Best* Performing Online Advertising Tactics According to U.S. Online Marketers

Note: *Great ROI, outperforms other tactics;**ad:tech attendees
Source: eMarketer

Labels: Paid Search, Search Engine Marketing, SEO

posted by Harry Gold @ Tuesday, April 8, 2008 - 10:06 AM

Top Marketing Trends and Concepts of 2008

According to the first annual survey of Marketing Executives Networking Group, a nearly 1,700-member organization of marketers at a VP-level or higher, the top marketing trends in 2008 are as follows:

According to Anderson Analytics, "the survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity."

The topic that came out on top from the survey, Marketing Basics, includes concepts such as customer satisfaction, retention and segmentation; brand loyalty; and ROI.

Search Engine Optimization came out as the second most important topic, with 42% of marketers in all fields rating it "Very Important" for the upcoming year.

Source: Anderson Analytics, 2007

Labels: Marketing Trends, Search Engine Marketing, SEO

posted by Harry Gold @ Monday, February 11, 2008 - 9:01 AM

Search Growth in 2007

In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, "More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market."