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Twitter Grows to 50 Million Tweets Per DayTwitter recently announced that it hit 50 million tweets per day, averaging out to about 600 tweets per second. Back in 2007, users were only tweeting about 5,000 times per day. Last year, the number of tweets grew 1,400-percent to about 35 million tweets per day. These numbers display the microblogging website's increasing popularity and exponential growth. The statistics do not include tweets from accounts that have been identified as spam.Source: Twitter blog; Monday, February 22, 2010 Labels: Internet Statistics, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Does Social Media Influence Your Travel Decisions?A recent study by Ad-ology Research found that over half of US Internet users have not used the Internet to research travel-related topics, preferring instead to do so offline and through other means. Not surprisingly, Airfare was the number one topic Internet users researched, followed close behind by hotel and motel rates and availability. Golf vacations were the topic least likely to be researched, with only 2.7% of respondents claiming that have ever searched for such info. Meanwhile, it seems that social media does not have a great effect on travel decisions. Only 23% of respondents claimed that they had been somewhat or significantly influenced by blogs, micro-blogs, forums, and social networks. However, companies have tended to have a high success rate with users who can in fact be influenced.  For example, both United Airlines and JetBlue have utilized Twitter to post cheap airfares, and have had significant success in influencing visitors to book a ticket over people who have not visited the micro-blogging service. Source: eMarketer, September 15, 2009 Labels: Blogs, E-commerce, Internet Behavior, Internet Statistics, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. 10 Levels of Intimacy in Today's CommunicationHow we communicate has recently been transformed by Web 2.0 and Social Media. Today, our lives are more connected on a global scale than ever… it truly has become a world economy.However, it is interesting to see how this technology, though making it significantly easier to interact with our peers, has also altered how intimate our interactions are with each other. The graphic below is a neat representation of the present most popular forms of communication. It ranges from 10 as the most intimate to 1 as the least intimate. Communication in the most intimate range involves visual or auditory interaction, whereas the least intimate forms lack this. The ranking in this graphic is definitely a matter of opinion and subjective in nature. Would you categorize these 10 levels in a different way?  Labels: Industry, Internet Statistics, Internet Usage, Marketing Trends, New Technology, Social Media, Social Networking 0 comments. Click here to post comments. E-mail: Fastest Growing Direct Marketing SegmentAccording to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast that the total e-mail spend by 2013 will be a $27.8 billion business!Will these stats make you rethink your marketing plan for 2010? Source: Dmnews.com, 8/04/09 Labels: Email Marketing, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Social Networks Popular with Gays & LesbiansA Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals - see more information in the graph below: Source: eMarketer, June 22, 2009Additionally, 55% of homosexual Internet users read blogs vs. 38% of hetersexuals from the same study. This Internet behavior is extremely helpful to advertisers for the types of messages they want to put out in the marketplace and where they will have the most return on their investment. Labels: Internet Behavior, Internet Statistics, Internet Usage, Social Media, Social Networking 0 comments. Click here to post comments. Women Who BlogStudies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them also. When putting together an online marketing campaign, it's obvious this demographic cannot be ignored!   Source: eMarketer, June 5, 2009 Labels: Internet Behavior, Internet Demographics, Internet Statistics, Social Media, Social Networking 0 comments. Click here to post comments. E-GermanyThe progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the situation has changed.     Source: eMarketer, May 29, 2009 Labels: Industry, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Hulu Shakes Up the Online Video SceneAdvertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers.
Labels: Internet Growth, Internet Statistics, Online Video 0 comments. Click here to post comments. Marketers Need Metrics to IntegrateTraditional and Digital MediaClick on image to see what marketers are satisfied with when it comes to integrating traditional and digital media. 38% of marketers are allocating 11%-20% of their media budget to online media.  The chart below shows a breakout of challenges and barriers of integrating traditional and online media. Click image to enlarge.  Source: eMarketer, April 29 2009Labels: Internet Statistics, Media Buying, Online Media 0 comments. Click here to post comments. Brand Mentions Preferred over Ads51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these stats are affected by demographics. Older Internet users and whites are less likely to respond after reading an online-ad, compared to younger users and African-Americans and Hispanics. Click on image to enlarge and see all demographics. Source: eMarketer, April 20 2009Labels: Email Marketing, Internet Demographics, Internet Statistics, Marketing Trends 0 comments. Click here to post comments. Teens on Social NetworksSocial networking is getting more and more popular with young people ages 12-17. By the time 2013 comes along, 79% of this demographic group will be online. Click on image to enlarge and see the growth throughout 2008-2013. And what are these younger people doing while on social network sites? 