Google Universal Search

According to a recent iProspect study, more people click on News items within blended search results than after conducting a specific News search; and News items overall experience the most clicks within blended search results, over image and video. Image ads, however, experience the most clicks after an image-specific search.

Source: iProspect

Labels: Google, Industry, Integration

posted by Harry Gold @ Tuesday, April 8, 2008 - 9:40 AM

More Reasons to Integrate Offline with Online Advertising

Want to influence more consumers?

According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet.”

Among those influenced by sponsored links, consumers say that offline/traditional media usually influences their online searches, with magazines being the greatest influencer:

This further proves how valuable it is to sync up an offline campaign with an online campaign – with sponsored links, PPC campaigns, display advertising, etc.

Labels: Integration, Paid Search

posted by Harry Gold @ Friday, March 7, 2008 - 12:06 PM

Top Growing Website Categories

Political and Women's Community Web sites are increasingly growing in popularity, showing a 35% increase in unique visitors from December 2006 to December 2007, according to a recent eMarketer report. See the top 10 below:

The report also stated, "Although US adults still prefer to get their presidential campaign information from traditional media, the percentage of US adults who check the Internet for information on presidential campaigns has risen since 2000, and 24% expect to do so this year, according to 'Internet's Broader Role in Campaign 2008,' by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project."

Source: eMarketer Report, 2008

Labels: Integration, Internet Growth, Internet Statistics

posted by Harry Gold @ Monday, February 11, 2008 - 7:05 AM

Tracking Capabilities in Question by Many Interactive Marketers

According to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses:

The least confidence of all was cited for the social networking channel. This channel, however, has the highest anticipated increase in marketing analytics spend for 2008 according to the survey.

The two channels in which marketers place the most confidence in their tracking ability, according to the survey, are email and search. 38% of respondents said search resulted in the highest ROI to their organizations. 28% of marketers plan to increase search spending in 2008.

The biggest hurdle to measurement and accuracy, according to respondents, is the difficulty to compare metrics across channels.

Sapient Chief Creative Officer, Gaston Legorburu, concludes "In 2008, marketers will seek the ability to seamlessly incorporate social networking with their other channels, including search and email, and the capability to monitor and measure performance to ensure they are achieving optimum results."

Source: Sapient, January 2008

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