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Highlights from Comscore Digital Year in ReviewComScore recently released it's Digital Year in Review. Here are some interesting and applicable statistics:
Labels: E-commerce, Facebook, Online Video, Smartphones, Twitter 0 comments. Click here to post comments. Personalized Recommendations Generate Mixed ReactionsWhen a consumer visits an e-commerce website nowadays, it is nearly impossible to ignore reccomendations that have been provided by the site. These reccomendations suggest other items that the consumer may be interested in, based on shopping history and stored data. Normally populated by a sophisticated alogarythm, these recommendations intend to predict what the consumer may be interested in purchasing, and entice the consumer to purchase these products from their website.However, since product reccomendations are becoming more widespread, consumers are noticing and reacting when these recommendations don't meet their interests or needs. According to the Choicestream "2009 Personalization Survey," 59% of consumers reported that they received poor personal recommendations in 2009.
Source: eMarketer, February 4, 2009 Labels: E-commerce, iTunes, Netflix, Product Recommendations 0 comments. Click here to post comments. Online Holiday Sales Up for 2009A comScore report shows that holiday sales increased by 4% in 2009, from approximately $28 billion in 2009 to $29.1 billion.Though eMarketer originally predicted a slightly higher percentage increase, the numbers are an improvement over the decline in sales from the previous year, when online sales fell 5.7%. The decrease was most likely due to the impact of the economic recession on consumers.  December 15, 2009 topped the list of the top 10 spending days during the holiday season as consumers scrambled to make their final purchases from online retailers. On Cyber Monday, the online equivalent of Black Friday, consumers spent a total of $887 million. Source: eMarketer; January 14, 2010 Labels: E-commerce 0 comments. Click here to post comments. Retailers Planning Holiday Marketing StrategiesThis holiday season, retailers are resorting to more traditional marketing tactics, such as paid search and e-mail marketing, to achieve company sales objectives. With the economy in a recession, it is important for retailers to successfully execute these strategies. Fifty-five percent of CMOs at leading US retailers plan to focus on e-mail promotions this holiday season, according to an October 2009 survey by BDO Seidman. Other strategies retailers are likely to focus on include free shipping offers, search engine optimization and social networking. Though social media usage is increasing at the highest rate this holiday season, a small portion of online retailers do not plan to incorporate sites such as Facebook and MySpace in an overall marketing strategy. On the other hand, 100% of retailers will send e-mails to their house lists, and a majority (63.9%) will not include mobile phone alerts in marketing strategies. Due to a disconnect between ads clicked and the company landing page, some of these efforts are not as successful as they have the potential to be. For example, two-thirds of advertisers did not have a landing page relevant to purchased keywords, causing misdirected searches. In order to avoid this, retailers need to improve landing pages and increase visibility of marketing messages on e-commerce websites.Source: eMarketer; December 1, 2009 Labels: E-commerce, Email Marketing, Marketing Trends 0 comments. Click here to post comments. Seniors Most Likely to Conduct E-Commerce ActivitySeniors are no stranger when it comes to the Internet. Data from the Cable & Telecommunications Association for Marketing (CTAM) indicates that seniors are extremely Web-savvy when it comes to a wide range of Web activity, including e-mail, shopping online and reading news.At least 94% of those over the age of 65 use e-mail, followed by 77% of seniors using the Internet for shopping. Out of all age groups, seniors were most likely to carry out any e-commerce activity.  Despite seniors being the most likely to engage in e-commerce activities, their Internet presence is much smaller compared to baby boomers. According to the Pew Internet & American Life Project, 11% of US Internet users were ages 64 and older. On the other hand, 28.8% (about 57.4 million) of Internet users were ages 45 to 63.Like seniors, baby boomers are quite Web-savvy, participating in various activity such as checking e-mail, shopping online, reading news and finding information.  Source: eMarketer; November 16, 2009Labels: E-commerce, Internet Behavior, Internet Demographics, Internet Usage 0 comments. Click here to post comments. Online Retailers Get Ready for Consumer SpendingDespite a long road ahead to recovery from the recession, online retailers are about to invest in advanced e-commerce applications to ensure consumers receive a superior online shopping experience.According to Internet Retailer and Vovici Corp., seven out of 10 online merchants plan to spend more on e-commerce applications and services this year. At least 38.5% of all respondents to the survey seek to add or replace applications in areas of content management. Additionally, 37% who responded to the survey plan to improve or add customer review and rating applications or develop more personalized online shopping experiences for consumers. Other applications online retailers want to add or replace include site searches, live chats and order management.  In reference to advanced models, social marketing is a high priority for online retailers, with 49.5% of respondents planning to develop social media applications for consumers. It is important that online retailers keep up with changing technology in order to ensure consumers are satisfied with their shopping experience. Any difficulties consumers face in shopping online may result in lost business for retailers. Source: eMarketer; November 13, 2009 Labels: E-commerce, Retail 0 comments. Click here to post comments. Does Social Media Influence Your Travel Decisions?A recent study by Ad-ology Research found that over half of US Internet users have not used the Internet to research travel-related topics, preferring instead to do so offline and through other means. Not surprisingly, Airfare was the number one topic Internet users researched, followed close behind by hotel and motel rates and availability. Golf vacations were the topic least likely to be researched, with only 2.7% of respondents claiming that have ever searched for such info. Meanwhile, it seems that social media does not have a great effect on travel decisions. Only 23% of respondents claimed that they had been somewhat or significantly influenced by blogs, micro-blogs, forums, and social networks. However, companies have tended to have a high success rate with users who can in fact be influenced.  