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Younger Women Adapt to Social Media Easier than Older WomenA report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of Gen Y women discover brands and products through social networking and status update websites, compared to only 22% of Gen X women. Additionally, Gen Y women are more influenced by blogs written by professionals as well as people they can relate to. On the other end of the spectrum, Gen X women (66%) are most likely to hear about product and brand information through an online newspaper or magazine.  Furthermore, the report says that 69% of Gen Y women call friends or tell them in-person about new products and brands; however, it is interesting to note that they are more likely to use social media resources to spread information about new findings than Gen X. For example, 28% of Gen Y will use a social networking site to share information about brands and products they like, versus 15% of Gen X. Source: eMarketer; November 11, 2009Labels: Blogs, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Does Social Media Influence Your Travel Decisions?A recent study by Ad-ology Research found that over half of US Internet users have not used the Internet to research travel-related topics, preferring instead to do so offline and through other means. Not surprisingly, Airfare was the number one topic Internet users researched, followed close behind by hotel and motel rates and availability. Golf vacations were the topic least likely to be researched, with only 2.7% of respondents claiming that have ever searched for such info. Meanwhile, it seems that social media does not have a great effect on travel decisions. Only 23% of respondents claimed that they had been somewhat or significantly influenced by blogs, micro-blogs, forums, and social networks. However, companies have tended to have a high success rate with users who can in fact be influenced.  For example, both United Airlines and JetBlue have utilized Twitter to post cheap airfares, and have had significant success in influencing visitors to book a ticket over people who have not visited the micro-blogging service. Source: eMarketer, September 15, 2009 Labels: Blogs, E-commerce, Internet Behavior, Internet Statistics, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. Who's Afraid of the Big Bad Bloggers?In general, bloggers are posting more positive opinions rather than negative. Between January and February of this year, only 27.8% of blog posts had a negative "tone" by the blogger. Click on pie chart to enlarge. *posts about 17 leading national retailers were tracked While negative blog posts take up almost 30% according to the graph below, only 4% of Internet users use blogs as a source when considering purchasing a product. Click on image to see full breakout of sources.  Source: eMarketer, April 23 2009 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. Blogs Can Ease Customer CommunicationReadership has grown and so has consumer trust.A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership  Note: n=2,210; in the past 12 monthsBlog readers are also becoming increasingly influenced with their purchase decisions, and taking more action after viewing an ad on a blog.   Note: n=122Source: eMarketer, December 30 2008 Labels: advertising tactics, Blogs, Marketing Trends, Social Media 0 comments. Click here to post comments. Mom Bloggers Fuel Online Brand Talk Note: n=264 Note: n=8,586 conversationsSource: eMarketer, October 30 2008 Labels: Blogs, Email Marketing, Internet Behavior 0 comments. Click here to post comments. Is Online Safe from the Meltdown? Source: eMarketer, October 9 2008 Labels: Advertising Spending, Blogs, Internet Future 0 comments. Click here to post comments. State of Blogsphere: The More You Post, The Higher You Rank      Source: TechCrunch, September 24 2008Labels: Blogs, Internet Demographics 0 comments. Click here to post comments. Video Ad Spending: Building to Steep Growth Source: eMarketer, September 23 2008Labels: Advertising Spending, Blogs 0 comments. Click here to post comments. Female Gaming on the Rise Source: eMarketer, September 22 2008Labels: Blogs, Internet Demographics 0 comments. Click here to post comments. Consumers' planned online spending over the next 90 days Source: DMNews, September 15 2008Labels: Blogs, E-commerce 0 comments. Click here to post comments. Weak Economy Forces Revised Ad ForecastsSmaller budgets  Source: BtoB Magazine, September 15, 2008Labels: Advertising Spending, Blogs 0 comments. Click here to post comments. College Students Lead the Way Online Source: eMarketer, September 18 2008Labels: Blogs, Internet Demographics, Internet Usage 0 comments. Click here to post comments. Affluent Spend the Most Time Online Source: eMarketer, September 16 2008Labels: Blogs, Internet Demographics, Internet Usage 0 comments. Click here to post comments. Expert Internet Users Prize It for Info Note: ages 16+, * important or very important, **1.5 years of online experience, ***10+ years of online experienceSource: eMarketer, September 15 2008 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. How Many TV Ad Dollars Can Online Video Advertising Grab?  Source: eMarketer, September 12 2008Labels: Advertising Spending, Blogs, Internet Future 0 comments. Click here to post comments. How Much Marketing is Digital? Note: n=89 who currently use marketing and/or advertising agency,*i.e. Internet, e-mail, mobile, social media, etc. Source: eMarketer, September 11 2008 Labels: Blogs, Marketing Trends 0 comments. Click here to post comments. Putting Coupons in Mobile Users' Hands Note: ages 15+Source: eMarketer, September 10 2008 Labels: Blogs, Mobile Web 0 comments. Click here to post comments. Savvy Mobile Ads Reach College Students Note: n= 1,409 ages 18-30 who own a mobile phone/PDA or smartphoneSource: eMarketer, September 9, 2008 Labels: Blogs, Internet Demographics, Internet Usage 0 comments. Click here to post comments. Online Video Ad Outlook Optimistic  Source: eMarketer, September 8, 2008Labels: Blogs, Internet Future, Online Video 0 comments. Click here to post comments. Search Engine UseAlmost half of all internet users now use search engines on a typical day: Who is Making Search A Habit?     Percentages based on respondentsSource: Pew Internet & American Life Project, August 6 2008 Labels: Blogs, Internet Demographics 0 comments. Click here to post comments. Percent of Consumers Taking Action After Viewing Local Online Ads Source: DMNews, September 1,2008Labels: Blogs, E-commerce 0 comments. Click here to post comments. Types of content searched for on the mobile Web Source: DMNews, August 18 2008Labels: Blogs, Mobile Web 0 comments. Click here to post comments. Social Networks Get Down to Business Source: eMarketer, August 2008 Labels: Blogs, Social Media 0 comments. Click here to post comments. Top B-To-B SitesJune 2008Ranked by total impressions of b-to-b ads  Source: BtoB Magazine, August 11 2008Labels: Blogs, Business-to-Business, Internet Statistics 0 comments. Click here to post comments. When Do You Check Your E-Mail? Note: n=4,000 ages 13+; numbers may not add up to 100% due to roundingSource: eMarketer, August 8 2008 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. Economy Gives Web Coupons a Boost  Source: eMarketer, August 8, 2008 Labels: Blogs, E-commerce 0 comments. Click here to post comments. Primetime TV Online Source: eMarketer, August 5, 2008 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. Gas Prices Boost E-Commerce    Source: eMarketer, July 2008 Labels: Blogs, E-commerce 0 comments. Click here to post comments. |
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