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Worldwide Podcast Listeners

According to eMarketer, the number of Internet users who download podcasts is on the rise worldwide, with a worldwide average of 48.8% in 2008, an increase of 27%!

In the U.S., 29.5% of Internet users download podcasts in 2008, up 15.2% from last year.

Source: eMarketer

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posted by Harry Gold @ Friday, April 25, 2008 - 6:24 AM
 

Online Marketing Tactics Used by Companies Worldwide

*Note: Respondents are marketing executives. *Blogs, online games, social networks, virtual worlds, widgets and wikis.
Source: B to B magazine

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posted by Harry Gold @ Tuesday, April 8, 2008 - 10:31 AM
 

US Podcast Advertising Spending


Source: eMarketer Report, 2008

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posted by Harry Gold @ Monday, February 4, 2008 - 4:00 PM
 

US Podcast Audience

According to eMarketer, the growth of the podcast-user base is being driven by:

  • Greater ease of consumption for podcast content
  • Growing awareness of podcasting
  • Terrestrial radio’s use and promotion of podcasting
  • Increased penetration of portable players
  • The evolution of smart phones and proliferation of affordable mobile data plans (although the majority of podcasting is currently still being done by PC)

Source: eMarketer Report, 2008

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posted by Harry Gold @ - 12:01 PM

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