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US Online Ad Spending Set to Drop for 2009For the first time since 2002, online advertising spending in the US is set to drop by 4.6%, with marketers spending $22.4 billion in 2009, compared to $23.4 billion in 2008. However, due to a recovering economy and changes in how marketers and public use media, online ad spending is expected to grow 5.5% to $23.6 billion in 2010. Each component of online ad spending reacts differently to these changes. For instance, classified ad spending is supposed to decline 30.2% in 2009, while video ad spending will grow between 34% to 45% each year between 2009 and 2014. The high growth rate in video ad spending is most likely due to videos becoming a main form of digital brand advertising.  Unfortunately, total media advertising spending will decline by 14.6% in 2009, with an estimated spending of $163 billion - the lowest total since 1999 - according to a report by eMarketer. Source: eMarketer; December 11, 2009Labels: Advertising Spending, Online Media 0 comments. Click here to post comments. Social Media Use on Mobile Devices Provides Opportunity for MarketersOne of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage.There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to skyrocket by 2014 to approximately 760.1 million, almost half of the mobile Internet user population.  According to a July 2009 report, Facebook is the top social network website users access on mobile Internet, with a 6.1% reach. MySpace, YouTube and Twitter take the second, third and fourth spots, respectively. Though the mobile and social media channels are still emerging, causing premature estimates, the impressive numbers and promising user base open up developing opportunities for marketers. Some marketers have prepared to incorporate these channels into their marketing mix strategies, although programs are small and in experimental stages.Source: eMarketer; November 12, 2009 Labels: Mobile Web, Online Media, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. TV, Internet, and Mobile Video Viewing On The RiseTV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between Q2 2008 and Q2 2009. While timeshifted TV also saw noticeable gains, standard TV viewing only saw a .9% growth, with a loss of viewers occurring between Q1 and Q2 2009.  Source: eMarketer, September 22, 2009 Labels: Mobile Web, New Media, Online Media, Online Video 0 comments. Click here to post comments. Advertisers Hesitant to Sponser User-Generated VideosGiven the popularity of online video services such as YouTube and Google Videos, one could make the assumption that these services also produce the greatest advertising revenue. The graph below counters this point, revealing that in reality broadcaster networks possess the largest revenue share. By 2013, US ad-supported online TV revenues are predicted to jump from $448 million in 2008 to $1.45 billion, a total increase of about 224%.  The overall spending in online video advertising is also projected to grow significantly, and by 2013 reach as high as $4.09 billion.  The amount of revenue that TV companies receive in ad revenue is still small in comparison to the funds they pull in through traditional advertising. However, some analysts predict this gap to close in the next few years. Source: eMarketer, August 5, 2009 Labels: Advertising Spending, advertising tactics, Industry, Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. Marketers Need Metrics to IntegrateTraditional and Digital MediaClick on image to see what marketers are satisfied with when it comes to integrating traditional and digital media. 38% of marketers are allocating 11%-20% of their media budget to online media.  The chart below shows a breakout of challenges and barriers of integrating traditional and online media. Click image to enlarge.  Source: eMarketer, April 29 2009Labels: Internet Statistics, Media Buying, Online Media 0 comments. Click here to post comments. And the Most Influential Media Is...In five major markets, TV still dominates Note: n=8,824; respondents were asked for their top three Note: includes broadcast networks, cable, spot, syndication and local TV advertisingSource: eMarketer, January 21 2009 Labels: Marketing Trends, Online Media, Online Video 0 comments. Click here to post comments. Most Common Types of Targeted AdvertisingAccording to a May 2008 study of US Marketers by Compete, most advertisers turn to online advertising to reach specific, targeted customer segments. Second to online media for this tactic is search engine marketing. The study also found that only 39% of survey respondents currently think that segment-driven marketing is very important in their organization, but 84% believe that it will be more important three years from now.Source: eMarketer Report, 2008 Labels: Online Media, Search Engine Marketing 0 comments. Click here to post comments. Recession-Proof Interactive Marketing Labels: Online Media, Social Media 0 comments. Click here to post comments. Internet Advertising Revenue Tops $21BUS Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.The breakdown of each Internet advertising format was as follows:  Most impressive is the Internet advertising revenues in 2007 reaching $5.9 billion, an all-time high for a single quarter and a 24% increase over the same period in 2006. Internet advertising revenues have now been experiencing strong growth for four consecutive years (13 consecutive quarters). 
  Source: Marketing Charts, "2007 Internet Advertising Revenue Report," IAB and PwC. Labels: Advertising Spending, Industry, Online Media 0 comments. Click here to post comments. Search, Display, or Both? Source: Atlas, 2008Labels: Online Media, Search Engine Marketing 0 comments. Click here to post comments. New Media An Important Place To Be SeenWhile many traditional media are seeing up to double digit losses over the past year, new media is rapidly growing and becoming influential on consumers. Consider the below study by BIGresearch Simultaneous Media, on purchase influence for electronics, a hot market of high-involvement purchases. Labels: E-commerce, New Media, Online Media 0 comments. Click here to post comments. Video Sharing Sites a Hot Topic Entering 2008According to last week's article in AdWeek, "Study: Traffic to Video Sites Doubles," daily traffic to YouTube and other video sharing web sites has nearly doubled in the past year. Factors attributing to this increase include:
 While the overall traffic number to video sharing sites is up from 33% to a staggering 48%, other audiences are responding extremely well to the newly-popularized online content. The number of teens visiting video sharing sites has gone up by 160%, while the number of women has increased by 120%. Also, discounting older and younger adults, the number of adults aged 30-49 who visit video sharing site increased by 100% in the past year.This is great news for skeptics about social media, as is the growing presence of Google Universal Search, which includes click-to-play videos on its first page of natural search content, as well as maps, images, etc. Online video will certainly be one of the hottest topics in online media for 2008. Source: AdWeek, January 2008 Labels: Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. Strongest Media Buys Labels: Advertising Spending, Email Marketing, Internet Statistics, Media Buying, Online Media, Paid Search 0 comments. Click here to post comments. US Podcast Advertising Spending Source: eMarketer Report, 2008 Labels: Advertising Spending, Internet Growth, Online Media, Podcast 0 comments. Click here to post comments. US Podcast Audience
According to eMarketer, the growth of the podcast-user base is being driven by:
Source: eMarketer Report, 2008 Labels: Internet Future, Internet Growth, Online Media, Podcast 0 comments. Click here to post comments. |
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