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What Can First Page Search Results Get You?Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search results. 95.8% of natural search visits from Google were referred by a result on the first page. This percentage decreases slightly for Yahoo and Bing. This is reason enough to make it a proirity to get on to the first page of natural search results and reap the benefits of search engine optimization.
Source: eMarketer, February 18, 2010 Labels: Bing, Google, Search Engine Marketing, SEO, Yahoo 0 comments. Click here to post comments. What is your marketing priority for 2010?According to a recent study published by Unisfair, marketer's top priorities for 2010 include new customer acquisition and customer retention and engagement. Thought leadership was also seen by many as an important factor to focus on for the next year. Creating a community for consumers was at the bottom of most marketer's to-do lists, with only 31% believing this to be a crucial focal-point.   Source: eMarketer, September 21, 2009 Labels: Email Marketing, Facebook, Marketing Trends, SEO, Social Media, Social Networking 0 comments. Click here to post comments. Search Marketing Spending and TrendsAccording to eMarketer, $13.5 billion was spent on search engine marketing in 2008 alone. The majority of this spending was on paid search (88%) and engine optimization (11%). Click on image below to see full statistics. The paid search/SEO ratio will be changing in the next four years, with search engine optimization flourishing.  Source: eMarketer, March 30 2009Labels: Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. Best* Performing Online Advertising Tactics According to U.S. Online Marketers Note: *Great ROI, outperforms other tactics;**ad:tech attendeesSource: eMarketer Labels: Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. Top Marketing Trends and Concepts of 2008According to the first annual survey of Marketing Executives Networking Group, a nearly 1,700-member organization of marketers at a VP-level or higher, the top marketing trends in 2008 are as follows: According to Anderson Analytics, "the survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity."The topic that came out on top from the survey, Marketing Basics, includes concepts such as customer satisfaction, retention and segmentation; brand loyalty; and ROI. Search Engine Optimization came out as the second most important topic, with 42% of marketers in all fields rating it "Very Important" for the upcoming year. Source: Anderson Analytics, 2007 Labels: Marketing Trends, Search Engine Marketing, SEO 0 comments. Click here to post comments. Search Growth in 2007In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, "More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market."
Source: MediaPost Research Brief, February 6, 2008 Labels: Google, Internet Growth, Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. |
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