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Behind the Numbers: MySpace and Facebook Source: eMarketer, November 19 2008Labels: Advertising Spending, advertising tactics, Social Media Are Online Political Ads Winners? Note: (1) includes social networks and user-generated content; (2) display ads only; (3) includes online advertising and marketing communications; (4) advocacy groups; (5) includes search and display ads onlySource: eMarketer, November 4 2008 Labels: Advertising Spending, Search Behavior Online Ad Spending Will Keep Growing Source: eMarketer, October 27 2008Labels: Advertising Spending, Internet Future Getting Clever About Social Media Source: eMarketer, October 24 2008Labels: Advertising Spending, Social Media Is Online Safe from the Meltdown? Source: eMarketer, October 9 2008 Labels: Advertising Spending, Blogs, Internet Future B2B Marketers Ready to Spend Online Source: eMarketer, September 29 2008Labels: Advertising Spending, Business-to-Business Video Ad Spending: Building to Steep Growth Source: eMarketer, September 23 2008Labels: Advertising Spending, Blogs Weak Economy Forces Revised Ad ForecastsSmaller budgets  Source: BtoB Magazine, September 15, 2008Labels: Advertising Spending, Blogs How Many TV Ad Dollars Can Online Video Advertising Grab?  Source: eMarketer, September 12 2008Labels: Advertising Spending, Blogs, Internet Future Interactive Media Share of Ad Spend Growing WorldwideAccording to a study by WPP's Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media's share of ad spend continues to decline, making interactive media one of the only, and certainly the major, source of growth in overall advertising spending. The report also found that nearly 45% of 2007 interactive ad spending was display, which is expected to slightly decrease in favor of paid search advertising, which accounted for 38% in 2007.Source: MarketingCharts Labels: Advertising Spending, Internet Growth, Paid Search Auto Industry Advertising SpendingAccording to eMarketer, the auto industry is embracing internet advertising more than ever. While spending on television, magazines and newspapers have all shown a decreasing trend since 2005, internet ad spending increased 57% from 2005 to 2006 and another 40% from 2006 to 2007! At the other end of the spectrum, newspaper advertising spending was cut in half between 2005 and 2007.Source: eMarketer Report, June 2008 Labels: Advertising Spending, Marketing Trends Internet Advertising Revenue Tops $21BUS Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.The breakdown of each Internet advertising format was as follows:  Most impressive is the Internet advertising revenues in 2007 reaching $5.9 billion, an all-time high for a single quarter and a 24% increase over the same period in 2006. Internet advertising revenues have now been experiencing strong growth for four consecutive years (13 consecutive quarters). 
  Source: Marketing Charts, "2007 Internet Advertising Revenue Report," IAB and PwC. Labels: Advertising Spending, Industry, Online Media U.S. Online Marketers'* Planned Spending in the Next Year Note: *ad:tech attendeesLabels: Advertising Spending, advertising tactics Change in Search Marketing Spending Source: B to B magazine Labels: Advertising Spending, Search Engine Marketing U.S. Online Video Advertising Spending, 2006-2011 (% of total ad spending) Source: B to B magazine Labels: Advertising Spending, Online Video U.S. Online Social Network Advertising Spending Source: B to B magazine Labels: Advertising Spending, Social Media U.S. Online Advertising Spending 2006-2011   Source: eMarketer Labels: Advertising Spending Online Advertising Still Working For Pharmaceuticals, Even As Sales SlowAccording to IMS Health's "US Pharmaceutical Market Performance Review." the sales growth of the US prescription drug market slowed from over 8% in 2006 to 2.8% in 2007, its lowest growth rate in decades.Despite, or possibly as a result of, this slowing growth, pharmaceutical marketers surveyed by Guideline-Med Ad News in March 2007 said that online ads were already more important to them than traditional media saying this trend would solidify through 2010.  A results-oriented medium, online marketing is becoming increasingly important to US marketers in tough economic times. The pharmaceutical industry represents one of many examples of this trend.Source: eMarketer Report, 2008 Labels: Advertising Spending, ROI Changing TimesThe biggest U.S. auto manufacturers are shifting their advertising budgets in the midst of tough times for revenue. Note the major shifts away from expensive, traditional media and towards accountable, data-driven, ROI-producing Internet advertising.  (Click image to enlarge)Source: TNS Media Intelligence Labels: Advertising Spending, ROI Online vs. Traditional MediaAccording to eMarketer, "the nation’s largest advertisers are shifting more of their budgets from traditional media to the internet. Among Advertising Age’s '100 Leading National Advertisers,' 69 allocated a smaller share of their total ad budgets toward the four traditional measured media (TV, radio, newspapers and magazines) in 2006 than in 2005. 58 of those advertisers both decreased their spending share on the four traditional media and increased the share going to the internet."eMarketer further reports that while the top 100 advertisers spent nearly $230 million less, combined, on the traditional four media in 2006 compared with 2005, they spent a combined $558 million more on internet advertising.  Search, display and classified ads account for the largest advertising share of Internet spending, according to eMarketer’s projections for the 2006-2011 period. eMarketer reports, "Paid search’s share of online ad spend will continue to hover in the 40 percent range through 2011. Display ads (such as static banners) will generate about 20 percent of internet ad revenues through the decade."David Hallerman, author of the report, explains that the economic downturn will affect online advertising much less than traditional media advertising. "In contrast to the 26.7 percent growth projected for internet advertising in 2007, total media ad spending will increase only 2.1 percent." eMarketer further explained that the reduced spending due to economic crunch will open the doors for much more paid search because of its high accountability, as opposed to display ads, or even moreso, traditional media. This trend will be especially visible in the mortgage industry. Source: eMarketer Report, 2008 Labels: Advertising Spending, Internet Growth Newspapers Moving Online A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:
Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year. Labels: Advertising Spending, Industry, Internet Future, Online Newspapers Strongest Media Buys Labels: Advertising Spending, Email Marketing, Internet Statistics, Media Buying, Online Media, Paid Search Email Marketing ROI Expectations Source: Datran Media, January 2008Labels: Advertising Spending, Email Marketing, ROI Email Marketing GrowthAccording to Datran Media, companies largely plan to increase spending on email marketing in 2008 compared to 2007.  Source: Datran Media, January 2008 Labels: Advertising Spending, Email Marketing, Internet Growth Tracking Capabilities in Question by Many Interactive MarketersAccording to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses:
The two channels in which marketers place the most confidence in their tracking ability, according to the survey, are email and search. 38% of respondents said search resulted in the highest ROI to their organizations. 28% of marketers plan to increase search spending in 2008. Labels: Advertising Spending, Analytics, Integration, Social Media US Podcast Advertising Spending Source: eMarketer Report, 2008 Labels: Advertising Spending, Internet Growth, Online Media, Podcast |
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