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Mobile App Usage to Skyrocket in 2010A report from DM2PRO and Quattro Wireless predicts mobile app usage will soar for 2010, though spending on social apps will stagnate even though marketers have already developed applications.This year, the platform of choice is iPhone, although it came in second for 2009. Last year, Facebook was the top platform, with 78.9% of marketers using the social networking site for applications.  The primary reason marketers used a mobile or social application was engagement, though social sites were perceived better for engagement and other top goals including audience targeting, sharing, branding and reach.Approximately 45% of marketers developed mobile applications to increase mobile usage by a target audience.  Source: eMarketer; January 21, 2010 Labels: Applications, Mobile Web, Social Media 0 comments. Click here to post comments. Nielsen Releases its 2010 Media Industry Fact SheetNielsen recently released its 2010 Media Industry Fact Sheet containing a comprehensive overview of what and how people watch across a variety of media, including TV, mobile, online, radio, books and music. In 2010, we will see a continuation and acceleration of consumers connecting and watching more. Here is just a brief overlook at some of the statistics Nielsen released in its report:Television
Source: Nielsen Labels: Industry, Mobile Web, Social Media 0 comments. Click here to post comments. Social Media Use on Mobile Devices Provides Opportunity for MarketersOne of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage.There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to skyrocket by 2014 to approximately 760.1 million, almost half of the mobile Internet user population.  According to a July 2009 report, Facebook is the top social network website users access on mobile Internet, with a 6.1% reach. MySpace, YouTube and Twitter take the second, third and fourth spots, respectively. Though the mobile and social media channels are still emerging, causing premature estimates, the impressive numbers and promising user base open up developing opportunities for marketers. Some marketers have prepared to incorporate these channels into their marketing mix strategies, although programs are small and in experimental stages.Source: eMarketer; November 12, 2009 Labels: Mobile Web, Online Media, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Using Digital Health ServicesWould you use digital health care services if given the opportunity? In a CTIA – The Wireless Association and Harris Interactive poll, about two-thirds of Internet users would use mobile health services if available to the public, with 23% actually replacing in-person doctor visits with mobile health care.Respondents are most interested in mobile exams and consultations, followed by mobile wellness care, according to an index of what mobile healthcare options users would be willing to pursue. The poll indicates users are least interested in using mobile healthcare for infant monitoring. Respondents also indicated that people in remote locations or with chronic conditions would benefit most from a mobile healthcare system.  In another survey by Lightspeed Research, focused on patient-doctor communication, almost half of the respondents saw e-mail had an advantage in communicating with their primary care physician, mostly due to its ability to save time. Fifty-nine-percent of respondents saw e-mail as a way to avoid timely in-person doctor consultations, and 56% said e-mail would allow them to wait less time for an appointment. Other reasons why respondents preferred e-mail communication with doctors included avoidance of other ill patients in waiting rooms, the opportunity to save money and transportation costs and not miss work and less public embarrassment.  Source: eMarketer; November 9, 2009Labels: Internet Behavior, Mobile Web, New Technology 0 comments. Click here to post comments. US Mobile Advertising to Increase 388% by 2013Spending on advertising and marketing within mobile channels has historically lagged behind overall mobile phone usage and adoption rates. According to eMarketer, however, this trend is set to change over the next four years, with steady growth expected for this still developing industry.eMarketer predicts a 30% increase in marketing and advertising expenditure for 2009 with total expenditure rising to $416 million. A positive overall long-term outlook held by many marketing experts in the mobile industry places total advertising outlay at $1.56 billion by 2013, an increase of about 388% from 2008.  Broken down by format, eMarketer expects Search to experience the most growth, jumping from 18% advertising spending share in 2008 to 37% in 2013. Messaging, on the other hand, is predicted to lose its currently prominent share of expenditure, dropping to only 28% in 2013.  Source: eMarketer, September 23, 2009 Labels: Advertising Spending, Mobile Web 0 comments. Click here to post comments. TV, Internet, and Mobile Video Viewing On The RiseTV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between Q2 2008 and Q2 2009. While timeshifted TV also saw noticeable gains, standard TV viewing only saw a .9% growth, with a loss of viewers occurring between Q1 and Q2 2009.  Source: eMarketer, September 22, 2009 Labels: Mobile Web, New Media, Online Media, Online Video 0 comments. Click here to post comments. Mobile Phone Users Lack Enthusiasm for Paid Mobile TVOnly about 20.6% of US mobile phone and PDA owners are interested in watching live TV on their mobile phones, even though almost half of the respondents viewed their mobile device as a source of entertainment. Most individuals would decidedly not enjoy paying a monthly subscription fee to partake in such services. In addition, the majority of users find that advertisements on their phones are a nuisance, though 24.8% would be willing to deal with the annoyance in exchange for lower monthly costs. Currently, only 2.5% out of all mobile subscribers have signed up for a paid mobile video service. However in 2014, this percentage is expected to rise to 8.5%. While not a drastic change, and only a prediction at this point, it is significant, and should be noted by companies wishing to enter the mobile video industry.  