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Mothers Use Tech Tools to Stay Connected to FamiliesMoms turn to technology to keep their families closely linked, according to a study from BabyCenter.Four in 10 moms were most interested in technology that could help them be a better mother and were more likely than their Generation X counterparts to turn to technology. Thirty-three percent of Millennial moms believe that technology has already helped them become a better mother.  Moms have claimed that technology has helped them coordinate family schedules, view family pictures and research daycare options for their children. Sixty-nine percent of moms have coordinated family schedules and activities on a PDA/Smartphone device. Source: eMarketer; January 19, 2010 Labels: New Technology, Search Behavior 0 comments. Click here to post comments. For Those Looking to Save Money Traveling, Online is the First StopFor those traveling this year, one of the biggest concerns is saving money. At least 52% of people in an About.com survey do not plan to even travel this year. Of those who do decide to travel, 46% are searching for travel deals online prior to a trip.Other ways people are using the Internet to save money on leisure travel include seeking less expensive hotels, meals and activities. Forty-five-percent of respondents stay close to home and use the Internet to research local activities, such as festivals, parks and picnics.  Another trend among those who desire to save money is that they are more attentive to online advertisements featuring discounts on more expensive items. Seventy-percent of respondents will pay attention to an online ad featuring an airfare discount, for example. Additionally, 67% of respondents are likely to click on an ad emphasizing discounts in hotel accommodations. A September report by PhoCusWright and Compete indicated that traffic and conversion rates had increased in Q2 in travel categories.“Consumers are certainly spending less, but they are not giving up travel, nor are they turning away from the Web sites that offer them the selection and convenience they value,” said Carroll Rheem, director of research at PhoCusWright. Source: eMarketer; November 10, 2009 Labels: Internet Behavior, Search Behavior 0 comments. Click here to post comments. Consumers, Brands and Social MediaSocial media plays a role in how consumers are learning more about certain brands according to a joint study by Performics, the marketing branch of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm.Research shows that Twitter drives most consumers to look for a product on a search engine, with 48% searching for the product after reading about it on the popular micro-blogging website, compared to only 34% on other social media sites. Michael Kahn, Performics Marketing Senior Vice President, said, "Being in a social network is like going to someone's barbecue. People are talking about the experiences of their lives. The sharing experience that happens in the physical world also happens in the social." Likewise, 30% of 3,000 active social networkers admitted to learning about a product, brand or service on a social network site such as Facebook and Twitter. Twenty-five-percent actually visited an online retailer's website after learning about the product on social media sites. Forty-four-percent of survey respondents have already recommended a product on Twitter and 46% claim they would recommend a product on Facebook. Consumers are more tolerant of brand marketing messages than previously thought and open to online interaction in regards to various products, services and brands. To read more about how consumers are finding out about and recommending brands, read Laurie Sullivan's full article here. Source: MediaPost Publications, Online Media Daily; November 5, 2009 Labels: Facebook, Internet Behavior, Search Behavior, Social Media, Twitter 0 comments. Click here to post comments. Job Search Continues to Thrive in the Online WorldJob search sites have continued to be a hotspot for job seekers. During the recent recession, job search sites were one of the only services to actually see an increase in activity, as recent grads and recent layoffs drove unemployment rates higher. CareerBuilder, though declining slightly in overall usage, still ranks number one amongst all career service sites. Yahoo! Hotjobs, however, made significant gains from June 2008 to June 2009, and has the potential to vie for the number one spot. Customer service and Warehouse positions were the must sought after and searched for, with Security rounding out the top 10.  Now more than ever is a great time for companies to post available job positions online. With social networking sites recently taking a more professional approach, such as LinkedIn, a vast majority of job seekers will soon turn to social media as their main tool when searching for a career. Source: eMarketer, August 6, 2009 Labels: Internet Behavior, Internet Usage, Search Behavior 0 comments. Click here to post comments. Online Classifieds: No SecretTrends show that consumers searching through classifieds for either jobs or other products aren't turning to newspapers anymore. This year, approximately 49% of internet users went on sites like Craigslist and CareerBuilder.com, with some users visiting every day.How should marketers be using these popular sites to interact with consumers and promote their products or services?    Source: eMarketer, June 9, 2009Labels: Internet Behavior, Internet Demographics, Search Behavior 0 comments. Click here to post comments. The Future of the Social Web: In Five Eras1) Era of Social Relationships: People connect to others and share2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services Click on images to enlarge.   Source: Web Strategy WebsiteLabels: Search Behavior, Social Media, Social Networking 0 comments. Click here to post comments. How Important Is Search to Users?  Source: eMarketer, January 27 2009Labels: Internet Behavior, Internet Usage, Search Behavior 0 comments. Click here to post comments. Are Online Political Ads Winners? Note: (1) includes social networks and user-generated content; (2) display ads only; (3) includes online advertising and marketing communications; (4) advocacy groups; (5) includes search and display ads onlySource: eMarketer, November 4 2008 Labels: Advertising Spending, Search Behavior 0 comments. Click here to post comments. The Google/TechTarget Research ProjectHow IT Pros Search Online During the Purchase Process I was doing some Twittering for the Google/Tech Target Road Show. They titled and described it as follows: The Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process Does search behavior of IT buyers change based on their stage in the buying cycle? Are there specific kinds of keywords they use? How can you take advantage of buyers' online behavior to improve your marketing and sales performance? Get answers to these questions and more by attending this invitation-only event. http://www.techtarget.com/googletechtargetroadshow/
http://www.twitter.com/HarryJGold Event Tweets:
Labels: Buying Cycle, Google, Mobile Web, Search Behavior, Twitter 0 comments. Click here to post comments. |
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