 |
|
Archives
|
What Can First Page Search Results Get You?Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search results. 95.8% of natural search visits from Google were referred by a result on the first page. This percentage decreases slightly for Yahoo and Bing. This is reason enough to make it a proirity to get on to the first page of natural search results and reap the benefits of search engine optimization.
Source: eMarketer, February 18, 2010 Labels: Bing, Google, Search Engine Marketing, SEO, Yahoo 0 comments. Click here to post comments. Search Marketing Spending and TrendsAccording to eMarketer, $13.5 billion was spent on search engine marketing in 2008 alone. The majority of this spending was on paid search (88%) and engine optimization (11%). Click on image below to see full statistics. The paid search/SEO ratio will be changing in the next four years, with search engine optimization flourishing.  Source: eMarketer, March 30 2009Labels: Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. Top Tactics for 2009The most popular form of marketing tactics in 2009 will be the Web with 33%, according to US Advertising Agency Executives. Mobile, viral, and SEO will also be a top tactic in 2009, leaving banner, radio, and TV/broadcast/cable very low on the marketing chain. However, TV is still leading over online ads when it comes to actual spending:  Source: eMarketer, January 29 2009 Labels: advertising tactics, Industry, Search Engine Marketing 0 comments. Click here to post comments. Influences of Click Behavior Labels: Internet Behavior, Paid Search, Search Engine Marketing 0 comments. Click here to post comments. Most Common Types of Targeted AdvertisingAccording to a May 2008 study of US Marketers by Compete, most advertisers turn to online advertising to reach specific, targeted customer segments. Second to online media for this tactic is search engine marketing. The study also found that only 39% of survey respondents currently think that segment-driven marketing is very important in their organization, but 84% believe that it will be more important three years from now.Source: eMarketer Report, 2008 Labels: Online Media, Search Engine Marketing 0 comments. Click here to post comments. Keyword Search and Beyond?According to the slide (pictured below) by Nova Spivack, CEO and founder of semantic Web startup Radar Networks, keyword search is diminishing in favor of new Web search functions, including social search, tagging and semantic search, among others. It remains to be seen whether this bell curve depicted by Spivack will become a reality for keyword search, or whether users will remain loyal to this tried and true searching method. Spivack says the bottom line is this: "Keyword search engines return haystacks, but what we really are looking for are the needles. The problem with keyword search such as Google’s approach is that only highly cited pages make it into the top results. You get a huge pile of results, but the page you want—the “needle” you are looking for—may not be highly cited by other pages and so it does not appear on the first page. This is because keyword search engines don’t understand your question, they just find pages that match the words in your question." Only time will tell what eventually prevails. Labels: Paid Search, Search Engine Marketing 0 comments. Click here to post comments. 80% of Web Search Queries are InformationalA recent Penn State study found that most Web search queries can be classified into one of three categories: informational, navigational or transactional. According to PSU, "Informational searching involves looking for a specific fact or topic, navigational searching seeks to locate a specific Web site and transactional searching looks for information related to buying a particular product or service." Results of the survey showed that based on more than 1.5 million queries, about 80 percent of queries were informational, with about 10 percent each for navigational and transactional searches.The study was performed by Jim Jansen, assistant professor in Penn State's College of Information Sciences and Technology, along with IST undergraduate Danielle Booth and Amanda Spink, Queensland University of Technology. Labels: Search Engine Marketing 0 comments. Click here to post comments. Change in Search Marketing Spending Source: B to B magazine Labels: Advertising Spending, Search Engine Marketing 0 comments. Click here to post comments. Best* Performing Online Advertising Tactics According to U.S. Online Marketers Note: *Great ROI, outperforms other tactics;**ad:tech attendeesSource: eMarketer Labels: Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. Search, Display, or Both? Source: Atlas, 2008Labels: Online Media, Search Engine Marketing 0 comments. Click here to post comments. How Consumers Spend Time Online Labels: E-commerce, Marketing Trends, Search Engine Marketing 0 comments. Click here to post comments. Top Marketing Trends and Concepts of 2008According to the first annual survey of Marketing Executives Networking Group, a nearly 1,700-member organization of marketers at a VP-level or higher, the top marketing trends in 2008 are as follows: According to Anderson Analytics, "the survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity."The topic that came out on top from the survey, Marketing Basics, includes concepts such as customer satisfaction, retention and segmentation; brand loyalty; and ROI. Search Engine Optimization came out as the second most important topic, with 42% of marketers in all fields rating it "Very Important" for the upcoming year. Source: Anderson Analytics, 2007 Labels: Marketing Trends, Search Engine Marketing, SEO 0 comments. Click here to post comments. How Do Consumers Select Online Retail Sites?According to Nielsen, 60% of consumers say they like to stick with familiar sites, and they mostly purchase from the same site. 30-35% choose shopping sites based on general web surfing, search engines, or special offers.
Source: MarketingCharts, 2008 Labels: E-commerce, Retail, Search Engine Marketing 0 comments. Click here to post comments. Search Growth in 2007In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, "More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market."
Source: MediaPost Research Brief, February 6, 2008 Labels: Google, Internet Growth, Paid Search, Search Engine Marketing, SEO 0 comments. Click here to post comments. Search Engine Use by Gender Source: Hitwise data for four weeks ended Sept. 29, 2007Labels: Search Engine Marketing 0 comments. Click here to post comments. Search Sites SOV Source: Hitwise data for the four weeks ended Sept. 29, 2007; monitored more than 10 million users in the U.S and 25 million worldwide.Labels: Search Engine Marketing 0 comments. Click here to post comments. |
Blog Search
Categories
|
| Blog Home | Social Media Map | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-2010 Overdrive. All Rights Reserved. |