Internet Advertising Revenue Tops $21B

US Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.

The breakdown of each Internet advertising format was as follows:

Most impressive is the Internet advertising revenues in 2007 reaching $5.9 billion, an all-time high for a single quarter and a 24% increase over the same period in 2006. Internet advertising revenues have now been experiencing strong growth for four consecutive years (13 consecutive quarters).

Breakdown by industry category is as follows, showing the consumer industry dominating the Internet advertising market with 55%, unchanged from the same period of time in 2006:

Source: Marketing Charts, "2007 Internet Advertising Revenue Report," IAB and PwC.

Labels: Advertising Spending, Industry, Online Media

posted by Harry Gold @ Monday, May 19, 2008 - 10:48 AM

Online Marketing Tactics Used by Companies Worldwide

*Note: Respondents are marketing executives. *Blogs, online games, social networks, virtual worlds, widgets and wikis.
Source: B to B magazine

Labels: Industry, Paid Search, Podcast

posted by Harry Gold @ Tuesday, April 8, 2008 - 10:31 AM

Google Universal Search

According to a recent iProspect study, more people click on News items within blended search results than after conducting a specific News search; and News items overall experience the most clicks within blended search results, over image and video. Image ads, however, experience the most clicks after an image-specific search.

Source: iProspect

Labels: Google, Industry, Integration

posted by Harry Gold @ - 9:40 AM

Newspapers Moving Online

A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:

Heading into the holiday season, newspaper websites experienced a record in October 2007. More than 63.2 million people visited newspaper websites that month, more than any month on record - and an 8% increase from the same period a year ago
For the year's fourth quarter, 39% of all active Web users visited newspaper websites, with visits averaging 44 minutes per month
In the fourth quarter, users generated more than three billion page impressions on average, a 7.3% increase over the same period a year ago

Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year.

Labels: Advertising Spending, Industry, Internet Future, Online Newspapers

posted by Harry Gold @ Friday, February 8, 2008 - 10:42 AM

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