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Boomers Ready for Digital ConvergenceAccording to a report, “Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online population and one-third of Web traffic on an average day.The number of boomers who are actually using the Internet is increasing. For example, 77% of boomers surveyed in September 2009 recalled using the Internet at some point in their lives, compared to 71% in November 2008.  Lisa E. Phillips, a senior analyst for eMarketer, notes how baby boomers eagerly adopted new technologies of their generation and are now carrying that adaptability to this current day. Fifty-nine percent of boomers are willing to connect their TVs to a PC, compared to only 40% in 2006. Source: eMarketer; January 20, 2010Labels: Internet Behavior, Internet Usage, New Technology 0 comments. Click here to post comments. Seniors Most Likely to Conduct E-Commerce ActivitySeniors are no stranger when it comes to the Internet. Data from the Cable & Telecommunications Association for Marketing (CTAM) indicates that seniors are extremely Web-savvy when it comes to a wide range of Web activity, including e-mail, shopping online and reading news.At least 94% of those over the age of 65 use e-mail, followed by 77% of seniors using the Internet for shopping. Out of all age groups, seniors were most likely to carry out any e-commerce activity.  Despite seniors being the most likely to engage in e-commerce activities, their Internet presence is much smaller compared to baby boomers. According to the Pew Internet & American Life Project, 11% of US Internet users were ages 64 and older. On the other hand, 28.8% (about 57.4 million) of Internet users were ages 45 to 63.Like seniors, baby boomers are quite Web-savvy, participating in various activity such as checking e-mail, shopping online, reading news and finding information.  Source: eMarketer; November 16, 2009Labels: E-commerce, Internet Behavior, Internet Demographics, Internet Usage 0 comments. Click here to post comments. 10 Levels of Intimacy in Today's CommunicationHow we communicate has recently been transformed by Web 2.0 and Social Media. Today, our lives are more connected on a global scale than ever… it truly has become a world economy.However, it is interesting to see how this technology, though making it significantly easier to interact with our peers, has also altered how intimate our interactions are with each other. The graphic below is a neat representation of the present most popular forms of communication. It ranges from 10 as the most intimate to 1 as the least intimate. Communication in the most intimate range involves visual or auditory interaction, whereas the least intimate forms lack this. The ranking in this graphic is definitely a matter of opinion and subjective in nature. Would you categorize these 10 levels in a different way?  Labels: Industry, Internet Statistics, Internet Usage, Marketing Trends, New Technology, Social Media, Social Networking 0 comments. Click here to post comments. Internet Usage at WorkDo you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place.  What these statistics don't show though is what type of use is taking place. While the Internet has allowed individuals to collaborate and access information at increased speeds, it also gives us immediate access to our own personal pleasures.   New technological innovations have always come with their fair share of pros and cons. While the Internet has revolutionized the way we communicate, how it effects workplace performance is a source of debate depending on which perspective you take. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Demographics, Internet Usage, Mobile Web, New Technology 0 comments. Click here to post comments. Job Search Continues to Thrive in the Online WorldJob search sites have continued to be a hotspot for job seekers. During the recent recession, job search sites were one of the only services to actually see an increase in activity, as recent grads and recent layoffs drove unemployment rates higher. CareerBuilder, though declining slightly in overall usage, still ranks number one amongst all career service sites. Yahoo! Hotjobs, however, made significant gains from June 2008 to June 2009, and has the potential to vie for the number one spot. Customer service and Warehouse positions were the must sought after and searched for, with Security rounding out the top 10.  Now more than ever is a great time for companies to post available job positions online. With social networking sites recently taking a more professional approach, such as LinkedIn, a vast majority of job seekers will soon turn to social media as their main tool when searching for a career. