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Search Marketing Spending and TrendsAccording to eMarketer, $13.5 billion was spent on search engine marketing in 2008 alone. The majority of this spending was on paid search (88%) and engine optimization (11%). Click on image below to see full statistics. The paid search/SEO ratio will be changing in the next four years, with search engine optimization flourishing.  Source: eMarketer, March 30 2009Labels: Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. Influences of Click Behavior Labels: Internet Behavior, Paid Search, Search Engine Marketing 0 comments. Click here to post comments. Paid Search Spending Pops Source: eMarketer, October 21 2008Labels: Marketing Trends, Paid Search 0 comments. Click here to post comments. Average Search CPC By Category Source: DMNews, September 22 2008Labels: Paid Search 0 comments. Click here to post comments. Interactive Media Share of Ad Spend Growing WorldwideAccording to a study by WPP's Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media's share of ad spend continues to decline, making interactive media one of the only, and certainly the major, source of growth in overall advertising spending. The report also found that nearly 45% of 2007 interactive ad spending was display, which is expected to slightly decrease in favor of paid search advertising, which accounted for 38% in 2007.Source: MarketingCharts Labels: Advertising Spending, Internet Growth, Paid Search 0 comments. Click here to post comments. Keyword Search and Beyond?According to the slide (pictured below) by Nova Spivack, CEO and founder of semantic Web startup Radar Networks, keyword search is diminishing in favor of new Web search functions, including social search, tagging and semantic search, among others. It remains to be seen whether this bell curve depicted by Spivack will become a reality for keyword search, or whether users will remain loyal to this tried and true searching method. Spivack says the bottom line is this: "Keyword search engines return haystacks, but what we really are looking for are the needles. The problem with keyword search such as Google’s approach is that only highly cited pages make it into the top results. You get a huge pile of results, but the page you want—the “needle” you are looking for—may not be highly cited by other pages and so it does not appear on the first page. This is because keyword search engines don’t understand your question, they just find pages that match the words in your question." Only time will tell what eventually prevails. Labels: Paid Search, Search Engine Marketing 0 comments. Click here to post comments. Online Marketing Tactics Used by Companies Worldwide *Note: Respondents are marketing executives. *Blogs, online games, social networks, virtual worlds, widgets and wikis.Source: B to B magazine Labels: Industry, Paid Search, Podcast 0 comments. Click here to post comments. Best* Performing Online Advertising Tactics According to U.S. Online Marketers Note: *Great ROI, outperforms other tactics;**ad:tech attendeesSource: eMarketer Labels: Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. More Reasons to Integrate Offline with Online AdvertisingWant to influence more consumers?According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet.” Among those influenced by sponsored links, consumers say that offline/traditional media usually influences their online searches, with magazines being the greatest influencer:  This further proves how valuable it is to sync up an offline campaign with an online campaign – with sponsored links, PPC campaigns, display advertising, etc. Labels: Integration, Paid Search 0 comments. Click here to post comments. Strongest Media Buys Labels: Advertising Spending, Email Marketing, Internet Statistics, Media Buying, Online Media, Paid Search 0 comments. Click here to post comments. Search Growth in 2007In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, "More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market."
Source: MediaPost Research Brief, February 6, 2008 Labels: Google, Internet Growth, Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. Average Search CPC Data by Category A look at the average cost-per-click in search by vertical in the U.S. for December 2007 and January 2008. Source: Efficient Frontier Labels: Paid Search 0 comments. Click here to post comments. |
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