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200% Growth in US Adult Twitter Users Since 2008In a study released today by eMarketer, it was found that by 2010, Twitter will consist of around 26 million adult users. This means that next year a total of 15.5% of all adult Internet users will play an active role on the service, an increase of 44.4% from 2009. The staggering statistic here is the fact that Twitter usage by adults 18 and over has increased by 200% since 2008. A high adoption rate only solidifies Twitter's continued growth trend. These numbers, however, are slightly conservative, as they only take into account usage of Twitter.com, and do not factor in desktop applications, text messages, and mobile apps. Source: eMarketer, September 14, 2009 Labels: Internet Growth, Twitter 0 comments. Click here to post comments. E-mail: Fastest Growing Direct Marketing SegmentAccording to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast that the total e-mail spend by 2013 will be a $27.8 billion business!Will these stats make you rethink your marketing plan for 2010? Source: Dmnews.com, 8/04/09 Labels: Email Marketing, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Traditional Ad Spending on a Steep Decline...... but the Internet still looks promising!Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought... Zenith is now estimating a drop of 8.5% worldwide.   Zenith now predicts total worldwide spending for 2009 will be $456.5 billion, down from nearly $500 billion last year.  Although some markets may be declining, others are growing. The internet is one medium that is not seeing a decrease in ad spending this year... it is actually growing (rising to an estimated $56.8 billion worldwide!).  As traditional media continues on this downward slope, digital media is only gaining speed. The internet has given brands an opportunity to connect with customers in a way traditional media couldn't.Source: eMarketer, July 13, 2009 Labels: Advertising Spending, Industry, Internet Future, Internet Growth, Media Buying 0 comments. Click here to post comments. E-GermanyThe progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the situation has changed.     Source: eMarketer, May 29, 2009 Labels: Industry, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Hulu Shakes Up the Online Video SceneAdvertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers.
Labels: Internet Growth, Internet Statistics, Online Video 0 comments. Click here to post comments. Women Playing More GamesAs you can see from the graphs below (click on each to enlarge), females are becoming more and more active in the gaming world. The largest group of PC gamers for male and females were women between the ages of 25-54 with 29%. Solitare is the top PC game for both males and females. Other games that top the list include Freecell, Hearts, and Minesweeper- all prepackaged games on many PC's. While males are still ahead overall, females are not far behind as gamers.  Source: eMarketer April 24 2009 Labels: Internet Demographics, Internet Growth 0 comments. Click here to post comments. When They Go Online, Hispanics DownloadHispanics are going online a lot more now since 2004. Broadband use among this demographic compares very similar to the rest of the country. When Hispanics are going online, they are downloading. Leading the downloads is music, and video. Click on images to enlarge and see full results.    Source: eMarketer, April 9 2009Labels: Internet Demographics, Internet Growth, Internet Usage 0 comments. Click here to post comments. eMarketer Revises E-Commerce ForecasteMarketer predicts E-commerce sales will continue to increase throughout 2013, but not before it slows down this year.  Source: eMarketers, March 5 2009Labels: Internet Future, Internet Growth 0 comments. Click here to post comments. Mobile Banking Zooming AheadBetween 2007 and 2008, US mobile banking has increased from 400,000 to 3.1 million users. Since nearly every American has a bank account, these numbers are likely to keep increasing.  The U.S is not the only region getting mobile with their banking; by 2011 it is expected that 41% of respondents in far East and China will be taking part.  