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Marketers Worldwide Look to Loyalty ProgramsAccording to the CMO Council, marketers worldwide look to loyalty programs to improve customer retention rates and value, teach them about consumers' motivations and prospects and to help keep a targeted and focused line of communication.Seventy percent of Internet users would participate in loyalty and rewards programs if there was a form of financial inducement or savings. Only 3% of Internet users see access to an online community of members as an incentive to participate in such a program. One major factor affecting participation in a loyalty program was spam.  What benefits do marketers see in using loyalty club insights and analytics? More than half of marketers use the statistics to acquire and retain higher-value customers. Forty-six percent of marketers look to insights and analytics to improve targeting and segmentation. Source: eMarketer; February 1, 2010 Labels: Analytics, Internet Behavior 0 comments. Click here to post comments. Social Followers Interested in Deeper EngagementMany consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of deeper engagement.A MarketingSherpa survey indicated that 65% of daily social media users followed or friended a brand in order to learn about special sales. On the other hand, only 46% of max connectors - those with 500 or more social connections - followed or friended a brand for this purpose. Rather, max connectors preferred to follow a brand to learn about new products, features and services.  Another survey by Razorfish indicated that 43.5% of consumers followed a brand on Twitter in order to learn more about exclusive deals and offerings. Other reasons consumers followed brands were because they were a current customer, or the brand posted interesting and entertaining content. Source: eMarketer; January 22, 2010Labels: Facebook, Internet Behavior, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Boomers Ready for Digital ConvergenceAccording to a report, “Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online population and one-third of Web traffic on an average day.The number of boomers who are actually using the Internet is increasing. For example, 77% of boomers surveyed in September 2009 recalled using the Internet at some point in their lives, compared to 71% in November 2008.  Lisa E. Phillips, a senior analyst for eMarketer, notes how baby boomers eagerly adopted new technologies of their generation and are now carrying that adaptability to this current day. Fifty-nine percent of boomers are willing to connect their TVs to a PC, compared to only 40% in 2006. Source: eMarketer; January 20, 2010Labels: Internet Behavior, Internet Usage, New Technology 0 comments. Click here to post comments. Internet Users Ready for Convergence of TV and OnlineDeloitte’s “State of the Media Democracy” reveals that users are ready for Internet and television to merge. Sixty-five percent of users in 2009 want to connect their TVs to the Internet, a 7-percentage-point increase from 2008. Millennials - those ages 14 to 26 - represent the largest group to welcome the merging of Internet and television, with 74% interested in connecting their TVs to the Internet.The recession has caused an increased demand for in-home entertainment. Most Internet users watched 18 hours of TV per week on average.TV also has the largest impact on buying decisions of Internet users in the US, having an influence in 83% of Internet users' purchases. Magazines, online sites and newspapers also played a large role in purchasing decisions.  Source: eMarketer; December 22, 2009Labels: Internet Behavior 0 comments. Click here to post comments. Anonymity of Internet Brings Out Different Behaviors in PeopleA study from Euro RSCG Worldwide showed that people are more likely to behave more differently online than they would during face-to-face interactions. About 43% of respondents feel less inhibited online, according to research.With people displaying less inhibited behaviors, brand marketers need to remain aware of how brand messaging is being distributed over the Internet, as consumers can display positive and negative behaviors. A little over 30% of consumers feel more empowered over the Internet to do things they have been wanting to do. Approximately one-fifth of the survey's respondents had already negatively spoken out about or at a company and its brand.  However, it is important to realize the stigma associated with online social networking is disappearing. For example, 57.6% of respondents disagreed with the statement that "online socializing is for sad, antisocial types." Finally, 48.7% of Internet users also find online interaction more convenient than offline interaction. Despite these results, it is important to blend offline elements into a marketing campaign in order to alleviate any negativity consumers have exhibited about a brand via social media.  Source: eMarketer; November 30, 2009Labels: Internet Behavior, Social Media, Social Networking 0 comments. Click here to post comments. Coupons Increase E-Mail Open RateAccording to a recent eMarketer article "coupons are cool." Though consumers have always sought out deals online, the recession has caused them to continue spendthrift ways.Studies by Experian have shown that consumers are more likely to open an e-mail if it includes a coupon. Coupon e-mails had open rates of 24% to 25%, while non-coupon campaigns only had open rates of about 16% to 18%.  