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Social Games - Who's Playing?While young males dominate the video game world, a recent study by Information Services Group found that the average social gamer was a 43-year-old woman.Social games include web-based games, such as FarmVille and Mafia Wars, found on social networking websites. The survey found that 55% of social gamers are female. Furthermore, more females are avid gamers - 38% play multiple times per day, compared to 29% of males. Other insights revealed interesting findings beyond gender specifics. For example, Facebook is the most popular social network for gaming, with 83% of respondents logging onto the social website to play a game. Players have about six social games on average, and about 50% of respondents began playing a game because of a friend's recommendation. With 100 million people playing these games, the industry expects $1 billion in revenue this year. Source: Mashable; February 17, 2010 Labels: Facebook, Social Media, Social Networking 0 comments. Click here to post comments. Highlights from Comscore Digital Year in ReviewComScore recently released it's Digital Year in Review. Here are some interesting and applicable statistics:
Labels: E-commerce, Facebook, Online Video, Smartphones, Twitter 0 comments. Click here to post comments. Social Followers Interested in Deeper EngagementMany consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of deeper engagement.A MarketingSherpa survey indicated that 65% of daily social media users followed or friended a brand in order to learn about special sales. On the other hand, only 46% of max connectors - those with 500 or more social connections - followed or friended a brand for this purpose. Rather, max connectors preferred to follow a brand to learn about new products, features and services.  Another survey by Razorfish indicated that 43.5% of consumers followed a brand on Twitter in order to learn more about exclusive deals and offerings. Other reasons consumers followed brands were because they were a current customer, or the brand posted interesting and entertaining content. Source: eMarketer; January 22, 2010Labels: Facebook, Internet Behavior, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. From the Facebook Press RoomWith 350 million active users, Facebook is one of the largest social networking sites on the web. As a result, users generate a wealth of content as the site continues to grow into an international phenomenon. Here are just a few of the interesting statistics that you may have not known about Facebook.Company Figures
Labels: Facebook 0 comments. Click here to post comments. College Students Still Appreciate FacebookThough statistics have proven Facebook's fastest growing audience is primarily older generations, Facebook continues to keep its cool among college students, according to an Anderson Analytics survey.Facebook is the favorite website among college students in 2009, with almost 28% listing the social network site as their top choice. This is a large increase since 2005, when only 8.2% of college students picked Facebook as their top website. Only 6.3% of students chose Google, which came in second, as their favorite website of all.  Though websites and word-of-mouth are two of the most popular ways to obtain product information, social networks prove to be valuable information sources as well. Fifty-eight percent of females and 44% of males obtain product information from social networking sites such as Facebook.  Source: eMarketer; December 15, 2009 Labels: Facebook, Social Media, Social Networking 0 comments. Click here to post comments. Becoming Friends With BrandsOnline brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience.A Razorfish study discovered that connected consumers - people who visit a community site, engage digital media and spent at least $150 online - were somehow connected to brands. Approximately 40% of these consumers have "friended" brands on Facebook or MySpace. The primary reason for this was to receive special offers and discounts for a brand's product or service.  Effects of "friending" a brand on Facebook or MySpace included recommending the brand to others, raised awareness and actually purchasing the brand's product or service. Source: eMarketer; November 18, 2009Labels: Facebook, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Consumers, Brands and Social MediaSocial media plays a role in how consumers are learning more about certain brands according to a joint study by Performics, the marketing branch of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm.Research shows that Twitter drives most consumers to look for a product on a search engine, with 48% searching for the product after reading about it on the popular micro-blogging website, compared to only 34% on other social media sites. Michael Kahn, Performics Marketing Senior Vice President, said, "Being in a social network is like going to someone's barbecue. People are talking about the experiences of their lives. The sharing experience that happens in the physical world also happens in the social." Likewise, 30% of 3,000 active social networkers admitted to learning about a product, brand or service on a social network site such as Facebook and Twitter. Twenty-five-percent actually visited an online retailer's website after learning about the product