US Child Mobile Ownership Up in 2009

When did you receive your first cell phone? Studies show that in 2009, there was an increase in children ages six to 11 who owned a mobile phone.

About 36% of children in the age 10-11 bracket owned a cell phone in 2009 - a 16 percentage point increase since 2005, as well as the largest increase among all age brackets. Only 6.5% of children in the 6-7 age bracket owned a cell phone in 2009, compared to 4.9% in 2005.

Most of the children ages six to 11 who owned a cell phone used it primarily to keep in touch with parents. Approximately 68% of children used their cell phones to call friends, followed by 55.7% using their device for emergencies. Text messaging and game playing are also two popular activities children use their cell phones for.

Source: eMarketer; January 12, 2010

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Nielsen Releases its 2010 Media Industry Fact Sheet

Nielsen recently released its 2010 Media Industry Fact Sheet containing a comprehensive overview of what and how people watch across a variety of media, including TV, mobile, online, radio, books and music. In 2010, we will see a continuation and acceleration of consumers connecting and watching more. Here is just a brief overlook at some of the statistics Nielsen released in its report:

Television
  • 114.9 million homes have at least one TV
  • 47.4 million homes are now HD capable
  • Almost 30% of households own four or more TVs
  • 99% of video content is watched on a TV set
Mobile Phones
  • There are 223 million mobile users (ages 13+) in the U.S.
  • 18% of mobile devices are smartphones (up from 13% in 2008)
  • There are approximately 150 million smartphone users
  • 120 million smartphone users surf on mobile web
Internet
  • There are 195 million active Internet users in the U.S.
  • Over one year, Twitter grew 500%
  • Time spent on social networking sites increased 277% in the U.S.
  • The average Facebook user spends about 6 hours per month on the social networking site
To read the full Nielsen report, which contains a wealth of statistics concerning the media industry, click here.

Source: Nielsen

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Measurement of ROI Lacking in Many Social Media Programs

Business professionals are more likely to use social media for marketing purposes over any other business area according to a recent study by Mzinga and Babson Executive Education. 4 in 10 respondents reported they had used social media to help with internal collaboration and learning. 30% of professionals utilized social media for customer service and support, followed closely by use in sales and human resources at 25% and 21% respectively.

The vast majority of businesses had social media applications integrated within their existing websites. A little less than half of respondents noted that they deployed their social technologies through either a standalone community site or as a social widget from third-party sites.

Many businesses, however, have failed to implement any sort of protocol or system for measuring and tracking ROI on any of their social media programs. Only 16% of professionals claimed to have employed any methods to determine the success of their social media endeavors.

The main issue behind the lack of ROI measurement stems from the fact that many professionals were unaware that certain social applications had any ROI measurement capabilities at all.

Available applications such as Facebook Insights and Google Analytics can be useful tools in determining the success of your social media campaigns. Other basic methods such as counting the number of Fans or Followers can give you a rough idea of the ROI that your company may be obtaining.

Source: eMarketer, September 22, 2009

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Most US Households Now DTV Ready

Nielson Company reports that over the past 10 years, the number of US TV households has increased only slightly on a year to year basis. This year, the company expects that there will be only a slight increase from previous of about 400,000 households.


Broken down by race and ethnicity, Nielson company found that African-American US TV households are the most numerous, followed by Hispanic and Asian-American households respectively. Hispanic households are, however, predicted to experience the largest percentage in growth from 2009 to 2010 with a change of 2.3%


With the switch to digital being prolonged due to fears of TV households losing their service, it now appears that most are able to receive digital TV signals (DTV). Broken down again by Race and Ethnicity, Hispanic TV households have lagged behind, with 1.3% still not able to receive DTV, followed by African-American households at 1%.


It would be safe to assume that as the year comes to an end, we will most likely see close to 100% of US households DTV ready.

Source: eMarketer, September 14, 2009

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posted by Matt Sidman @ Monday, September 14, 2009 - 6:23 AM
 

10 Levels of Intimacy in Today's Communication

How we communicate has recently been transformed by Web 2.0 and Social Media. Today, our lives are more connected on a global scale than ever… it truly has become a world economy.

However, it is interesting to see how this technology, though making it significantly easier to interact with our peers, has also altered how intimate our interactions are with each other.

The graphic below is a neat representation of the present most popular forms of communication. It ranges from 10 as the most intimate to 1 as the least intimate. Communication in the most intimate range involves visual or auditory interaction, whereas the least intimate forms lack this.
The ranking in this graphic is definitely a matter of opinion and subjective in nature. Would you categorize these 10 levels in a different way?


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posted by Matt Sidman @ Thursday, August 20, 2009 - 1:19 PM
 

Advertisers Hesitant to Sponser User-Generated Videos

Given the popularity of online video services such as YouTube and Google Videos, one could make the assumption that these services also produce the greatest advertising revenue. The graph below counters this point, revealing that in reality broadcaster networks possess the largest revenue share.


By 2013, US ad-supported online TV revenues are predicted to jump from $448 million in 2008 to $1.45 billion, a total increase of about 224%.