Source: eMarketer, September 15, 2009 Labels: Mobile Web 0 comments. Click here to post comments. Differences in Adoption of Mobile ContentIn 2009, 32% of consumers ages 18 and older have accessed the Internet on their mobile phones. This was an 8% increase from 2007, and predictions are that the number of users will only rise.  It is interesting to note that the Internet was not the only aspect of mobile technologies with usage patterns divided by race. In general, Black and Hispanic users utilized every mobile activity at a higher percentage rate than White users.  Source: eMarketer, August 10, 2009 Labels: Mobile Web 0 comments. Click here to post comments. Resurge of the Mobile MarketDespite the growing popularity of mobile phones, worldwide sales of the devices were actually down in Q2 2009 compared to Q2 2008. In reality, this represents a positive trend compared to prior quarters, where sales had been on a steady decline. The graph below also depicts the same variance in mobile handset sales, while also displaying the relevant market share for some of the largest mobile phone vendors. In that respect, Nokia has continued to remain a dominant player in the mobile phone industry.  A somewhat separate yet related study shows worldwide shipments of GPS-enabled smartphones in 2009 are expected to increase from the year before by 34% to 77 million units. This surge in sales is probably the result of improved mapping applications such as Google Maps and Blackberry Maps that are now available on most smartphones.  Source: eMarketer, August 10, 2009 Labels: Mobile Web 0 comments. Click here to post comments. Internet Usage at WorkDo you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place.  What these statistics don't show though is what type of use is taking place. While the Internet has allowed individuals to collaborate and access information at increased speeds, it also gives us immediate access to our own personal pleasures.   New technological innovations have always come with their fair share of pros and cons. While the Internet has revolutionized the way we communicate, how it effects workplace performance is a source of debate depending on which perspective you take. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Demographics, Internet Usage, Mobile Web, New Technology 0 comments. Click here to post comments. Mobile Advertising on the RiseAccording to the below graph, US mobile advertising spending is predicted to jump to $3.3 billion in 2012. That's about a 414% increase in expenditure compared to 2008. It is interesting to note that certain industries utilize mobile advertising more than others. In particular, broadcasting and cable TV, movies and entertainment, and automobile manufacturers held the number one, two, and three spots respectively in overall share.  When it comes to monetization of these ads, industries such as downloads and real estate have 100% of their mobile ad inventory paid for. However, Home/family struggles the most, managing to reach a mere 43%.  As the number of mobile phone users continues to grow, companies would be wise to reconsider their overall marketing strategy and invest a significant portion of their budget in mobile advertising. Source: eMarketer, August 4, 2009 Labels: Advertising Spending, advertising tactics, Marketing Trends, Mobile Web 0 comments. Click here to post comments. How Do You Use Your Mobile Phone?I think most of us would agree that without our cell phones... we would be completely lost. What are they actually being used for however?The graph below states that over half of all mobile phone users in both the US and France use their phone to make a voice call at least once a day. Germany and the UK weren't far behind with 42% and 36% respectively.  On the other hand, the chart also shows that out of the four countries listed, the US and the UK mobile phone users were more likely to have never made a voice call on their phone, when compared to France and Germany.  In the UK specifically, mobile users are more likely to send a text over making a voice call, but what do users really want out of their phones? The chart below shows a list of features US mobile phone users would like to see on their phone with a satellite navigation system being top priority.  Based on this chart, it seems very clear that users are ready to take their mobile experience to the next level. All of the items involve adding the internet to a mobile phone and allowing a user to accomplish just a much on the road as they can sitting at their desk.As high-tech phones continue to grow in popularity, the demand for mobile marketing is only going to increase. Mobile advertising will soon have the potential to target users at the exact moment they need information... Source: eMarketer, July 20, 2009 Labels: Internet Future, Mobile Web, Web 2.0 0 comments. Click here to post comments. Mobile Texting Opportunities for Marketers (or Mobi Txt Opps)Fast young thumbs.One thing’s for sure—teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.    Source: eMarketer, June 1, 2009 Labels: advertising tactics, Internet Demographics, Mobile Web, Web 2.0 0 comments. Click here to post comments. Are iPhones Good for Advertising?  Source: eMarketer, May 26, 2009 Labels: Advertising Spending, Marketing Trends, Media Buying, Mobile Web 0 comments. Click here to post comments. Bare NecessitiesConsumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending. Source: AdvertisingAge, April 6 2009 Labels: Internet Behavior, Internet Demographics, Internet Future, Internet Statistics, Internet Usage, Mobile Web 0 comments. Click here to post comments. State-by-State Mobile Use DataIn 2007, 15% of U.S. households had only wireless phones in their homes. Surprisingly, the Midwest had the highest percent of wireless-only households, with one the lowest percents in California. It is interesting to see how neighboring states vary in mobile usage. Source: eMarketer, March 26 2009Labels: Internet Demographics, Mobile Web 0 comments. Click here to post comments. Global Faces and Networked PlacesClick on images to enlarge               Source: Nielsen Online, March 6 2009Labels: Internet Demographics, Mobile Web, Social Networking 0 comments. Click here to post comments. |
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