Furthermore, higher open rates translated into higher click rates; e-mails containing coupons have a click-through rate of about 4%. Experian estimates nearly two-thirds of households use online coupons - almost a 46% growth in the past three years. Source: eMarketer; Thursday, November 19, 2009 Labels: Email Marketing, Internet Behavior 0 comments. Click here to post comments. Seniors Most Likely to Conduct E-Commerce ActivitySeniors are no stranger when it comes to the Internet. Data from the Cable & Telecommunications Association for Marketing (CTAM) indicates that seniors are extremely Web-savvy when it comes to a wide range of Web activity, including e-mail, shopping online and reading news.At least 94% of those over the age of 65 use e-mail, followed by 77% of seniors using the Internet for shopping. Out of all age groups, seniors were most likely to carry out any e-commerce activity.  Despite seniors being the most likely to engage in e-commerce activities, their Internet presence is much smaller compared to baby boomers. According to the Pew Internet & American Life Project, 11% of US Internet users were ages 64 and older. On the other hand, 28.8% (about 57.4 million) of Internet users were ages 45 to 63.Like seniors, baby boomers are quite Web-savvy, participating in various activity such as checking e-mail, shopping online, reading news and finding information.  Source: eMarketer; November 16, 2009Labels: E-commerce, Internet Behavior, Internet Demographics, Internet Usage 0 comments. Click here to post comments. For Those Looking to Save Money Traveling, Online is the First StopFor those traveling this year, one of the biggest concerns is saving money. At least 52% of people in an About.com survey do not plan to even travel this year. Of those who do decide to travel, 46% are searching for travel deals online prior to a trip.Other ways people are using the Internet to save money on leisure travel include seeking less expensive hotels, meals and activities. Forty-five-percent of respondents stay close to home and use the Internet to research local activities, such as festivals, parks and picnics.  Another trend among those who desire to save money is that they are more attentive to online advertisements featuring discounts on more expensive items. Seventy-percent of respondents will pay attention to an online ad featuring an airfare discount, for example. Additionally, 67% of respondents are likely to click on an ad emphasizing discounts in hotel accommodations. A September report by PhoCusWright and Compete indicated that traffic and conversion rates had increased in Q2 in travel categories.“Consumers are certainly spending less, but they are not giving up travel, nor are they turning away from the Web sites that offer them the selection and convenience they value,” said Carroll Rheem, director of research at PhoCusWright. Source: eMarketer; November 10, 2009 Labels: Internet Behavior, Search Behavior 0 comments. Click here to post comments. Using Digital Health ServicesWould you use digital health care services if given the opportunity? In a CTIA – The Wireless Association and Harris Interactive poll, about two-thirds of Internet users would use mobile health services if available to the public, with 23% actually replacing in-person doctor visits with mobile health care.Respondents are most interested in mobile exams and consultations, followed by mobile wellness care, according to an index of what mobile healthcare options users would be willing to pursue. The poll indicates users are least interested in using mobile healthcare for infant monitoring. Respondents also indicated that people in remote locations or with chronic conditions would benefit most from a mobile healthcare system.  In another survey by Lightspeed Research, focused on patient-doctor communication, almost half of the respondents saw e-mail had an advantage in communicating with their primary care physician, mostly due to its ability to save time. Fifty-nine-percent of respondents saw e-mail as a way to avoid timely in-person doctor consultations, and 56% said e-mail would allow them to wait less time for an appointment. Other reasons why respondents preferred e-mail communication with doctors included avoidance of other ill patients in waiting rooms, the opportunity to save money and transportation costs and not miss work and less public embarrassment.  Source: eMarketer; November 9, 2009Labels: Internet Behavior, Mobile Web, New Technology 0 comments. Click here to post comments. Consumers, Brands and Social MediaSocial media plays a role in how consumers are learning more about certain brands according to a joint study by Performics, the marketing branch of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm.Research shows that Twitter drives most consumers to look for a product on a search engine, with 48% searching for the product after reading about it on the popular micro-blogging website, compared to only 34% on other social media sites. Michael Kahn, Performics Marketing Senior Vice President, said, "Being in a social network is like going to someone's barbecue. People are talking about the experiences of their lives. The sharing experience that