Note: * transactional users who also have traditional branch-based services, excluding users who cannot be reached with traditional services; ** excludes Far East and ChinaSource: eMarketer, February 26 2009 Labels: Internet Growth, Internet Statistics, Mobile Web 0 comments. Click here to post comments. How Facebook is taking over our livesBetween February 2008 and February 2009, users have nearly tripled daily time spent on Facebook. It's so quick and simple to just log on, Facebook is becoming part of people's every day lives. With Facebook no longer just for the college demographic- kids, professionals, stay at home moms and more, are all becoming members. Numbers have reached an impressive 175 million by the end of 2008. The graph below shows how long it took Facebook to reach 150 million users, compared to other technology over time. Click to enlarge Source: CNNMoney.com, February 17 2009Labels: Facebook, Internet Demographics, Internet Future, Internet Growth, Internet Usage 0 comments. Click here to post comments. A Billion Internet Users, and CountingAs of December 2008, the Internet has exceeded 1 billion visitors. Of those visitors, Asia-Pacific has the highest percent of users with 416.3 million users which equates to almost half of the total with 41.3%. Note: ages 15+; home and work locations; excludes traffic from public computersBreaking down these numbers even more, China had 179.7 million users in December 2008, with the US not far behind with a large 163.3 million. With the Internet still growing daily, these numbers are sure to at least double- most likely seeing great increases in the near future.  Note: ages 15+; home and work locations; excludes traffic from public computersSource: eMarketer, February 17 2009 Labels: Internet Demographics, Internet Future, Internet Growth 0 comments. Click here to post comments. The Rush to Social NetworksIt is expected that by 2013, social network users will soar 44.2% from the current 79.5 million users. Within that jump, children are projected to have the highest percent of change with 61.1%. According to Debra Williamson of eMarketer, social networkers are updating as often as weekly and even daily. Source: eMarketer, February 9 2009 Labels: Internet Demographics, Internet Growth, Social Networking 0 comments. Click here to post comments. Online Job Searches Get a RiseWith this economy causing more and more layoffs, career sites are growing rapidly. SimplyHired has jumped 161% between December 2007 to December 2008.Click on image to enlarge  By far, LinkedIn is the highest social networking site for candidates. According to eMarketer, 80% of US companies searching for staff used LinkedIn, while Facebook is second with a mere 36% in April 2008.  Note: *small and medium sizedSource: eMarketer, February 5 2009 Labels: Internet Behavior, Internet Growth, Internet Statistics 0 comments. Click here to post comments. The Online Generation Gap NarrowsSince 2005, online usage has been steadily growing for all age groups. Users in the age group 70-74 shockingly had the highest increase between 2005 to 2008, jumping from 26% to 45%. Not surprisingly, teens from ages 12-17 still lead as Internet users with 93% in 2008. According to eMarketer, among the teen Internet population, 19.6 million of them used the Internet at least once a month in 2007; where it is projected that by 2012 that number will reach 22.2 million. Source: eMarketer, February 3 2009 Labels: Internet Behavior, Internet Demographics, Internet Growth, Internet Usage 0 comments. Click here to post comments. Remember Online Dating? Online dating revenues are up, however, usage is down. The reason for this is simple- marketers are using pricing and targeting when focusing on online dating. Source: eMarketer, January 23 2009Labels: advertising tactics, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Online Video Growth Chart Source: eMarketer, October 3 2008 Labels: Internet Growth, Online Video 0 comments. Click here to post comments. Interactive Media Share of Ad Spend Growing WorldwideAccording to a study by WPP's Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media's share of ad spend continues to decline, making interactive media one of the only, and certainly the major, source of growth in overall advertising spending. The report also found that nearly 45% of 2007 interactive ad spending was display, which is expected to slightly decrease in favor of paid search advertising, which accounted for 38% in 2007.Source: MarketingCharts Labels: Advertising Spending, Internet Growth, Paid Search 0 comments. Click here to post comments. Active Home Internet Users by Country, March 2008 Labels: Internet Demographics, Internet Growth 0 comments. Click here to post comments. Year-over-year trends of B2B Advertising    Source: eMarketer Labels: Business-to-Business, Internet Growth 0 comments. Click here to post comments. Online vs. Traditional MediaAccording to eMarketer, "the nation’s largest advertisers are shifting more of their budgets from traditional media to the internet. Among Advertising Age’s '100 Leading National Advertisers,' 69 allocated a smaller share of their total ad budgets toward the four traditional measured media (TV, radio, newspapers and magazines) in 2006 than in 2005. 