 |
|
Archives
|
Where Have My Messages Gone?E-mail marketing is considered one of the most valuable assets of any marketing organization, and for good reason. ROI is generally much higher compared to other forms of online marketing. Yet despite success in most opt-in email-marketing programs, a large amount of messages are deflected due to anti-spam measures or junk folders. Below shows a graphical representation of the average inbox placement rate for e-mail in North America. Only 79.3% of messages ever make it to their intended recipient, while almost 21% is lost in cyberspace. On the B2B side of things, delivery of e-mail messages serves slightly worse, at only a 72.4% success rate. This may be a result of more advanced spam blockers and tighter restrictions in corporate environments.  Broken down by ISP, Gmail subscribers were the hardest to reach with a 23% failure rate. Other popular e-mail services such as Hotmail and MSN were not far behind at 20%, with Cox appearing to have highest delivery success rate.  E-mail marketers must be careful in applying best practices when creating and sending out marketing campaigns, in addition to checking the relevance to the recipient. Otherwise they may find the bulk of their announcements in a possible prospect's junk mail folder. Source: eMarketer, August 7, 2009 Labels: Business-to-Business, Email Marketing, ROI 0 comments. Click here to post comments. B2B Marketers Turn to Digital TacticsNow that the downturn is in full swing—and some budgets are decreasing—marketers are being more selective as to where they deploy their marketing dollars. For most that means going online.  Source: eMarketer, May 27, 2009 Labels: Advertising Spending, Business-to-Business, Industry, Marketing Trends 0 comments. Click here to post comments. B2B Marketers Plow Ahead in 2009  Source: eMarketer, December 19 2008Labels: Advertising Spending, Business-to-Business, Marketing Trends 0 comments. Click here to post comments. E-mail marketing tactics Source: B2B special issue 2008Labels: Business-to-Business, Email Marketing 0 comments. Click here to post comments. Customer Interaction Channels Source: B2B Special Issue 2008Labels: Business-to-Business, Online Newspapers 0 comments. Click here to post comments. B2B Marketers Ready to Spend Online Source: eMarketer, September 29 2008Labels: Advertising Spending, Business-to-Business 0 comments. Click here to post comments. Top B-To-B SitesJune 2008Ranked by total impressions of b-to-b ads  Source: BtoB Magazine, August 11 2008Labels: Blogs, Business-to-Business, Internet Statistics 0 comments. Click here to post comments. Forrester Predicts Surge in Global Enterprise Web 2.0 Spending by 2013According to Forrester Research, enterprise spending on Web 2.0 technologies is rapidly growing and expected to continue this upward trend. With an anticipated compound annual growth rate of 43%, enterprise Web 2.0 spending is expected to reach $4.6 billion globally by the year 2013. The graphic above breaks down business spending on social networking, RSS, blogs, wikis, mashups, podcasting, and widgets, the current popular growing technologies of Web 2.0.The full Forrester report includes an analysis of enterprise Web 2.0 spending across North America, Europe and Asia Pacific as well as an analysis of the challenges facing vendors, particularly in the IT space, with Web 2.0. Check out the full report here. Source: Forrester Research, Inc. Labels: Business-to-Business, Social Media, Web 2.0 0 comments. Click here to post comments. Year-over-year trends of B2B Advertising    Source: eMarketer Labels: Business-to-Business, Internet Growth 0 comments. Click here to post comments. |
Blog Search
Categories
|
| Blog Home | Social Media Map | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-2010 Overdrive. All Rights Reserved. |