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Online Retailers Get Ready for Consumer Spending

Despite a long road ahead to recovery from the recession, online retailers are about to invest in advanced e-commerce applications to ensure consumers receive a superior online shopping experience.

According to Internet Retailer and Vovici Corp., seven out of 10 online merchants plan to spend more on e-commerce applications and services this year. At least 38.5% of all respondents to the survey seek to add or replace applications in areas of content management. Additionally, 37% who responded to the survey plan to improve or add customer review and rating applications or develop more personalized online shopping experiences for consumers. Other applications online retailers want to add or replace include site searches, live chats and order management.

In reference to advanced models, social marketing is a high priority for online retailers, with 49.5% of respondents planning to develop social media applications for consumers.

It is important that online retailers keep up with changing technology in order to ensure consumers are satisfied with their shopping experience. Any difficulties consumers face in shopping online may result in lost business for retailers.

Source: eMarketer; November 13, 2009

Labels: E-commerce, Retail

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posted by Lauren @ Friday, November 13, 2009 - 6:43 AM

How Do Consumers Select Online Retail Sites?

According to Nielsen, 60% of consumers say they like to stick with familiar sites, and they mostly purchase from the same site. 30-35% choose shopping sites based on general web surfing, search engines, or special offers.

60% of consumers say they like to stick with familiar sites
“This shows the importance of capturing the tens of millions of new online shoppers as they make their first purchases on the internet. If shopping sites can capture them early, and create a positive shopping experience, they will likely capture their loyalty and their money,” said Bruce Paul, VP, Customized Research, Nielsen US.