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Boomers Ready for Digital ConvergenceAccording to a report, “Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online population and one-third of Web traffic on an average day.The number of boomers who are actually using the Internet is increasing. For example, 77% of boomers surveyed in September 2009 recalled using the Internet at some point in their lives, compared to 71% in November 2008.  Lisa E. Phillips, a senior analyst for eMarketer, notes how baby boomers eagerly adopted new technologies of their generation and are now carrying that adaptability to this current day. Fifty-nine percent of boomers are willing to connect their TVs to a PC, compared to only 40% in 2006. Source: eMarketer; January 20, 2010Labels: Internet Behavior, Internet Usage, New Technology 0 comments. Click here to post comments. Mothers Use Tech Tools to Stay Connected to FamiliesMoms turn to technology to keep their families closely linked, according to a study from BabyCenter.Four in 10 moms were most interested in technology that could help them be a better mother and were more likely than their Generation X counterparts to turn to technology. Thirty-three percent of Millennial moms believe that technology has already helped them become a better mother.  Moms have claimed that technology has helped them coordinate family schedules, view family pictures and research daycare options for their children. Sixty-nine percent of moms have coordinated family schedules and activities on a PDA/Smartphone device. Source: eMarketer; January 19, 2010 Labels: New Technology, Search Behavior 0 comments. Click here to post comments. Android Users vs. Apple UsersA study by comScore and Compete demonstrates similar usage patterns between Android smartphone users and Apple iPhone users.The percentage gap between both smartphone brands among users who consume mobile media is small, with 94% of Apple users and 92% of Android users engaging in mobile media. On the other hand, only 63% of Android users checked e-mail on their device, while 87% of Apple users used their phones for e-mail. This represents the largest percentage gap between Android and Apple users.  Smartphone applications have played a pivotal role in the success of Apple iPhones as well as the Android device. Fifty-two percent of Apple users and 44% of Android users spend most of their time using phone applications versus a web browser. Source: eMarketer; December 28, 2009 Labels: New Technology 0 comments. Click here to post comments. Digital Point-of-Sale Media Influences ConsumersA number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on consumers' purchasing decisions, according to an eMarketer report. CPG brands use digital point-of-sale media such as in-store video to promote product benefits, qualities and health messages. The technology also allows CPG marketers to monitor data in real-time to track sales, analyze ROI and tweak messaging. Marketers hope to better connect with consumers and turn them into loyal brand users. Source: eMarketer; December 8, 2009 Labels: New Media, New Technology, ROI 0 comments. Click here to post comments. Using Digital Health ServicesWould you use digital health care services if given the opportunity? In a CTIA – The Wireless Association and Harris Interactive poll, about two-thirds of Internet users would use mobile health services if available to the public, with 23% actually replacing in-person doctor visits with mobile health care.Respondents are most interested in mobile exams and consultations, followed by mobile wellness care, according to an index of what mobile healthcare options users would be willing to pursue. The poll indicates users are least interested in using mobile healthcare for infant monitoring. Respondents also indicated that people in remote locations or with chronic conditions would benefit most from a mobile healthcare system.  In another survey by Lightspeed Research, focused on patient-doctor communication, almost half of the respondents saw e-mail had an advantage in communicating with their primary care physician, mostly due to its ability to save time. Fifty-nine-percent of respondents saw e-mail as a way to avoid timely in-person doctor consultations, and 56% said e-mail would allow them to wait less time for an appointment. Other reasons why respondents preferred e-mail communication with doctors included avoidance of other ill patients in waiting rooms, the opportunity to save money and transportation costs and not miss work and less public embarrassment.  Source: eMarketer; November 9, 2009Labels: Internet Behavior, Mobile Web, New Technology 0 comments. Click here to post comments. 10 Levels of Intimacy in Today's CommunicationHow we communicate has recently been transformed by Web 2.0 and Social Media. Today, our lives are more connected on a global scale than ever… it truly has become a world economy.However, it is interesting to see how this technology, though making it significantly easier to interact with our peers, has also altered how intimate our interactions are with each other. The graphic below is a neat representation of the present most popular forms of communication. It ranges from 10 as the most intimate to 1 as the least intimate. Communication in the most intimate range involves visual or auditory interaction, whereas the least intimate forms lack this. The ranking in this graphic is definitely a matter of opinion and subjective in nature. Would you categorize these 10 levels in a different way?  Labels: Industry, Internet Statistics, Internet Usage, Marketing Trends, New Technology, Social Media, Social Networking 0 comments. Click here to post comments. Internet Usage at WorkDo you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place.  What these statistics don't show though is what type of use is taking place. While the Internet has allowed individuals to collaborate and access information at increased speeds, it also gives us immediate access to our own personal pleasures.   New technological innovations have always come with their fair share of pros and cons. While the Internet has revolutionized the way we communicate, how it effects workplace performance is a source of debate depending on which perspective you take. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Demographics, Internet Usage, Mobile Web, New Technology 0 comments. Click here to post comments. Web 2.0According to a Scene7 study of companies that sell products or services online, "half of online businesses plan to add 'Web 2.0' online capabilities to their sites within the next six months, and over 93% intend to do so within the year." The strongest growth is expected to be seen in:
Source: Scene7 Web 2.0 Experiences 2008 and Beyond Survey, 2008 Labels: E-commerce, Internet Future, Internet Statistics, New Technology, Web 2.0 0 comments. Click here to post comments. |
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