The overall spending in online video advertising is also projected to grow significantly, and by 2013 reach as high as $4.09 billion.


The amount of revenue that TV companies receive in ad revenue is still small in comparison to the funds they pull in through traditional advertising. However, some analysts predict this gap to close in the next few years.

Source: eMarketer, August 5, 2009

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posted by Matt Sidman @ Wednesday, August 5, 2009 - 9:37 AM
 

Traditional Ad Spending on a Steep Decline...

... but the Internet still looks promising!

Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought... Zenith is now estimating a drop of 8.5% worldwide.


Zenith now predicts total worldwide spending for 2009 will be $456.5 billion, down from nearly $500 billion last year.
Although some markets may be declining, others are growing. The internet is one medium that is not seeing a decrease in ad spending this year... it is actually growing (rising to an estimated $56.8 billion worldwide!).
As traditional media continues on this downward slope, digital media is only gaining speed. The internet has given brands an opportunity to connect with customers in a way traditional media couldn't.

Source: eMarketer, July 13, 2009

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posted by Harry Gold @ Monday, July 13, 2009 - 12:54 PM
 

Small Businesses Get Social

Strength in numbers.

It is not just big businesses that are communicating with customers using social media.





Source: eMarketer, June 4, 2009

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posted by Harry Gold @ Thursday, June 4, 2009 - 10:15 AM
 

Hollywood Online Ad Spending

Movie studio advertising spending is going up and going online.

eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013.




Source: eMarketer, June 3, 2009

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posted by Harry Gold @ Wednesday, June 3, 2009 - 10:12 AM
 

Drug Marketing Drops

Is direct-to-consumer (DTC) marketing by pharmaceutical companies flat-lining?

Not yet. But the outlook isn’t good. TNS estimated in 2008 that total US DTC advertising spending would be $4.7 billion that year, down from $5.2 billion in 2007.





Source: eMarketer, June 3, 2009

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posted by Harry Gold @ - 10:10 AM
 

Spam Splosion!

Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go?

One thing is certain—there is a lot of it.

According to MessageLabs, the percentage of worldwide e-mail traffic that is spam has been falling over the past few years, dropping from 86.2% in 2006 to 81.2% in 2008.




Source: eMarketer, June 2, 2009

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posted by Harry Gold @ Tuesday, June 2, 2009 - 10:06 AM
 

E-Germany

The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling.

But the situation has changed.






Source: eMarketer, May 29, 2009

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posted by Harry Gold @ Friday, May 29, 2009 - 9:58 AM
 

B2B Marketers Turn to Digital Tactics

Now that the downturn is in full swing—and some budgets are decreasing—marketers are being more selective as to where they deploy their marketing dollars. For most that means going online.



Source: eMarketer, May 27, 2009

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posted by Harry Gold @ Wednesday, May 27, 2009 - 9:44 AM
 

Top Tactics for 2009

The most popular form of marketing tactics in 2009 will be the Web with 33%, according to US Advertising Agency Executives. Mobile, viral, and SEO will also be a top tactic in 2009, leaving banner, radio, and TV/broadcast/cable very low on the marketing chain.


However, TV is still leading over online ads when it comes to actual spending:


Source: eMarketer, January 29 2009

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U.S Ad Spending Totals By Medium




Source: Advertising Age, December 29 2008

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posted by Harry Gold @ Friday, January 2, 2009 - 8:12 AM
 

Internet Advertising Revenue Tops $21B

US Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.

The breakdown of each Internet advertising format was as follows:


Most impressive is the Internet advertising revenues in 2007 reaching $5.9 billion, an all-time high for a single quarter and a 24% increase over the same period in 2006. Internet advertising revenues have now been experiencing strong growth for four consecutive years (13 consecutive quarters).

Breakdown by industry category is as follows, showing the consumer industry dominating the Internet advertising market with 55%, unchanged from the same period of time in 2006:


Source: Marketing Charts, "2007 Internet Advertising Revenue Report," IAB and PwC.

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posted by Harry Gold @ Monday, May 19, 2008 - 10:48 AM
 

Online Marketing Tactics Used by Companies Worldwide

*Note: Respondents are marketing executives. *Blogs, online games, social networks, virtual worlds, widgets and wikis.
Source: B to B magazine

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posted by Harry Gold @ Tuesday, April 8, 2008 - 10:31 AM
 

Google Universal Search

According to a recent iProspect study, more people click on News items within blended search results than after conducting a specific News search; and News items overall experience the most clicks within blended search results, over image and video. Image ads, however, experience the most clicks after an image-specific search.

Source: iProspect

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posted by Harry Gold @ - 9:40 AM
 

Newspapers Moving Online

Increasing shift of newspaper readership from print to onlineA new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:
  • Heading into the holiday season, newspaper websites experienced a record in October 2007. More than 63.2 million people visited newspaper websites that month, more than any month on record - and an 8% increase from the same period a year ago
  • For the year's fourth quarter, 39% of all active Web users visited newspaper websites, with visits averaging 44 minutes per month
  • In the fourth quarter, users generated more than three billion page impressions on average, a 7.3% increase over the same period a year ago

Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year.

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