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US Child Mobile Ownership Up in 2009When did you receive your first cell phone? Studies show that in 2009, there was an increase in children ages six to 11 who owned a mobile phone.About 36% of children in the age 10-11 bracket owned a cell phone in 2009 - a 16 percentage point increase since 2005, as well as the largest increase among all age brackets. Only 6.5% of children in the 6-7 age bracket owned a cell phone in 2009, compared to 4.9% in 2005.  Most of the children ages six to 11 who owned a cell phone used it primarily to keep in touch with parents. Approximately 68% of children used their cell phones to call friends, followed by 55.7% using their device for emergencies. Text messaging and game playing are also two popular activities children use their cell phones for. Source: eMarketer; January 12, 2010Labels: Industry 0 comments. Click here to post comments. Nielsen Releases its 2010 Media Industry Fact SheetNielsen recently released its 2010 Media Industry Fact Sheet containing a comprehensive overview of what and how people watch across a variety of media, including TV, mobile, online, radio, books and music. In 2010, we will see a continuation and acceleration of consumers connecting and watching more. Here is just a brief overlook at some of the statistics Nielsen released in its report:Television
Source: Nielsen Labels: Industry, Mobile Web, Social Media 0 comments. Click here to post comments. Measurement of ROI Lacking in Many Social Media ProgramsBusiness professionals are more likely to use social media for marketing purposes over any other business area according to a recent study by Mzinga and Babson Executive Education. 4 in 10 respondents reported they had used social media to help with internal collaboration and learning. 30% of professionals utilized social media for customer service and support, followed closely by use in sales and human resources at 25% and 21% respectively.   Available applications such as Facebook Insights and Google Analytics can be useful tools in determining the success of your social media campaigns. Other basic methods such as counting the number of Fans or Followers can give you a rough idea of the ROI that your company may be obtaining. Source: eMarketer, September 22, 2009 Labels: Industry, Marketing Trends, Social Media 0 comments. Click here to post comments. Most US Households Now DTV ReadyNielson Company reports that over the past 10 years, the number of US TV households has increased only slightly on a year to year basis. This year, the company expects that there will be only a slight increase from previous of about 400,000 households. Broken down by race and ethnicity, Nielson company found that African-American US TV households are the most numerous, followed by Hispanic and Asian-American households respectively. Hispanic households are, however, predicted to experience the largest percentage in growth from 2009 to 2010 with a change of 2.3%  With the switch to digital being prolonged due to fears of TV households losing their service, it now appears that most are able to receive digital TV signals (DTV). Broken down again by Race and Ethnicity, Hispanic TV households have lagged behind, with 1.3% still not able to receive DTV, followed by African-American households at 1%.  It would be safe to assume that as the year comes to an end, we will most likely see close to 100% of US households DTV ready. Source: eMarketer, September 14, 2009 Labels: Industry 0 comments. Click here to post comments. 10 Levels of Intimacy in Today's CommunicationHow we communicate has recently been transformed by Web 2.0 and Social Media. Today, our lives are more connected on a global scale than ever… it truly has become a world economy.However, it is interesting to see how this technology, though making it significantly easier to interact with our peers, has also altered how intimate our interactions are with each other. The graphic below is a neat representation of the present most popular forms of communication. It ranges from 10 as the most intimate to 1 as the least intimate. Communication in the most intimate range involves visual or auditory interaction, whereas the least intimate forms lack this. The ranking in this graphic is definitely a matter of opinion and subjective in nature. Would you categorize these 10 levels in a different way?  Labels: Industry, Internet Statistics, Internet Usage, Marketing Trends, New Technology, Social Media, Social Networking 0 comments. Click here to post comments. Advertisers Hesitant to Sponser User-Generated VideosGiven the popularity of online video services such as YouTube and Google Videos, one could make the assumption that these services also produce the greatest advertising revenue. The graph below counters this point, revealing that in reality broadcaster networks possess the largest revenue share. By 2013, US ad-supported online TV revenues are predicted to jump from $448 million in 2008 to $1.45 billion, a total increase of about 224%.  The overall spending in online video advertising is also projected to grow significantly, and by 2013 reach as high as $4.09 billion.  