Overdrive Services

What Can First Page Search Results Get You?

Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search results. 95.8% of natural search visits from Google were referred by a result on the first page. This percentage decreases slightly for Yahoo and Bing. This is reason enough to make it a proirity to get on to the first page of natural search results and reap the benefits of search engine optimization.

Source: eMarketer, February 18, 2010

Labels: Bing, Google, Search Engine Marketing, SEO, Yahoo

0 comments. Click here to post comments.

posted by Tenley Wilson @ Thursday, February 18, 2010 - 9:18 AM

Google and Newsprint Ads

Note: Includes classifieds, national, online and retail; (1) Newspaper Association of America

Source: eMarketer, January 28 2009

Labels: Google, Online Newspapers

0 comments. Click here to post comments.

posted by Harry Gold @ Wednesday, January 28, 2009 - 10:29 AM

The Google/TechTarget Research Project

How IT Pros Search Online During the Purchase Process

I was doing some Twittering for the Google/Tech Target Road Show. They titled and described it as follows:

The Google/TechTarget Research Project:

How IT Pros Search Online During the Purchase Process

Does search behavior of IT buyers change based on their stage in the buying cycle? Are there specific kinds of keywords they use? How can you take advantage of buyers' online behavior to improve your marketing and sales performance? Get answers to these questions and more by attending this invitation-only event.

http://www.techtarget.com/googletechtargetroadshow/

Here are my Tweets:

By the way you can follow me at:

http://www.twitter.com/HarryJGold

Event Tweets:

At Google/TechTarget: how IT Pros Search Online During Purchase Process 5:14 PM Oct 28th from txt
97 percent of tech buyers start with search 5:25 PM Oct 28th from txt
Less then 12 percent of tech buyers us a single word search phrase 5:39 PM Oct 28th from txt
80% skim full page of results before clicking, 38% would click on paid search 5:40 PM Oct 28th from txt
6% just stick to page 1, 53% will go to page 2 or 3 in a search, 41% say will go to 4+ pages 5:44 PM Oct 28th from txt
Tech buyers use comparison oriented phrases close to end buying stage- i.e. avaya cisco ip phone system comparison 5:48 PM Oct 28th from txt
53% use search to discover vender solutions they are not aware of 5:53 PM Oct 28th from txt
67% willing to click in link of vendor they are not familiar with 5:54 PM Oct 28th from txt
Asia pacific uses video in tech buying twice as much as N America and Europe. 6:01 PM Oct 28th from txt
27% tech buyers use mobile search at least once per week. 12% say they use it every day. 6:11 PM Oct 28th from txt
A fire alarm went off during the presentation - we all ignored it. Turn out a jackhammer set it off. 6:13 PM Oct 28th from txt
Blackberry was top mobile device used in mobile search. Google guy here is pushing androit. It is being developed here in Cambridge. 6:15 PM Oct 28th from txt
74% sign up for at least 1 rss feed, 26% sign up for more then 10. 6:16 PM Oct 28th from txt
North American have a higher aversion to sharing their contact info then Asia and Europe which is opposite of what our euro clients claim 6:21 PM Oct 28th from txt
When filling out a form, 81% of tech buyers will give their accurate email, only 27% will give their accurate phone number 6:24 PM Oct 28th from txt

Labels: Buying Cycle, Google, Mobile Web, Search Behavior, Twitter

0 comments. Click here to post comments.

posted by Harry Gold @ Thursday, October 30, 2008 - 10:15 AM

Google Maintains Worldwide Dominance

In a recent WPP GroupM study, Google was found to have an 86% share of search inquiries amount 35 countries in 2007.

Now, adding to this dominance, Google already dominates over 61% of mobile search, according to Nielsen Mobile. The breakdown of mobile search leaders is as follows:

Google mobile users also search more often — nine times per month on average, versus 6.7 times per month for Yahoo mobile searchers.

Google is also the default search engine on iPhone, Opera mobile browsers, and is in the midst of closing a deal to become the default engine on Sprint mobile devices as well.

Source: MarketingVox

Labels: Google, Mobile Web

0 comments. Click here to post comments.

posted by Harry Gold @ Friday, June 20, 2008 - 12:57 PM

Google Universal Search

According to a recent iProspect study, more people click on News items within blended search results than after conducting a specific News search; and News items overall experience the most clicks within blended search results, over image and video. Image ads, however, experience the most clicks after an image-specific search.

Source: iProspect

Labels: Google, Industry, Integration

0 comments. Click here to post comments.

posted by Harry Gold @ Tuesday, April 8, 2008 - 9:40 AM

Top U.S. Online Video Properties

Labels: Google, Online Video, YouTube

0 comments. Click here to post comments.

posted by Harry Gold @ Thursday, February 28, 2008 - 1:18 PM

Search Growth in 2007

In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, "More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market."