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Highlights from Comscore Digital Year in ReviewComScore recently released it's Digital Year in Review. Here are some interesting and applicable statistics:
Labels: E-commerce, Facebook, Online Video, Smartphones, Twitter 0 comments. Click here to post comments. Time Spent Viewing Online Video Increases 13% in 2009According to a recent report from Neilsen, the amount of time spent viewing online video has increased by 13% percent since December 2009. The number of unique viewers of online video has also increase a considerable amount in the same time frame: 10.3%. Since more people are spending time watching video online, it is worthwhile to note what the top brands are currently for online video streaming. Ranked by total streams as well as unique viewers, the top brands are YouTube, Hulu, and Yahoo. They are followed by Turner Sports and Entertainment, MSN/WindowsLive/Bing and Fox Interactive Media. Source: Nielsonwire, January 12, 2010 Labels: Online Video 0 comments. Click here to post comments. TV, Internet, and Mobile Video Viewing On The RiseTV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between Q2 2008 and Q2 2009. While timeshifted TV also saw noticeable gains, standard TV viewing only saw a .9% growth, with a loss of viewers occurring between Q1 and Q2 2009.  Source: eMarketer, September 22, 2009 Labels: Mobile Web, New Media, Online Media, Online Video 0 comments. Click here to post comments. Advertisers Hesitant to Sponser User-Generated VideosGiven the popularity of online video services such as YouTube and Google Videos, one could make the assumption that these services also produce the greatest advertising revenue. The graph below counters this point, revealing that in reality broadcaster networks possess the largest revenue share. By 2013, US ad-supported online TV revenues are predicted to jump from $448 million in 2008 to $1.45 billion, a total increase of about 224%.  The overall spending in online video advertising is also projected to grow significantly, and by 2013 reach as high as $4.09 billion.  The amount of revenue that TV companies receive in ad revenue is still small in comparison to the funds they pull in through traditional advertising. However, some analysts predict this gap to close in the next few years. Source: eMarketer, August 5, 2009 Labels: Advertising Spending, advertising tactics, Industry, Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. How People Share Online VideoIn a world of continuous technological change, the concept of “new” can get old.  That scale of usage would mean online video in the US is now as big as network TV.   The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites. Source: eMarketer, May 28, 2009 Labels: Online Video, Social Networking, Web 2.0, YouTube 0 comments. Click here to post comments. Hulu Shakes Up the Online Video SceneAdvertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers.
Labels: Internet Growth, Internet Statistics, Online Video 0 comments. Click here to post comments. Eyeballs Are Great, but Revenues Would Be BetterUnsurprisingly, topping the list of video properties are Google sites, which owns YouTube with over 100 million viewers in December 2008. Despite this large statistic, revenue does not equate- short video clips and "untrusted content" videos do not bring in the revenue where as a longer-form trusted video would. Nonetheless, advertising spending will continue to grow throughout 2013 with a projected $4,600 million spend on online video advertising.  Source: eMarketer, February 12 2009Labels: Advertising Spending, Online Video 0 comments. Click here to post comments. And the Most Influential Media Is...In five major markets, TV still dominates Note: n=8,824; respondents were asked for their top three Note: includes broadcast networks, cable, spot, syndication and local TV advertisingSource: eMarketer, January 21 2009 Labels: Marketing Trends, Online Media, Online Video 0 comments. Click here to post comments. Inventory: Moving Products OnlineIncreasing spending to reach viewers  Source: eMarketer, January 9 2009Labels: Advertising Spending, advertising tactics, Email Marketing, Online Video, Social Media 0 comments. Click here to post comments. Where Do Online Viewers Go for Video?  