happens in the physical world also happens in the social." Likewise, 30% of 3,000 active social networkers admitted to learning about a product, brand or service on a social network site such as Facebook and Twitter. Twenty-five-percent actually visited an online retailer's website after learning about the product on social media sites. Forty-four-percent of survey respondents have already recommended a product on Twitter and 46% claim they would recommend a product on Facebook. Consumers are more tolerant of brand marketing messages than previously thought and open to online interaction in regards to various products, services and brands. To read more about how consumers are finding out about and recommending brands, read Laurie Sullivan's full article here. Source: MediaPost Publications, Online Media Daily; November 5, 2009 Labels: Facebook, Internet Behavior, Search Behavior, Social Media, Twitter 0 comments. Click here to post comments. Internet is a Major Influencer in Car PurchasesWhen you are looking to buy a car, where is the first place you look? A report by J.D. Power and Associates shows that in 2009, about 46% of used-car buyers searched the Internet for information about cars.Though many buyers visit car dealerships to research potential purchases, the report shows that there is a higher purchasing rate when buyers shop for used-cars online versus at a dealership, with 31% making online purchases (compared to 28% at a dealership).  The Internet has been a major influencer in buyers' car purchases, perhaps due to the wealth of information available at buyers' fingertips. Buyers do not have to leave home and can easily sort through information to find cars that best align with their specifications. Another study by Ad-ology specifies which media channels buyers are influenced by in making a vehicle purchase. Car manufacturer websites are the biggest influence in online car purchases, having played a role in just under 50% of vehicle purchases. Other key influencers include dealership and auto classified websites.  However consumers decide to purchase their next vehicle, the Internet has certainly had a major impact on their car-buying decisions. Source: eMarketer; November 5, 2009 Labels: Internet Behavior 0 comments. Click here to post comments. Does Social Media Influence Your Travel Decisions?A recent study by Ad-ology Research found that over half of US Internet users have not used the Internet to research travel-related topics, preferring instead to do so offline and through other means. Not surprisingly, Airfare was the number one topic Internet users researched, followed close behind by hotel and motel rates and availability. Golf vacations were the topic least likely to be researched, with only 2.7% of respondents claiming that have ever searched for such info. Meanwhile, it seems that social media does not have a great effect on travel decisions. Only 23% of respondents claimed that they had been somewhat or significantly influenced by blogs, micro-blogs, forums, and social networks. However, companies have tended to have a high success rate with users who can in fact be influenced.  For example, both United Airlines and JetBlue have utilized Twitter to post cheap airfares, and have had significant success in influencing visitors to book a ticket over people who have not visited the micro-blogging service. Source: eMarketer, September 15, 2009 Labels: Blogs, E-commerce, Internet Behavior, Internet Statistics, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. More Individuals Turn to the Internet for Self-DiagnosisAlmost one-half of all US internet users turn to the internet for information and additional self-diagnosis after paying a visit to their physician. Their main source of information: a search engine. Only 20% actually go to a specific health website, such as webmd.com, in order to learn more about their doctor's diagnosis and to find out about specific treatment options. A little over one-third of internet users trust what their doctors say and fill the prescription, without bothering to participate in any self-education.  These statistics show that more and more individuals are turning to the internet each day for self-help and self-dianostic purposes. Pharmaceutical companies in particular should capitalize on this trend and educate consumers through their advertising campaigns. Source: eMarketer, August 10, 2009 Labels: advertising tactics, Internet Behavior 0 comments. Click here to post comments. Internet Usage at WorkDo you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place.  What these statistics don't show though is what type of use is taking place. While the Internet has allowed individuals to collaborate and access information at increased speeds, it also gives us immediate access to our own personal pleasures.   New technological innovations have always come with their fair share of pros and cons. While the Internet has revolutionized the way we communicate, how it effects workplace performance is a source of debate depending on which perspective you take. