What Can First Page Search Results Get You?

Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search results. 95.8% of natural search visits from Google were referred by a result on the first page. This percentage decreases slightly for Yahoo and Bing. This is reason enough to make it a proirity to get on to the first page of natural search results and reap the benefits of search engine optimization.



Source: eMarketer, February 18, 2010

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posted by Tenley Wilson @ Thursday, February 18, 2010 - 9:18 AM
 

What is your marketing priority for 2010?

According to a recent study published by Unisfair, marketer's top priorities for 2010 include new customer acquisition and customer retention and engagement. Thought leadership was also seen by many as an important factor to focus on for the next year. Creating a community for consumers was at the bottom of most marketer's to-do lists, with only 31% believing this to be a crucial focal-point.


It comes as no surprise that social media was by far the most popular marketing medium that US marketer's plan to focus on in the coming year. About half of the respondents plan to increase their marketing tactics in regards to SEO, E-mail campaigns, and virtual events. Conferences were less likely to be focused on, either because there are no pertinent issues to be addressed, or most marketer's view conferences as lacking in value.

26% of respondents saw LinkedIn as the top social networking tool proven to add marketing value. The fact that this service has touted itself as a professional network might help to contribute to this perception. 23% of US marketers believed Facebook, the most widely used social network, to be a good marketing platform as well. The micro-blogging service Twitter came in 3rd with only 17% believing it could add value to their marketing campaigns.


Source: eMarketer, September 21, 2009

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posted by Matt Sidman @ Monday, September 21, 2009 - 8:00 AM
 

Search Marketing Spending and Trends

According to eMarketer, $13.5 billion was spent on search engine marketing in 2008 alone. The majority of this spending was on paid search (88%) and engine optimization (11%). Click on image below to see full statistics.
The paid search/SEO ratio will be changing in the next four years, with search engine optimization flourishing.

Source: eMarketer, March 30 2009

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posted by Harry Gold @ Monday, March 30, 2009 - 7:25 AM
 

Best* Performing Online Advertising Tactics According to U.S. Online Marketers

Note: *Great ROI, outperforms other tactics;**ad:tech attendees
Source: eMarketer

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posted by Harry Gold @ Tuesday, April 8, 2008 - 10:06 AM
 

Top Marketing Trends and Concepts of 2008

According to the first annual survey of Marketing Executives Networking Group, a nearly 1,700-member organization of marketers at a VP-level or higher, the top marketing trends in 2008 are as follows:

According to Anderson Analytics, "the survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity."

The topic that came out on top from the survey, Marketing Basics, includes concepts such as customer satisfaction, retention and segmentation; brand loyalty; and ROI.

Search Engine Optimization came out as the second most important topic, with 42% of marketers in all fields rating it "Very Important" for the upcoming year.

Source: Anderson Analytics, 2007

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Search Growth in 2007

In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, "More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market."

More than 113 billion core searches were conducted in the U.S. during all of 2007

Source: MediaPost Research Brief, February 6, 2008

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