on social media sites. Forty-four-percent of survey respondents have already recommended a product on Twitter and 46% claim they would recommend a product on Facebook. Consumers are more tolerant of brand marketing messages than previously thought and open to online interaction in regards to various products, services and brands. To read more about how consumers are finding out about and recommending brands, read Laurie Sullivan's full article here. Source: MediaPost Publications, Online Media Daily; November 5, 2009 Labels: Facebook, Internet Behavior, Search Behavior, Social Media, Twitter 0 comments. Click here to post comments. Massive Revenue Growth Ahead for FacebookFacebook's revenue is expected to surpass $500 million by the end of 2009, a number that is only a fraction of what Google generated last year - $21.7 billion; however, with the right strategy, Facebook may very well find themselves on the same level as larger, publicly traded tech companies.According to a study by Piper Jaffray & Co., local online advertising spending is expected to increase over the next few years, with an estimated $19.18 billion in spending by 2013, compared to only $14.47 billion in spending for national online advertising.  Since local businesses have repeatedly found success with Facebook's advertising platform, Facebook can dominate the local advertising space if the trend continues. Furthermore, with a growth in brand advertising space and a solid virtual platform, it is likely Facebook's revenue will eventually match or even surpass Google's. Though there has been some uproar due to Facebook's continually changing platform, the social media site maintains a large active user base that will enable a revenue explosion. Click here to read the Unofficial Facebook Resource blog post. Source: The Unofficial Facebook Resource; November 4, 2009 Source: eMarketer; November 3, 2009 Labels: Advertising Spending, Facebook 0 comments. Click here to post comments. Facebook Snags Top Market Share, Yet Still Lags in Average Usage TimeIt comes as no surprise that Facebook is currently the dominating platform when it comes to social networking sites. With a hefty 194% increase in market share of visits compared to September 2008, Facebook has managed to not only steal the number one spot from Myspace, but also create a sizable gap between itself and the rest of the top social networking services.  Source: eMarketer, October 28, 2009 Labels: Facebook, Social Networking, Twitter 0 comments. Click here to post comments. What is your marketing priority for 2010?According to a recent study published by Unisfair, marketer's top priorities for 2010 include new customer acquisition and customer retention and engagement. Thought leadership was also seen by many as an important factor to focus on for the next year. Creating a community for consumers was at the bottom of most marketer's to-do lists, with only 31% believing this to be a crucial focal-point.   Source: eMarketer, September 21, 2009 Labels: Email Marketing, Facebook, Marketing Trends, SEO, Social Media, Social Networking 0 comments. Click here to post comments. Teens on Social NetworksSocial networking is getting more and more popular with young people ages 12-17. By the time 2013 comes along, 79% of this demographic group will be online. Click on image to enlarge and see the growth throughout 2008-2013. And what are these younger people doing while on social network sites? 91% of them are keeping in touch with friends, while only 17% are there to flirt. Click on image to see how teens compare to adults in the social networking world. Source: eMarketer, April 16 2009Labels: Facebook, Internet Demographics, Internet Statistics, Social Networking 0 comments. Click here to post comments. Facebook Audience MaturesWhile the older generations are not constantly on social networking sites, they are logging on between 1-4 times per month. Of the respondents in the 50+ age group, 73% of them logged on a few times of the month, compared to 30+ times at only 5%. Teens and adults have the same feelings when it comes to social networks: to keep in touch with friends. 89% of teens, and 91% of adults all say that is the reason for their social networking. Adults are also making their way to social networking sites to organize for a cause/issue (43%), to make professional contacts (28%) and promote themselves or their work (28%). Social networking is no longer strictly for the younger community. Source: eMarketer, February 25 2009Labels: Facebook, Internet Demographics, Social Networking 0 comments. Click here to post comments. How Facebook is taking over our livesBetween February 2008 and February 2009, users have nearly tripled daily time spent on Facebook. It's so quick and simple to just log on, Facebook is becoming part of people's every day lives. With Facebook no longer just for the college demographic- kids, professionals, stay at home moms and more, are all becoming members. Numbers have reached an impressive 175 million by the end of 2008. The graph below shows how long it took Facebook to reach 150 million users, compared to other technology over time. Click to enlarge Source: CNNMoney.com, February 17 2009Labels: Facebook, Internet Demographics, Internet Future, Internet Growth, Internet Usage 0 comments. Click here to post comments. |
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