... but the Internet still looks promising!
Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought... Zenith is now estimating a drop of 8.5% worldwide.
 Zenith now predicts total worldwide spending for 2009 will be $456.5 billion, down from nearly $500 billion last year.
 Although some markets may be declining, others are growing. The internet is one medium that is not seeing a decrease in ad spending this year... it is actually growing (rising to an estimated $56.8 billion worldwide!).
 As traditional media continues on this downward slope, digital media is only gaining speed. The internet has given brands an opportunity to connect with customers in a way traditional media couldn't.
Source: eMarketer, July 13, 2009Labels: Advertising Spending, Industry, Internet Future, Internet Growth, Media Buying
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Source: eMarketer, May 26, 2009Labels: Advertising Spending, Marketing Trends, Media Buying, Mobile Web
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Click on image to see what marketers are satisfied with when it comes to integrating traditional and digital media.
38% of marketers are allocating 11%-20% of their media budget to online media.
The chart below shows a breakout of challenges and barriers of integrating traditional and online media. Click image to enlarge.
 Source: eMarketer, April 29 2009Labels: Internet Statistics, Media Buying, Online Media
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Source: Datran Media, January 2008 Labels: Advertising Spending, Email Marketing, Internet Statistics, Media Buying, Online Media, Paid Search
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