Source: eMarketer, November 24 2008Labels: Internet Statistics, Online Video, Social Media, Yahoo, YouTube 0 comments. Click here to post comments. Young Online Males Choose Web over TV Source: eMarketer, October 7 2008 Labels: Internet Demographics, Online Video 0 comments. Click here to post comments. Online Video Growth Chart Source: eMarketer, October 3 2008 Labels: Internet Growth, Online Video 0 comments. Click here to post comments. Online Video Ad Outlook Optimistic  Source: eMarketer, September 8, 2008Labels: Blogs, Internet Future, Online Video 0 comments. Click here to post comments. Where to Find Video Consumers with Household Incomes $100,000+ Online Labels: Online Video, Social Media 0 comments. Click here to post comments. Expected Growth in User-Generated VideoAccording to Screen Digest, streams of user-generated video are expected to increase by 25% in the next four years. The ad revenues from these videos are expected to increase over 85%. Source: eMarketer Report, 2008Labels: Online Video, Social Media, Web 2.0 0 comments. Click here to post comments. International Online Video WatchingAccording to a recent eMarketer report, some elements of social media are experiencing rapid growth in other countries, especially online video in Western Europe.A JupiterResearch study showed that the percentage of UK Internet users watching online video jumped from 8% in 2006 to almost 30% in 2007.  Even more interestingly, a survey by Isobar found that while 90% of the French online audience ages 15 to 49 had seen at least one video ad in May of 2007, about 55% of these people went on to visit the Web site of the brand that was being advertised. About 33% searched online for information about the advertised product, and over 22% requested more information. A whopping 20% of these online video viewers then actually went on to buy the product!  Source: eMarketer Report, April 2008.Labels: Online Video, Social Media 0 comments. Click here to post comments. US Online Video Viewers As a Percent of Internet Users and Total PopulationGrowth and projected future growth of US online video viewers Source: eMarketer Report, 2008 Labels: Online Video, Social Media, YouTube 0 comments. Click here to post comments. U.S. Online Video Advertising Spending, 2006-2011 (% of total ad spending) Source: B to B magazine Labels: Advertising Spending, Online Video 0 comments. Click here to post comments. Top Video Stream BrandsAccording to the Nielsen Online VideoCensus, the top 10 video stream brands for February 2008 were: Labels: Online Video, Social Media 0 comments. Click here to post comments. Top U.S. Online Video Properties-749450.gif) Labels: Google, Online Video, YouTube 0 comments. Click here to post comments. Video Sharing Sites a Hot Topic Entering 2008According to last week's article in AdWeek, "Study: Traffic to Video Sites Doubles," daily traffic to YouTube and other video sharing web sites has nearly doubled in the past year. Factors attributing to this increase include:
 While the overall traffic number to video sharing sites is up from 33% to a staggering 48%, other audiences are responding extremely well to the newly-popularized online content. The number of teens visiting video sharing sites has gone up by 160%, while the number of women has increased by 120%. Also, discounting older and younger adults, the number of adults aged 30-49 who visit video sharing site increased by 100% in the past year.This is great news for skeptics about social media, as is the growing presence of Google Universal Search, which includes click-to-play videos on its first page of natural search content, as well as maps, images, etc. Online video will certainly be one of the hottest topics in online media for 2008. Source: AdWeek, January 2008 Labels: Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. What Media Resources Are Americans Turning to for 2008 Political Candidate Information?eMarketer recently reported some interesting news about the 2008 Presidential Campaign. While most Americans still turn to traditional resources such as TV, radio, newspapers, etc. for their information, a growing number of people are turning to the internet, including news video online, online debates and video blogging. The most interesting tidbit of this chart is that the demographic turning to the internet the most seems to be the 65+ age range, which contradicts most internet growth demographic statistics. This demographic turns to online debates more than any other, and also represents a large portion of the news video online viewers. In the wake of this information, eMarketer explained, "Although 2008 isn't predicted to be a breakout year for online political ad spending, political information sites look to be a hot draw. Marketers and advertisers considering placements on such sites may want to start looking at their target consumers' political leanings." Source: eMarketer Report, 2008 Labels: Internet Demographics, Online Video, Social Media 0 comments. Click here to post comments. |
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