Overdrive Services

Stopping the Presses?

Newspaper sales are taking a dive because readers just aren't interested in waiting to get the news, when they can simply go online and get up to the minute reports. National newspaper revenues have plummeted between 2004 and 2008 -10.7 percent.

As for Canada, newspapers are doing slightly better than the U.S- but not by much. Only 5% of Canadian marketers planned to increase newspaper budgets, while 32% decided to spend less this year. The rest of these markets have decided to stay idle and hold off making changes at this point. Click on image to enlarge.

Source: eMarketer, April 13, 2009

Labels: Advertising Spending, Online Newspapers

0 comments. Click here to post comments.

posted by Harry Gold @ Monday, April 13, 2009 - 1:17 PM

Google and Newsprint Ads

Note: Includes classifieds, national, online and retail; (1) Newspaper Association of America

Source: eMarketer, January 28 2009

Labels: Google, Online Newspapers

0 comments. Click here to post comments.

posted by Harry Gold @ Wednesday, January 28, 2009 - 10:29 AM

The Internet as News Central

Only TV is a more popular source.

Internet is now the biggest news source except TV- which is currently the top source for national and international news (70%)

Source: eMarketer, January 13 2009

Labels: Internet Statistics, Online Newspapers

0 comments. Click here to post comments.

posted by Harry Gold @ Tuesday, January 13, 2009 - 10:22 AM

Customer Interaction Channels

Source: B2B Special Issue 2008

Labels: Business-to-Business, Online Newspapers

0 comments. Click here to post comments.

posted by Harry Gold @ Tuesday, September 30, 2008 - 11:37 AM

Newspapers Moving Online

Increasing shift of newspaper readership from print to online

A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:

Heading into the holiday season, newspaper websites experienced a record in October 2007. More than 63.2 million people visited newspaper websites that month, more than any month on record - and an 8% increase from the same period a year ago
For the year's fourth quarter, 39% of all active Web users visited newspaper websites, with visits averaging 44 minutes per month
In the fourth quarter, users generated more than three billion page impressions on average, a 7.3% increase over the same period a year ago

Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year.

Labels: Advertising Spending, Industry, Internet Future, Online Newspapers

0 comments. Click here to post comments.

posted by Harry Gold @ Friday, February 8, 2008 - 10:42 AM