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Behind the Numbers: MySpace and Facebook

Source: eMarketer, November 19 2008

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Are Online Political Ads Winners?

According to eMarketer, even though the Obama campaign raised over $600 million, online political ad spending actually fell short of expectations. Online is still a very small percentage of total political ad spending.Note: (1) includes social networks and user-generated content; (2) display ads only; (3) includes online advertising and marketing communications; (4) advocacy groups; (5) includes search and display ads only

Source: eMarketer, November 4 2008

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Online Ad Spending Will Keep Growing

According to statistics, online ad spending is predicated to keep growing into 2009.Source: eMarketer, October 27 2008

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posted by Harry Gold @ Monday, October 27, 2008 - 6:59 AM
 

Getting Clever About Social Media

According to statistics, US online social network advertising has significantly increased from 2007 to 2008 as more companies are becoming clever about social media.Source: eMarketer, October 24 2008

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Is Online Safe from the Meltdown?


Source: eMarketer, October 9 2008

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posted by Laura Vecchio @ Wednesday, October 15, 2008 - 9:45 AM
 

B2B Marketers Ready to Spend Online

Source: eMarketer, September 29 2008

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Video Ad Spending: Building to Steep Growth

Source: eMarketer, September 23 2008

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Weak Economy Forces Revised Ad Forecasts

Smaller budgets
Source: BtoB Magazine, September 15, 2008

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How Many TV Ad Dollars Can Online Video Advertising Grab?



Source: eMarketer, September 12 2008

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Interactive Media Share of Ad Spend Growing Worldwide

According to a study by WPP's Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media's share of ad spend continues to decline, making interactive media one of the only, and certainly the major, source of growth in overall advertising spending.


The report also found that nearly 45% of 2007 interactive ad spending was display, which is expected to slightly decrease in favor of paid search advertising, which accounted for 38% in 2007.

Source: MarketingCharts

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posted by Harry Gold @ Wednesday, June 25, 2008 - 9:24 AM
 

Auto Industry Advertising Spending

According to eMarketer, the auto industry is embracing internet advertising more than ever.
While spending on television, magazines and newspapers have all shown a decreasing trend since 2005, internet ad spending increased 57% from 2005 to 2006 and another 40% from 2006 to 2007! At the other end of the spectrum, newspaper advertising spending was cut in half between 2005 and 2007.

Source: eMarketer Report, June 2008

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posted by Harry Gold @ Wednesday, June 18, 2008 - 6:42 AM
 

Internet Advertising Revenue Tops $21B

US Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.

The breakdown of each Internet advertising format was as follows:


Most impressive is the Internet advertising revenues in 2007 reaching $5.9 billion, an all-time high for a single quarter and a 24% increase over the same period in 2006. Internet advertising revenues have now been experiencing strong growth for four consecutive years (13 consecutive quarters).

Breakdown by industry category is as follows, showing the consumer industry dominating the Internet advertising market with 55%, unchanged from the same period of time in 2006:


Source: Marketing Charts, "2007 Internet Advertising Revenue Report," IAB and PwC.

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posted by Harry Gold @ Monday, May 19, 2008 - 10:48 AM
 

U.S. Online Marketers'* Planned Spending in the Next Year

Note: *ad:tech attendees

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posted by Harry Gold @ Tuesday, April 8, 2008 - 12:50 PM
 

Change in Search Marketing Spending



Source: B to B magazine

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posted by Harry Gold @ - 11:39 AM
 

U.S. Online Video Advertising Spending, 2006-2011 (% of total ad spending)



Source: B to B magazine

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posted by Harry Gold @ - 11:30 AM
 

U.S. Online Social Network Advertising Spending



Source: B to B magazine

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posted by Harry Gold @ - 10:30 AM
 

U.S. Online Advertising Spending 2006-2011




Source: eMarketer

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posted by Harry Gold @ - 9:09 AM
 

Online Advertising Still Working For Pharmaceuticals, Even As Sales Slow

According to IMS Health's "US Pharmaceutical Market Performance Review." the sales growth of the US prescription drug market slowed from over 8% in 2006 to 2.8% in 2007, its lowest growth rate in decades.