The amount of revenue that TV companies receive in ad revenue is still small in comparison to the funds they pull in through traditional advertising. However, some analysts predict this gap to close in the next few years. Source: eMarketer, August 5, 2009 Labels: Advertising Spending, advertising tactics, Industry, Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. Traditional Ad Spending on a Steep Decline...... but the Internet still looks promising!Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought... Zenith is now estimating a drop of 8.5% worldwide.   Zenith now predicts total worldwide spending for 2009 will be $456.5 billion, down from nearly $500 billion last year.  Although some markets may be declining, others are growing. The internet is one medium that is not seeing a decrease in ad spending this year... it is actually growing (rising to an estimated $56.8 billion worldwide!).  As traditional media continues on this downward slope, digital media is only gaining speed. The internet has given brands an opportunity to connect with customers in a way traditional media couldn't.Source: eMarketer, July 13, 2009 Labels: Advertising Spending, Industry, Internet Future, Internet Growth, Media Buying 0 comments. Click here to post comments. Small Businesses Get SocialStrength in numbers.It is not just big businesses that are communicating with customers using social media.   Source: eMarketer, June 4, 2009 Labels: Industry, Internet Behavior, Social Networking, Web 2.0 0 comments. Click here to post comments. Hollywood Online Ad SpendingMovie studio advertising spending is going up and going online. eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013.   Source: eMarketer, June 3, 2009 Labels: Advertising Spending, Industry 0 comments. Click here to post comments. Drug Marketing DropsIs direct-to-consumer (DTC) marketing by pharmaceutical companies flat-lining? Not yet. But the outlook isn’t good. TNS estimated in 2008 that total US DTC advertising spending would be $4.7 billion that year, down from $5.2 billion in 2007.    Source: eMarketer, June 3, 2009 Labels: Industry, Marketing Trends 0 comments. Click here to post comments. Spam Splosion!Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go? One thing is certain—there is a lot of it. According to MessageLabs, the percentage of worldwide e-mail traffic that is spam has been falling over the past few years, dropping from 86.2% in 2006 to 81.2% in 2008.   Source: eMarketer, June 2, 2009 Labels: Email Marketing, Industry 0 comments. Click here to post comments. E-GermanyThe progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the situation has changed.     Source: eMarketer, May 29, 2009 Labels: Industry, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. B2B Marketers Turn to Digital TacticsNow that the downturn is in full swing—and some budgets are decreasing—marketers are being more selective as to where they deploy their marketing dollars. For most that means going online.  Source: eMarketer, May 27, 2009 Labels: Advertising Spending, Business-to-Business, Industry, Marketing Trends 0 comments. Click here to post comments. Top Tactics for 2009The most popular form of marketing tactics in 2009 will be the Web with 33%, according to US Advertising Agency Executives. Mobile, viral, and SEO will also be a top tactic in 2009, leaving banner, radio, and TV/broadcast/cable very low on the marketing chain. However, TV is still leading over online ads when it comes to actual spending:  Source: eMarketer, January 29 2009 Labels: advertising tactics, Industry, Search Engine Marketing 0 comments. Click here to post comments. U.S Ad Spending Totals By Medium  Source: Advertising Age, December 29 2008 Labels: Advertising Spending, Industry, Marketing Trends 0 comments. Click here to post comments. Internet Advertising Revenue Tops $21BUS Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.The breakdown of each Internet advertising format was as follows:  Most impressive is the Internet advertising revenues in 2007 reaching $5.9 billion, an all-time high for a single quarter and a 24% increase over the same period in 2006. Internet advertising revenues have now been experiencing strong growth for four consecutive years (13 consecutive quarters). 
  Source: Marketing Charts, "2007 Internet Advertising Revenue Report," IAB and PwC. Labels: Advertising Spending, Industry, Online Media 0 comments. Click here to post comments. Online Marketing Tactics Used by Companies Worldwide *Note: Respondents are marketing executives. *Blogs, online games, social networks, virtual worlds, widgets and wikis.Source: B to B magazine Labels: Industry, Paid Search, Podcast 0 comments. Click here to post comments. Google Universal SearchAccording to a recent iProspect study, more people click on News items within blended search results than after conducting a specific News search; and News items overall experience the most clicks within blended search results, over image and video. Image ads, however, experience the most clicks after an image-specific search. Source: iProspectLabels: Google, Industry, Integration 0 comments. Click here to post comments. Newspapers Moving Online A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:
Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year. Labels: Advertising Spending, Industry, Internet Future, Online Newspapers 0 comments. Click here to post comments. |
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