For example, both United Airlines and JetBlue have utilized Twitter to post cheap airfares, and have had significant success in influencing visitors to book a ticket over people who have not visited the micro-blogging service. Source: eMarketer, September 15, 2009 Labels: Blogs, E-commerce, Internet Behavior, Internet Statistics, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. What Are UK Women Doing Online?In 2008, 74% of UK women went online everyday (up 3% from the previous year). Online shopping for these women was also extremely popular last year- 97% of UK women research products online, while 92% actually buy products online. Even social networking is growing, with large increases between 2007 through 2008. Click on images below to see full break outs.   Source: eMarketer, April 7 2009Labels: E-commerce, Internet Behavior, Internet Demographics, Social Networking 0 comments. Click here to post comments. Coupon Sites Grow at a Fast ClipWith a recession on our hands, shoppers have been trying to cut prices- and one way of doing that is going onto the Internet to find coupons. The chart below shows the top 10 Website categories among US Internet users. Coupons had the highest change with 32% growth. In October 2008, a study showed that 87% of women respondents said they would let their friends know general information about a sale/promotion seen. With the economy as it is now, the lowest percentage was still weighing the scale with 65% of females polled that they would share with friends about online coupon deals.  Source: eMarketer, February 18 2009Labels: E-commerce, Internet Behavior, Internet Demographics Did Online Stores Have Happy Holidays?While the numbers are still coming in, initial signs aren't great. While the economy is uncertain, consumers used the Internet in new ways this past holiday season. Whether purchasing in-store or online; consumers used the Internet to review products, shop for prices, and find store locations. Note: excludes travel, digital downloads and event tickets Source: eMarketer, January 7 2009 Labels: Buying Cycle, E-commerce, Internet Behavior 0 comments. Click here to post comments. Social Networks and 40 Something Women *excludes e-mail Source: eMarketer, December 11 2009 Labels: E-commerce, Internet Demographics, Internet Statistics, Internet Usage 0 comments. Click here to post comments. Bleak UK Holiday, Except Online Source: eMarketer, December 9 2008Labels: Buying Cycle, E-commerce, Internet Behavior 0 comments. Click here to post comments. Learning to Work with Social Networks  Source: eMarketer, December 2 2008 Labels: E-commerce, Email Marketing, Mobile Web, Social Media 0 comments. Click here to post comments. E-Mail Marketers Get in the Spirit  Source: eMarketer, November 26 2008Labels: Advertising Spending, E-commerce, Email Marketing 0 comments. Click here to post comments. Targeting the Female Holiday Shopper  Source: eMarketer, November 17 2008Labels: E-commerce, Internet Behavior 0 comments. Click here to post comments. Consumers Opening Fewer E-Mails Source: eMarketer, November 14 2008Labels: E-commerce, Email Marketing, Internet Behavior 0 comments. Click here to post comments. The Gen X Online ShopperEducation + debt = savvy bargain hunters Source: eMarketer, November 11 2008 Labels: E-commerce, Internet Behavior, Internet Demographics 0 comments. Click here to post comments. Pinching Pennies Online for the Holidays  *Friday after ThanksgivingSource: eMarketer, November 5 2008 Labels: E-commerce, Internet Behavior 0 comments. Click here to post comments. Retailers Get Social with Facebook  Source: eMarketer, October 29 2008 Labels: E-commerce, Marketing Trends, Social Media 0 comments. Click here to post comments. Extending the Social Network Source: eMarketer, September 25 2008Labels: E-commerce, Internet Statistics 0 comments. Click here to post comments. Shaking Up Online Shopping Source: eMarketer, September 26 2008Labels: E-commerce, Social Media 0 comments. Click here to post comments. Consumers' planned online spending over the next 90 days Source: DMNews, September 15 2008Labels: Blogs, E-commerce 0 comments. Click here to post comments. Percent of Consumers Taking Action After Viewing Local Online Ads Source: DMNews, September 1,2008Labels: Blogs, E-commerce 0 comments. Click here to post comments. Economy Gives Web Coupons a Boost  Source: eMarketer, August 8, 2008 Labels: Blogs, E-commerce 0 comments. Click here to post comments. Gas Prices Boost E-Commerce    Source: eMarketer, July 2008 Labels: Blogs, E-commerce 0 comments. Click here to post comments. Social Media's Influence in the Consumer Buying ProcessNot only is social media rocking the marketing world in terms of brand building and growing awareness, but according to a recent report by eMarketer, social media has a strong influence on consumers in the purchase funnel.74% of consumers agree or strongly agree that they choose a product based on information they found online; specifically, customer service anecdotes.  The source of this information varies from search engines to blogs and discussion forums, among other user-generated content web sites.  Even more interesting is the data showing exactly when consumers are looking for this information. The majority are doing social media research during early shopping research or when trying to decide between a few different products. This information shows how important brand building in the social media marketplace really is, especially for consumer brands looking to drive sales and e-commerce.  Source: eMarketer Report, 2008 Labels: E-commerce, Social Media 0 comments. Click here to post comments. Top 10 Online Retailers by Conversion Rate: March 2008 Labels: E-commerce 0 comments. Click here to post comments. The Growing Influences of Online Social Shoppers   Source: B to B magazine Labels: E-commerce 0 comments. Click here to post comments. |
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