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Usage, Search Behavior 0 comments. Click here to post comments. Rise in Use of Social Networks by Older IndividualsThe overall usage of social networking sites in the US has increased by a total of 16% from Q2 2008 to Q2 2009. In addition, female users significantly outnumbered male users in Q2 2009, as nearly half admitted to visiting social networks. Younger users (<35) still hold the reigns as the top segment involved in online networking. However, the 35+ crowd managed to make significant gains in 2009, eating up a larger share of the overall market.  Usage patterns tend to trend towards vists of <1 time per week or 2-6 times per day, which poses an interesting yet important divide in frequency. It would be informative to correlate the type of user with frequency patterns in order to gain a more detailed overview of social network usage.  Though social networks have tended to contain a mostly younger crowd, it is important to take note that the number of older users adopting social media is only increasing. This has the potential to open up new opportunities for online marketers. Source: eMarketer, August 5, 2009 Labels: Internet Demographics, Internet Usage, Social Networking 0 comments. Click here to post comments. Social Networks Popular with Gays & LesbiansA Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals - see more information in the graph below: Source: eMarketer, June 22, 2009Additionally, 55% of homosexual Internet users read blogs vs. 38% of hetersexuals from the same study. This Internet behavior is extremely helpful to advertisers for the types of messages they want to put out in the marketplace and where they will have the most return on their investment. Labels: Internet Behavior, Internet Statistics, Internet Usage, Social Media, Social Networking 0 comments. Click here to post comments. 34 Million Moms OnlineSince mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible.Marketers must realize mothers are usually the key decision makers for family purchases, so they activities moms participate in across the web influence household purchases greatly.    Source: eMarketer, June 8, 2009 Labels: Advertising Spending, Internet Behavior, Internet Demographics, Internet Usage, Marketing Trends 0 comments. Click here to post comments. Banner Ads: Beyond the ClickClick on charts below to see Internet users behavior when it comes to online display ads.
Source: eMarketer, May 18 2009 Labels: Analytics, Internet Usage 0 comments. Click here to post comments. Who's Afraid of the Big Bad Bloggers?In general, bloggers are posting more positive opinions rather than negative. Between January and February of this year, only 27.8% of blog posts had a negative "tone" by the blogger. Click on pie chart to enlarge. *posts about 17 leading national retailers were tracked While negative blog posts take up almost 30% according to the graph below, only 4% of Internet users use blogs as a source when considering purchasing a product. Click on image to see full breakout of sources.  Source: eMarketer, April 23 2009 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. When They Go Online, Hispanics DownloadHispanics are going online a lot more now since 2004. Broadband use among this demographic compares very similar to the rest of the country. When Hispanics are going online, they are downloading. Leading the downloads is music, and video. Click on images to enlarge and see full results.    Source: eMarketer, April 9 2009Labels: Internet Demographics, Internet Growth, Internet Usage 0 comments. Click here to post comments. Bare NecessitiesConsumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending. Source: AdvertisingAge, April 6 2009 Labels: Internet Behavior, Internet Demographics, Internet Future, Internet Statistics, Internet Usage, Mobile Web 0 comments. Click here to post comments. How Facebook is taking over our livesBetween February 2008 and February 2009, users have nearly tripled daily time spent on Facebook. It's so quick and simple to just log on, Facebook is becoming part of people's every day lives. With Facebook no longer just for the college demographic- kids, professionals, stay at home moms and more, are all becoming members. Numbers have reached an impressive 175 million by the end of 2008. The graph below shows how long it took Facebook to reach 150 million users, compared to other technology over time. Click to enlarge Source: CNNMoney.com, February 17 2009Labels: Facebook, Internet Demographics, Internet Future, Internet Growth, Internet Usage 0 comments. Click here to post comments. The Online Generation Gap NarrowsSince 2005, online usage has been steadily growing for all age groups. Users in the age group 70-74 shockingly had the highest increase between 2005 to 2008, jumping from 26% to 45%. Not surprisingly, teens from ages 12-17 still lead as Internet users with 93% in 2008. According to eMarketer, among the teen Internet population, 19.6 million of them used the Internet at least once a month in 2007; where it is projected that by 2012 that number will reach 22.2 million. Source: eMarketer, February 3 2009 Labels: Internet Behavior, Internet Demographics, Internet Growth, Internet Usage 0 comments. Click here to post comments. How Important Is Search to Users?  