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Seniors Most Likely to Conduct E-Commerce ActivitySeniors are no stranger when it comes to the Internet. Data from the Cable & Telecommunications Association for Marketing (CTAM) indicates that seniors are extremely Web-savvy when it comes to a wide range of Web activity, including e-mail, shopping online and reading news.At least 94% of those over the age of 65 use e-mail, followed by 77% of seniors using the Internet for shopping. Out of all age groups, seniors were most likely to carry out any e-commerce activity.  Despite seniors being the most likely to engage in e-commerce activities, their Internet presence is much smaller compared to baby boomers. According to the Pew Internet & American Life Project, 11% of US Internet users were ages 64 and older. On the other hand, 28.8% (about 57.4 million) of Internet users were ages 45 to 63.Like seniors, baby boomers are quite Web-savvy, participating in various activity such as checking e-mail, shopping online, reading news and finding information.  Source: eMarketer; November 16, 2009Labels: E-commerce, Internet Behavior, Internet Demographics, Internet Usage 0 comments. Click here to post comments. Internet Usage at WorkDo you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place.  What these statistics don't show though is what type of use is taking place. While the Internet has allowed individuals to collaborate and access information at increased speeds, it also gives us immediate access to our own personal pleasures.   New technological innovations have always come with their fair share of pros and cons. While the Internet has revolutionized the way we communicate, how it effects workplace performance is a source of debate depending on which perspective you take. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Demographics, Internet Usage, Mobile Web, New Technology 0 comments. Click here to post comments. Rise in Use of Social Networks by Older IndividualsThe overall usage of social networking sites in the US has increased by a total of 16% from Q2 2008 to Q2 2009. In addition, female users significantly outnumbered male users in Q2 2009, as nearly half admitted to visiting social networks. Younger users (<35) still hold the reigns as the top segment involved in online networking. However, the 35+ crowd managed to make significant gains in 2009, eating up a larger share of the overall market.  Usage patterns tend to trend towards vists of <1 time per week or 2-6 times per day, which poses an interesting yet important divide in frequency. It would be informative to correlate the type of user with frequency patterns in order to gain a more detailed overview of social network usage.  Though social networks have tended to contain a mostly younger crowd, it is important to take note that the number of older users adopting social media is only increasing. This has the potential to open up new opportunities for online marketers. Source: eMarketer, August 5, 2009 Labels: Internet Demographics, Internet Usage, Social Networking 0 comments. Click here to post comments. Online Classifieds: No SecretTrends show that consumers searching through classifieds for either jobs or other products aren't turning to newspapers anymore. This year, approximately 49% of internet users went on sites like Craigslist and CareerBuilder.com, with some users visiting every day.How should marketers be using these popular sites to interact with consumers and promote their products or services?    Source: eMarketer, June 9, 2009Labels: Internet Behavior, Internet Demographics, Search Behavior 0 comments. Click here to post comments. 34 Million Moms OnlineSince mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible.Marketers must realize mothers are usually the key decision makers for family purchases, so they activities moms participate in across the web influence household purchases greatly.    Source: eMarketer, June 8, 2009 Labels: Advertising Spending, Internet Behavior, Internet Demographics, Internet Usage, Marketing Trends 0 comments. Click here to post comments. Trust Word-of-MouthNow, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change dramatically.Word-of-mouth proves to be the most influential way for companies to market their brands since usually the most trusted source of information by consumers is recommendations from friends. Marketers should consider integrating word-of-mouth tactics across campaigns to allow positive feedback about their brand image to spread among friends virally.   Source: eMarketer, June 8, 2009Labels: Advertising Spending, Internet Behavior, Internet Demographics, Marketing Trends, ROI 0 comments. Click here to post comments. Women Who BlogStudies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them also. When putting together an online marketing campaign, it's obvious this demographic cannot be ignored!   Source: eMarketer, June 5, 2009 Labels: Internet Behavior, Internet Demographics, Internet Statistics, Social Media, Social Networking 0 comments. Click here to post comments. Mobile Texting Opportunities for Marketers (or Mobi Txt Opps)Fast young thumbs.One thing’s for sure—teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.    