Despite, or possibly as a result of, this slowing growth, pharmaceutical marketers surveyed by Guideline-Med Ad News in March 2007 said that online ads were already more important to them than traditional media saying this trend would solidify through 2010.

A results-oriented medium, online marketing is becoming increasingly important to US marketers in tough economic times. The pharmaceutical industry represents one of many examples of this trend.

Source: eMarketer Report, 2008

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Changing Times

The biggest U.S. auto manufacturers are shifting their advertising budgets in the midst of tough times for revenue. Note the major shifts away from expensive, traditional media and towards accountable, data-driven, ROI-producing Internet advertising.
(Click image to enlarge)

Source: TNS Media Intelligence

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Online vs. Traditional Media

According to eMarketer, "the nation’s largest advertisers are shifting more of their budgets from traditional media to the internet. Among Advertising Age’s '100 Leading National Advertisers,' 69 allocated a smaller share of their total ad budgets toward the four traditional measured media (TV, radio, newspapers and magazines) in 2006 than in 2005. 58 of those advertisers both decreased their spending share on the four traditional media and increased the share going to the internet."

eMarketer further reports that while the top 100 advertisers spent nearly $230 million less, combined, on the traditional four media in 2006 compared with 2005, they spent a combined $558 million more on internet advertising.

Search, display and classified ads account for the largest advertising share of Internet spending, according to eMarketer’s projections for the 2006-2011 period. eMarketer reports, "Paid search’s share of online ad spend will continue to hover in the 40 percent range through 2011. Display ads (such as static banners) will generate about 20 percent of internet ad revenues through the decade."

David Hallerman, author of the report, explains that the economic downturn will affect online advertising much less than traditional media advertising. "In contrast to the 26.7 percent growth projected for internet advertising in 2007, total media ad spending will increase only 2.1 percent."

eMarketer further explained that the reduced spending due to economic crunch will open the doors for much more paid search because of its high accountability, as opposed to display ads, or even moreso, traditional media. This trend will be especially visible in the mortgage industry.

Source: eMarketer Report, 2008

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posted by Harry Gold @ Tuesday, March 11, 2008 - 12:52 PM
 

Newspapers Moving Online

A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:
  • Heading into the holiday season, newspaper websites experienced a record in October 2007. More than 63.2 million people visited newspaper websites that month, more than any month on record - and an 8% increase from the same period a year ago
  • For the year's fourth quarter, 39% of all active Web users visited newspaper websites, with visits averaging 44 minutes per month
  • In the fourth quarter, users generated more than three billion page impressions on average, a 7.3% increase over the same period a year ago

Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year.

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Strongest Media Buys


Source: Datran Media, January 2008

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posted by Harry Gold @ - 8:43 AM
 

Email Marketing ROI Expectations

Source: Datran Media, January 2008

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posted by Harry Gold @ - 8:31 AM
 

Email Marketing Growth

According to Datran Media, companies largely plan to increase spending on email marketing in 2008 compared to 2007. Source: Datran Media, January 2008

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posted by Harry Gold @ - 8:19 AM
 

Tracking Capabilities in Question by Many Interactive Marketers

According to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses:


The least confidence of all was cited for the social networking channel. This channel, however, has the highest anticipated increase in marketing analytics spend for 2008 according to the survey.

The two channels in which marketers place the most confidence in their tracking ability, according to the survey, are email and search. 38% of respondents said search resulted in the highest ROI to their organizations. 28% of marketers plan to increase search spending in 2008.

The biggest hurdle to measurement and accuracy, according to respondents, is the difficulty to compare metrics across channels.

Sapient Chief Creative Officer, Gaston Legorburu, concludes "In 2008, marketers will seek the ability to seamlessly incorporate social networking with their other channels, including search and email, and the capability to monitor and measure performance to ensure they are achieving optimum results."

Source: Sapient, January 2008

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posted by Harry Gold @ - 7:24 AM
 

US Podcast Advertising Spending


Source: eMarketer Report, 2008

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posted by Harry Gold @ Monday, February 4, 2008 - 4:00 PM

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