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How Do You Use Your Mobile Phone?I think most of us would agree that without our cell phones... we would be completely lost. What are they actually being used for however?The graph below states that over half of all mobile phone users in both the US and France use their phone to make a voice call at least once a day. Germany and the UK weren't far behind with 42% and 36% respectively.  On the other hand, the chart also shows that out of the four countries listed, the US and the UK mobile phone users were more likely to have never made a voice call on their phone, when compared to France and Germany.  In the UK specifically, mobile users are more likely to send a text over making a voice call, but what do users really want out of their phones? The chart below shows a list of features US mobile phone users would like to see on their phone with a satellite navigation system being top priority.  Based on this chart, it seems very clear that users are ready to take their mobile experience to the next level. All of the items involve adding the internet to a mobile phone and allowing a user to accomplish just a much on the road as they can sitting at their desk.As high-tech phones continue to grow in popularity, the demand for mobile marketing is only going to increase. Mobile advertising will soon have the potential to target users at the exact moment they need information... Source: eMarketer, July 20, 2009 Labels: Internet Future, Mobile Web, Web 2.0 0 comments. Click here to post comments. Traditional Ad Spending on a Steep Decline...... but the Internet still looks promising!Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought... Zenith is now estimating a drop of 8.5% worldwide.   Zenith now predicts total worldwide spending for 2009 will be $456.5 billion, down from nearly $500 billion last year.  Although some markets may be declining, others are growing. The internet is one medium that is not seeing a decrease in ad spending this year... it is actually growing (rising to an estimated $56.8 billion worldwide!).  As traditional media continues on this downward slope, digital media is only gaining speed. The internet has given brands an opportunity to connect with customers in a way traditional media couldn't.Source: eMarketer, July 13, 2009 Labels: Advertising Spending, Industry, Internet Future, Internet Growth, Media Buying 0 comments. Click here to post comments. Beware the Twitter FlitterersTwitter is expected to double in 2009 with over 12 million users. However, out of those users, only 40% are sticking with it. According to eMarketer, hot new technologies are supposed to be the purview of young, hungry-for-new-gadget, early-adopter geeks. Twitter doesn’t fit the bill. 18-to-24-year-olds, the traditional social media early adopters, are not driving Twitter growth—25-to-54-year-olds are. Click on images to enlarge  Source: eMarketer, May 6 2009 Labels: Internet Demographics, Internet Future, Social Networking 0 comments. Click here to post comments. Bare NecessitiesConsumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending. Source: AdvertisingAge, April 6 2009 Labels: Internet Behavior, Internet Demographics, Internet Future, Internet Statistics, Internet Usage, Mobile Web 0 comments. Click here to post comments. eMarketer Revises E-Commerce ForecasteMarketer predicts E-commerce sales will continue to increase throughout 2013, but not before it slows down this year.  Source: eMarketers, March 5 2009Labels: Internet Future, Internet Growth 0 comments. Click here to post comments. How Facebook is taking over our livesBetween February 2008 and February 2009, users have nearly tripled daily time spent on Facebook. It's so quick and simple to just log on, Facebook is becoming part of people's every day lives. With Facebook no longer just for the college demographic- kids, professionals, stay at home moms and more, are all becoming members. Numbers have reached an impressive 175 million by the end of 2008. The graph below shows how long it took Facebook to reach 150 million users, compared to other technology over time. Click to enlarge Source: CNNMoney.com, February 17 2009Labels: Facebook, Internet Demographics, Internet Future, Internet Growth, Internet Usage 0 comments. Click here to post comments. A Billion Internet Users, and CountingAs of December 2008, the Internet has exceeded 1 billion visitors. Of those visitors, Asia-Pacific has the highest percent of users with 416.3 million users which equates to almost half of the total with 41.3%. Note: ages 15+; home and work locations; excludes traffic from public computersBreaking down these numbers even more, China had 179.7 million users in December 2008, with the US not far behind with a large 163.3 million. With the Internet still growing daily, these numbers are sure to at least double- most likely seeing great increases in the near future.  Note: ages 15+; home and work locations; excludes traffic from public computersSource: eMarketer, February 17 2009 Labels: Internet Demographics, Internet Future, Internet Growth 0 comments. Click here to post comments. Generation X   Source: eMarketer, November 3 2008Labels: Internet Behavior, Internet Demographics, Internet Future 0 comments. Click here to post comments. Online Ad Spending Will Keep Growing Source: eMarketer, October 27 2008Labels: Advertising Spending, Internet Future 0 comments. Click here to post comments. Is Online Safe from the Meltdown? Source: eMarketer, October 9 2008 Labels: Advertising Spending, Blogs, Internet Future 0 comments. Click here to post comments. How Many TV Ad Dollars Can Online Video Advertising Grab?  Source: eMarketer, September 12 2008Labels: Advertising Spending, Blogs, Internet Future 0 comments. Click here to post comments. Online Video Ad Outlook Optimistic  Source: eMarketer, September 8, 2008Labels: Blogs, Internet Future, Online Video 0 comments. Click here to post comments. Newspapers Moving Online A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:
Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year. Labels: Advertising Spending, Industry, Internet Future, Online Newspapers 0 comments. Click here to post comments. Web 2.0According to a Scene7 study of companies that sell products or services online, "half of online businesses plan to add 'Web 2.0' online capabilities to their sites within the next six months, and over 93% intend to do so within the year." The strongest growth is expected to be seen in:
Source: Scene7 Web 2.0 Experiences 2008 and Beyond Survey, 2008 Labels: E-commerce, Internet Future, Internet Statistics, New Technology, Web 2.0 0 comments. Click here to post comments. US Podcast Audience
According to eMarketer, the growth of the podcast-user base is being driven by:
Source: eMarketer Report, 2008 Labels: Internet Future, Internet Growth, Online Media, Podcast 0 comments. Click here to post comments. |
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