Source: eMarketer, June 1, 2009 Labels: advertising tactics, Internet Demographics, Mobile Web, Web 2.0 0 comments. Click here to post comments. E-GermanyThe progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the situation has changed.     Source: eMarketer, May 29, 2009 Labels: Industry, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Beware the Twitter FlitterersTwitter is expected to double in 2009 with over 12 million users. However, out of those users, only 40% are sticking with it. According to eMarketer, hot new technologies are supposed to be the purview of young, hungry-for-new-gadget, early-adopter geeks. Twitter doesn’t fit the bill. 18-to-24-year-olds, the traditional social media early adopters, are not driving Twitter growth—25-to-54-year-olds are. Click on images to enlarge  Source: eMarketer, May 6 2009 Labels: Internet Demographics, Internet Future, Social Networking 0 comments. Click here to post comments. Women Playing More GamesAs you can see from the graphs below (click on each to enlarge), females are becoming more and more active in the gaming world. The largest group of PC gamers for male and females were women between the ages of 25-54 with 29%. Solitare is the top PC game for both males and females. Other games that top the list include Freecell, Hearts, and Minesweeper- all prepackaged games on many PC's. While males are still ahead overall, females are not far behind as gamers.  Source: eMarketer April 24 2009 Labels: Internet Demographics, Internet Growth 0 comments. Click here to post comments. Brand Mentions Preferred over Ads51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these stats are affected by demographics. Older Internet users and whites are less likely to respond after reading an online-ad, compared to younger users and African-Americans and Hispanics. Click on image to enlarge and see all demographics. Source: eMarketer, April 20 2009Labels: Email Marketing, Internet Demographics, Internet Statistics, Marketing Trends 0 comments. Click here to post comments. Teens on Social NetworksSocial networking is getting more and more popular with young people ages 12-17. By the time 2013 comes along, 79% of this demographic group will be online. Click on image to enlarge and see the growth throughout 2008-2013. And what are these younger people doing while on social network sites? 91% of them are keeping in touch with friends, while only 17% are there to flirt. Click on image to see how teens compare to adults in the social networking world. Source: eMarketer, April 16 2009Labels: Facebook, Internet Demographics, Internet Statistics, Social Networking 0 comments. Click here to post comments. Facebook Reaches 200 Million UsersFacebook has reached 200 million users and college students are not the only ones using joining anymore. Facebook has had a high increase of female women over 55 in the past 180 days. Both male and females between 35-44 have also been fast to join within the last couple of months. Click on image to enlarge to see full stats. Source: eMarketer, April 10 2009Labels: Internet Behavior, Internet Demographics, Social Media 0 comments. Click here to post comments. When They Go Online, Hispanics DownloadHispanics are going online a lot more now since 2004. Broadband use among this demographic compares very similar to the rest of the country. When Hispanics are going online, they are downloading. Leading the downloads is music, and video. Click on images to enlarge and see full results.    Source: eMarketer, April 9 2009Labels: Internet Demographics, Internet Growth, Internet Usage 0 comments. Click here to post comments. What Are UK Women Doing Online?In 2008, 74% of UK women went online everyday (up 3% from the previous year). Online shopping for these women was also extremely popular last year- 97% of UK women research products online, while 92% actually buy products online. Even social networking is growing, with large increases between 2007 through 2008. Click on images below to see full break outs.   Source: eMarketer, April 7 2009Labels: E-commerce, Internet Behavior, Internet Demographics, Social Networking 0 comments. Click here to post comments. Bare NecessitiesConsumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending. Source: AdvertisingAge, April 6 2009 Labels: Internet Behavior, Internet Demographics, Internet Future, Internet Statistics, Internet Usage, Mobile Web 0 comments. Click here to post comments. State-by-State Mobile Use DataIn 2007, 15% of U.S. households had only wireless phones in their homes. Surprisingly, the Midwest had the highest percent of wireless-only households, with one the lowest percents in California. It is interesting to see how neighboring states vary in mobile usage. Source: eMarketer, March 26 2009Labels: Internet Demographics, Mobile Web 0 comments. Click here to post comments. Global Faces and Networked PlacesClick on images to enlarge               Source: Nielsen Online, March 6 2009Labels: Internet Demographics, Mobile Web, Social Networking 0 comments. Click here to post comments. |
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