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Digital Point-of-Sale Media Influences Consumers

A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on consumers' purchasing decisions, according to an eMarketer report.


CPG brands use digital point-of-sale media such as in-store video to promote product benefits, qualities and health messages. The technology also allows CPG marketers to monitor data in real-time to track sales, analyze ROI and tweak messaging. Marketers hope to better connect with consumers and turn them into loyal brand users.

Source: eMarketer; December 8, 2009

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posted by Lauren @ Tuesday, December 8, 2009 - 8:41 AM
 

TV, Internet, and Mobile Video Viewing On The Rise

TV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between Q2 2008 and Q2 2009. While timeshifted TV also saw noticeable gains, standard TV viewing only saw a .9% growth, with a loss of viewers occurring between Q1 and Q2 2009.

Most channels experienced a fluctuation in average viewing time over the last year. Viewing time for users of in home TV increased slightly overall by 2 hours after a loss of 12 hours from Q1 to Q2 2009. This significant drop is most likely due to seasonal viewing patterns and the cyclical nature of TV programming. Timeshifted TV more or less followed the same trend, as would be expected.

Viewing of video on the Internet was one category that experienced steady growth from 2008 t0 2009, with average viewing time increasing an hour to 3 hours and 15 minutes.

Source: eMarketer, September 22, 2009

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posted by Matt Sidman @ Tuesday, September 22, 2009 - 7:17 AM
 

Anatomy of a Blogger

According to the BIGresearch Simultaneous Media Survey, the typical blogger is:
  • Male (53.7%)
  • Average age of 37
  • Slightly lower than average income ($55,819 vs. $56,811)
  • Better than average education (14.3 years of education vs. 14.2)
  • Ethnically:
  • Using more forms of new media than the average person
All data is based on the 26% of all adults who say they regularly or occasionally blog.

Source: BIGresearch, Center for Media Research

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posted by Harry Gold @ Wednesday, April 23, 2008 - 9:30 AM
 

New Media An Important Place To Be Seen

While many traditional media are seeing up to double digit losses over the past year, new media is rapidly growing and becoming influential on consumers. Consider the below study by BIGresearch Simultaneous Media, on purchase influence for electronics, a hot market of high-involvement purchases.


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posted by Harry Gold @ Wednesday, March 12, 2008 - 9:04 AM

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