as network TV.   The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites. Source: eMarketer, May 28, 2009 Labels: Online Video, Social Networking, Web 2.0, YouTube 0 comments. Click here to post comments. B2B Marketers Turn to Digital TacticsNow that the downturn is in full swing—and some budgets are decreasing—marketers are being more selective as to where they deploy their marketing dollars. For most that means going online.  Source: eMarketer, May 27, 2009 Labels: Advertising Spending, Business-to-Business, Industry, Marketing Trends 0 comments. Click here to post comments. The Problem with Social Media in the OfficeThere is some good news and bad news about workplace social media.   Source: eMarketer, May 27, 2009 Labels: Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Are iPhones Good for Advertising?  Source: eMarketer, May 26, 2009 Labels: Advertising Spending, Marketing Trends, Media Buying, Mobile Web 0 comments. Click here to post comments. Mobile Games Big Winners   Source: eMarketer, may 22 2009 0 comments. Click here to post comments. Banner Ads: Beyond the ClickClick on charts below to see Internet users behavior when it comes to online display ads.
Source: eMarketer, May 18 2009 Labels: Analytics, Internet Usage 0 comments. Click here to post comments. The Future of the Social Web: In Five Eras1) Era of Social Relationships: People connect to others and share2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services Click on images to enlarge.   Source: Web Strategy WebsiteLabels: Search Behavior, Social Media, Social Networking 0 comments. Click here to post comments. Beware the Twitter FlitterersTwitter is expected to double in 2009 with over 12 million users. However, out of those users, only 40% are sticking with it. According to eMarketer, hot new technologies are supposed to be the purview of young, hungry-for-new-gadget, early-adopter geeks. Twitter doesn’t fit the bill. 18-to-24-year-olds, the traditional social media early adopters, are not driving Twitter growth—25-to-54-year-olds are. Click on images to enlarge  Source: eMarketer, May 6 2009 Labels: Internet Demographics, Internet Future, Social Networking 0 comments. Click here to post comments. Hulu Shakes Up the Online Video SceneAdvertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers.
Labels: Internet Growth, Internet Statistics, Online Video 0 comments. Click here to post comments. Marketers Need Metrics to IntegrateTraditional and Digital MediaClick on image to see what marketers are satisfied with when it comes to integrating traditional and digital media. 38% of marketers are allocating 11%-20% of their media budget to online media.  The chart below shows a breakout of challenges and barriers of integrating traditional and online media. Click image to enlarge.  Source: eMarketer, April 29 2009Labels: Internet Statistics, Media Buying, Online Media 0 comments. Click here to post comments. Women Playing More GamesAs you can see from the graphs below (click on each to enlarge), females are becoming more and more active in the gaming world. The largest group of PC gamers for male and females were women between the ages of 25-54 with 29%. Solitare is the top PC game for both males and females. Other games that top the list include Freecell, Hearts, and Minesweeper- all prepackaged games on many PC's. While males are still ahead overall, females are not far behind as gamers.  Source: eMarketer April 24 2009 Labels: Internet Demographics, Internet Growth 0 comments. Click here to post comments. Who's Afraid of the Big Bad Bloggers?In general, bloggers are posting more positive opinions rather than negative. Between January and February of this year, only 27.8% of blog posts had a negative "tone" by the blogger. Click on pie chart to enlarge. *posts about 17 leading national retailers were tracked While negative blog posts take up almost 30% according to the graph below, only 4% of Internet users use blogs as a source when considering purchasing a product. Click on image to see full breakout of sources.  Source: eMarketer, April 23 2009 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. |
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