58 of those advertisers both decreased their spending share on the four traditional media and increased the share going to the internet."eMarketer further reports that while the top 100 advertisers spent nearly $230 million less, combined, on the traditional four media in 2006 compared with 2005, they spent a combined $558 million more on internet advertising.  Search, display and classified ads account for the largest advertising share of Internet spending, according to eMarketer’s projections for the 2006-2011 period. eMarketer reports, "Paid search’s share of online ad spend will continue to hover in the 40 percent range through 2011. Display ads (such as static banners) will generate about 20 percent of internet ad revenues through the decade."David Hallerman, author of the report, explains that the economic downturn will affect online advertising much less than traditional media advertising. "In contrast to the 26.7 percent growth projected for internet advertising in 2007, total media ad spending will increase only 2.1 percent." eMarketer further explained that the reduced spending due to economic crunch will open the doors for much more paid search because of its high accountability, as opposed to display ads, or even moreso, traditional media. This trend will be especially visible in the mortgage industry. Source: eMarketer Report, 2008 Labels: Advertising Spending, Internet Growth 0 comments. Click here to post comments. 500 Million Internet Users in Asia-PacificAccording to a recent eMarketer report, China will overtake the United States this year as the most populous Internet nation in the world and the Asia-Pacific region as a whole will exceed 500 million Internet users. The report states "By 2012, nearly 50% of the world’s Internet population will live in the Asia-Pacific region. The share of the world’s Internet users in Europe and North America will fall, though absolute numbers will continue to rise in both regions, as the share of users in Latin America and the Asia-Pacific region both grow." Source: eMarketer Report, 2008 Labels: Internet Growth, Internet Penetration 0 comments. Click here to post comments. Top Growing Website CategoriesPolitical and Women's Community Web sites are increasingly growing in popularity, showing a 35% increase in unique visitors from December 2006 to December 2007, according to a recent eMarketer report. See the top 10 below:
Source: eMarketer Report, 2008 Labels: Integration, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Internet Usage Growth Following up on a previous post (One Out of Every Five Persons Uses the Internet), this chart illustrates the growth rate of the internet from 2000 to 2007, broken out into regions around the world, as well as the world average of 265.6% growth in seven years.Source: Internet World Stats, 2008 Labels: Internet Growth, Internet Penetration, Internet Usage 0 comments. Click here to post comments. Online Shopping up 40% in 2 YearsAccording to the recent Nielsen Global Online Survey on online shopping habits, more than 85% of the world's online population, amounting to 875 million consumers, has used the internet to make a purchase. Two years ago, according to this same survey, the number of consumers who had purchased online was only 10% of the world's internet population (627 million), representing a 40% overall increase. Source: MarketingCharts, 2008 Labels: E-commerce, Internet Growth 0 comments. Click here to post comments. Email Marketing GrowthAccording to Datran Media, companies largely plan to increase spending on email marketing in 2008 compared to 2007. Source: Datran Media, January 2008Labels: Advertising Spending, Email Marketing, Internet Growth 0 comments. Click here to post comments. Search Growth in 2007In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, "More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market."
Source: MediaPost Research Brief, February 6, 2008 Labels: Google, Internet Growth, Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. 2007 Internet GrowthAccording to a recent report by comScore, The 2007 U.S. Internet Year in Review, the top-gaining internet properties in the past year have included social media giants Facebook and Wikipedia. The number of Facebook users grew by 81%, while Wikipedia site visitors experienced a 31% increase. Craigslist.org also represented a top-growing property, with a 74% rise in visitors in the past year. Source: MediaPost Research Brief, February 6, 2008 Labels: Internet Growth, Internet Statistics, Social Media 0 comments. Click here to post comments. |
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