 |
|
Archives
|
Marketers Worldwide Look to Loyalty ProgramsAccording to the CMO Council, marketers worldwide look to loyalty programs to improve customer retention rates and value, teach them about consumers' motivations and prospects and to help keep a targeted and focused line of communication.Seventy percent of Internet users would participate in loyalty and rewards programs if there was a form of financial inducement or savings. Only 3% of Internet users see access to an online community of members as an incentive to participate in such a program. One major factor affecting participation in a loyalty program was spam.  What benefits do marketers see in using loyalty club insights and analytics? More than half of marketers use the statistics to acquire and retain higher-value customers. Forty-six percent of marketers look to insights and analytics to improve targeting and segmentation. Source: eMarketer; February 1, 2010 Labels: Analytics, Internet Behavior 0 comments. Click here to post comments. Banner Ads: Beyond the ClickClick on charts below to see Internet users behavior when it comes to online display ads.
Source: eMarketer, May 18 2009 Labels: Analytics, Internet Usage 0 comments. Click here to post comments. Tracking Capabilities in Question by Many Interactive MarketersAccording to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses:
The two channels in which marketers place the most confidence in their tracking ability, according to the survey, are email and search. 38% of respondents said search resulted in the highest ROI to their organizations. 28% of marketers plan to increase search spending in 2008. Labels: Advertising Spending, Analytics, Integration, Social Media 0 comments. Click here to post comments. |
Blog Search
Categories
|
| Blog Home | Social Media Map | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-2010 Overdrive. All Rights Reserved. |