Source: eMarketer, January 27 2009Labels: Internet Behavior, Internet Usage, Search Behavior 0 comments. Click here to post comments. Internet Users Spending Even More Time on WebChina still leads in internet leisure time online, however US is increasing Note: n=27,522 ages 18-55 Note: usage for any reason, including but not limited to non-work-relatedSource: eMarketer, January 16 2009 Labels: Internet Behavior, Internet Demographics, Internet Usage 0 comments. Click here to post comments. What's Competing for Internet Users' Attention?The answer: A lot. n= 2,000 ages 18+ ages 18+Source: eMarketer, December 22 2008 Labels: Internet Behavior, Internet Usage 0 comments. Click here to post comments. Social Networks and 40 Something Women *excludes e-mail Source: eMarketer, December 11 2009 Labels: E-commerce, Internet Demographics, Internet Statistics, Internet Usage 0 comments. Click here to post comments. How Will the Economic Downturn Affect Free Web Content Source: eMarketer, October 28 2008Labels: Internet Behavior, Internet Usage 0 comments. Click here to post comments. Mobile Content Still Gathering Steam Source: eMarketer, October 27 2008Labels: Internet Usage, Mobile Web 0 comments. Click here to post comments. College Students Lead the Way Online Source: eMarketer, September 18 2008Labels: Blogs, Internet Demographics, Internet Usage 0 comments. Click here to post comments. Affluent Spend the Most Time Online Source: eMarketer, September 16 2008Labels: Blogs, Internet Demographics, Internet Usage 0 comments. Click here to post comments. Expert Internet Users Prize It for Info Note: ages 16+, * important or very important, **1.5 years of online experience, ***10+ years of online experienceSource: eMarketer, September 15 2008 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. Savvy Mobile Ads Reach College Students Note: n= 1,409 ages 18-30 who own a mobile phone/PDA or smartphoneSource: eMarketer, September 9, 2008 Labels: Blogs, Internet Demographics, Internet Usage 0 comments. Click here to post comments. When Do You Check Your E-Mail? Note: n=4,000 ages 13+; numbers may not add up to 100% due to roundingSource: eMarketer, August 8 2008 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. Primetime TV Online Source: eMarketer, August 5, 2008 Labels: Blogs, Internet Usage 0 comments. Click here to post comments. Internet Usage Growth Following up on a previous post (One Out of Every Five Persons Uses the Internet), this chart illustrates the growth rate of the internet from 2000 to 2007, broken out into regions around the world, as well as the world average of 265.6% growth in seven years.Source: Internet World Stats, 2008 Labels: Internet Growth, Internet Penetration, Internet Usage 0 comments. Click here to post comments. One Out of Every Five Persons Uses the InternetInternet World Stats announced today statistics for 2007 year end that show that twenty percent (20.0 %) of the world population uses the Internet. This figure is based on the 1,319,872,109 estimated persons using the Internet as of December 31, 2007, and a total world population estimate of 6,606,971,659 on December 31, 2007.The 2007 fourth quarter figures confirm that global Internet growth since December of 2000 has been 265.6% , a very healthy growth for the [World Wide Web]. Internet growth in the 2000-2007 period has been higher in the less penetrated areas of the world (Middle East, Africa, Latin America and Asia) and lower in the more penetrated areas (Europe, Oceania / Australia, and North America). Regarding the Internet Penetration Rate (the percentage of the population that uses the Internet), penetration rate is very different in each geographic region of the world. North America continues to be the most penetrated area with 71.1% of the population using the Internet. Second comes Oceania (Australia) with 57.1%, third is Europe with 43.4%. The lowest Internet penetration is found in Africa at 4.7% for the year 2007. Labels: Internet Penetration, Internet Usage 0 comments. Click here to post comments. Internet User Demographics Source: eMarketer Report, 2008Labels: Broadband Penetration, Internet Demographics, Internet Usage 0 comments. Click here to post comments. Internet UsageAccording to a recent report by eMarketer, "About one-quarter of Americans have no Internet access, according to a wide-ranging report titled "Information Searches That Solve Problems: How People Use the Internet, Libraries and Government Agencies When They Need Help" by the Pew Internet & American Life Project and the Graduate School of Library and Information Science at the University of Illinois at Champaign-Urbana." Source: eMarketer Report, 2008 Labels: Broadband Penetration, Internet Statistics, Internet Usage 0 comments. Click here to post comments. |
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