91% of them are keeping in touch with friends, while only 17% are there to flirt. Click on image to see how teens compare to adults in the social networking world. Source: eMarketer, April 16 2009Labels: Facebook, Internet Demographics, Internet Statistics, Social Networking 0 comments. Click here to post comments. Bare NecessitiesConsumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending. Source: AdvertisingAge, April 6 2009 Labels: Internet Behavior, Internet Demographics, Internet Future, Internet Statistics, Internet Usage, Mobile Web 0 comments. Click here to post comments. Social Nets and Blogs More Popular Than E-MailAccording to Nielsen Online, E-mail is no longer the most popular activity online (besides surfing the web for info). Social networks and blog sites are now getting more attention. In December 2007, E-mail was ahead of social networks, but by the end of 2008, fell behind. Social networks and blogs beat out E-mail by less than 1%.Click on images to enlarge.   Source: eMarketer, March 17 2009Labels: Email Marketing, Internet Statistics, Social Media 0 comments. Click here to post comments. Mobile Banking Zooming AheadBetween 2007 and 2008, US mobile banking has increased from 400,000 to 3.1 million users. Since nearly every American has a bank account, these numbers are likely to keep increasing.  The U.S is not the only region getting mobile with their banking; by 2011 it is expected that 41% of respondents in far East and China will be taking part.  Note: * transactional users who also have traditional branch-based services, excluding users who cannot be reached with traditional services; ** excludes Far East and ChinaSource: eMarketer, February 26 2009 Labels: Internet Growth, Internet Statistics, Mobile Web 0 comments. Click here to post comments. Online Job Searches Get a RiseWith this economy causing more and more layoffs, career sites are growing rapidly. SimplyHired has jumped 161% between December 2007 to December 2008.Click on image to enlarge  By far, LinkedIn is the highest social networking site for candidates. According to eMarketer, 80% of US companies searching for staff used LinkedIn, while Facebook is second with a mere 36% in April 2008.  Note: *small and medium sizedSource: eMarketer, February 5 2009 Labels: Internet Behavior, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Web and Social Networking Use in Latin AmericaSocial networking is most popular with Latin American Web users; especially sites such as MySpace, Facebook, Hi5, and Sonico. Note: *Argentina, Brazil, Chile, Columbia, Costa Rica, Ecuador, Mexico, Peru, Puerto Rico, Uruguay, Venezuela Source: eMarketer, January 26 2009Labels: Internet Demographics, Internet Statistics, Social Media 0 comments. Click here to post comments. Remember Online Dating? Online dating revenues are up, however, usage is down. The reason for this is simple- marketers are using pricing and targeting when focusing on online dating. Source: eMarketer, January 23 2009Labels: advertising tactics, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. The Internet as News CentralOnly TV is a more popular source. Internet is now the biggest news source except TV- which is currently the top source for national and international news (70%)
Source: eMarketer, January 13 2009 Labels: Internet Statistics, Online Newspapers 0 comments. Click here to post comments. Social Networks and 40 Something Women *excludes e-mail Source: eMarketer, December 11 2009 Labels: E-commerce, Internet Demographics, Internet Statistics, Internet Usage 0 comments. Click here to post comments. Where Do Online Viewers Go for Video?  Source: eMarketer, November 24 2008Labels: Internet Statistics, Online Video, Social Media, Yahoo, YouTube 0 comments. Click here to post comments. Extending the Social Network Source: eMarketer, September 25 2008Labels: E-commerce, Internet Statistics 0 comments. Click here to post comments. Top B-To-B SitesJune 2008Ranked by total impressions of b-to-b ads  Source: BtoB Magazine, August 11 2008Labels: Blogs, Business-to-Business, Internet Statistics 0 comments. Click here to post comments. Where do people get their answers? *Wiki.answers.com was called FaqFarm.com until it was bought by Answers.com in 2006. Hitwise didn't track Wiki.answers.com's traffic separately from Answers.com until June 2007.Note: Based on the percentage of U.S. unique visits to a group of eight Web sites from a sample of 10 million U.S. Internet users. Source: Hitwise Labels: Internet Statistics, Yahoo 0 comments. Click here to post comments. Top Growing Website CategoriesPolitical and Women's Community Web sites are increasingly growing in popularity, showing a 35% increase in unique visitors from December 2006 to December 2007, according to a recent eMarketer report. See the top 10 below:
Source: eMarketer Report, 2008 Labels: Integration, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Strongest Media Buys Labels: Advertising Spending, Email Marketing, Internet Statistics, Media Buying, Online Media, Paid Search 0 comments. Click here to post comments. Web 2.0According to a Scene7 study of companies that sell products or services online, "half of online businesses plan to add 'Web 2.0' online capabilities to their sites within the next six months, and over 93% intend to do so within the year." The strongest growth is expected to be seen in:
Source: Scene7 Web 2.0 Experiences 2008 and Beyond Survey, 2008 Labels: E-commerce, Internet Future, Internet Statistics, New Technology, Web 2.0 0 comments. Click here to post comments. 2007 Internet GrowthAccording to a recent report by comScore, The 2007 U.S. Internet Year in Review, the top-gaining internet properties in the past year have included social media giants Facebook and Wikipedia. The number of Facebook users grew by 81%, while Wikipedia site visitors experienced a 31% increase. Craigslist.org also represented a top-growing property, with a 74% rise in visitors in the past year. Source: MediaPost Research Brief, February 6, 2008 Labels: Internet Growth, Internet Statistics, Social Media 0 comments. Click here to post comments. Internet UsageAccording to a recent report by eMarketer, "About one-quarter of Americans have no Internet access, according to a wide-ranging report titled "Information Searches That Solve Problems: How People Use the Internet, Libraries and Government Agencies When They Need Help" by the Pew Internet & American Life Project and the Graduate School of Library and Information Science at the University of Illinois at Champaign-Urbana." Source: eMarketer Report, 2008 Labels: Broadband Penetration, Internet Statistics, Internet Usage 0 comments. Click here to post comments. |
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