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Demographics, Internet Usage, Mobile Web, New Technology 0 comments. Click here to post comments. Job Search Continues to Thrive in the Online WorldJob search sites have continued to be a hotspot for job seekers. During the recent recession, job search sites were one of the only services to actually see an increase in activity, as recent grads and recent layoffs drove unemployment rates higher. CareerBuilder, though declining slightly in overall usage, still ranks number one amongst all career service sites. Yahoo! Hotjobs, however, made significant gains from June 2008 to June 2009, and has the potential to vie for the number one spot. Customer service and Warehouse positions were the must sought after and searched for, with Security rounding out the top 10.  Now more than ever is a great time for companies to post available job positions online. With social networking sites recently taking a more professional approach, such as LinkedIn, a vast majority of job seekers will soon turn to social media as their main tool when searching for a career. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Usage, Search Behavior 0 comments. Click here to post comments. Social Networks Popular with Gays & LesbiansA Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals - see more information in the graph below: Source: eMarketer, June 22, 2009Additionally, 55% of homosexual Internet users read blogs vs. 38% of hetersexuals from the same study. This Internet behavior is extremely helpful to advertisers for the types of messages they want to put out in the marketplace and where they will have the most return on their investment. Labels: Internet Behavior, Internet Statistics, Internet Usage, Social Media, Social Networking 0 comments. Click here to post comments. Online Classifieds: No SecretTrends show that consumers searching through classifieds for either jobs or other products aren't turning to newspapers anymore. This year, approximately 49% of internet users went on sites like Craigslist and CareerBuilder.com, with some users visiting every day.How should marketers be using these popular sites to interact with consumers and promote their products or services?    Source: eMarketer, June 9, 2009Labels: Internet Behavior, Internet Demographics, Search Behavior 0 comments. Click here to post comments. 34 Million Moms OnlineSince mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible.Marketers must realize mothers are usually the key decision makers for family purchases, so they activities moms participate in across the web influence household purchases greatly.    Source: eMarketer, June 8, 2009 Labels: Advertising Spending, Internet Behavior, Internet Demographics, Internet Usage, Marketing Trends 0 comments. Click here to post comments. Trust Word-of-MouthNow, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change dramatically.Word-of-mouth proves to be the most influential way for companies to market their brands since usually the most trusted source of information by consumers is recommendations from friends. Marketers should consider integrating word-of-mouth tactics across campaigns to allow positive feedback about their brand image to spread among friends virally.   Source: eMarketer, June 8, 2009Labels: Advertising Spending, Internet Behavior, Internet Demographics, Marketing Trends, ROI 0 comments. Click here to post comments. Women Who BlogStudies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them also. When putting together an online marketing campaign, it's obvious this demographic cannot be ignored!   Source: eMarketer, June 5, 2009 Labels: Internet Behavior, Internet Demographics, Internet Statistics, Social Media, Social Networking 0 comments. Click here to post comments. Small Businesses Get SocialStrength in numbers.It is not just big businesses that are communicating with customers using social media.   Source: eMarketer, June 4, 2009 Labels: Industry, Internet Behavior, Social Networking, Web 2.0 0 comments. Click here to post comments. Facebook Reaches 200 Million UsersFacebook has reached 200 million users and college students are not the only ones using joining anymore. Facebook has had a high increase of female women over 55 in the past 180 days. Both male and females between 35-44 have also been fast to join within the last couple of months. Click on image to enlarge to see full stats. Source: eMarketer, April 10 2009Labels: Internet Behavior, Internet Demographics, Social Media 0 comments. Click here to post comments. Online Advertising Pushes ThroughMarketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising. Labels: Advertising Spending, advertising tactics, Internet Behavior 0 comments. Click here to post comments. What Are UK Women Doing Online?In 2008, 74% of UK women went online everyday (up 3% from the previous year). Online shopping for these women was also extremely popular last year- 97% of UK women research products online, while 92% actually buy products online. Even social networking is growing, with large increases between 2007 through 2008. Click on images below to see full break outs.   Source: eMarketer, April 7 2009Labels: E-commerce, Internet Behavior, Internet Demographics, Social Networking 0 comments. Click here to post comments. Bare NecessitiesConsumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending. Source: AdvertisingAge, April 6 2009 Labels: Internet Behavior, Internet Demographics, Internet Future, Internet Statistics, Internet Usage, Mobile Web 0 comments. Click here to post comments. |
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