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Social Networks Popular with Gays & LesbiansA Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals - see more information in the graph below: Source: eMarketer, June 22, 2009Additionally, 55% of homosexual Internet users read blogs vs. 38% of hetersexuals from the same study. This Internet behavior is extremely helpful to advertisers for the types of messages they want to put out in the marketplace and where they will have the most return on their investment. Labels: Internet Behavior, Internet Statistics, Internet Usage, Social Media, Social Networking 0 comments. Click here to post comments. Women Who BlogStudies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them also. When putting together an online marketing campaign, it's obvious this demographic cannot be ignored!   Source: eMarketer, June 5, 2009 Labels: Internet Behavior, Internet Demographics, Internet Statistics, Social Media, Social Networking 0 comments. Click here to post comments. The Problem with Social Media in the OfficeThere is some good news and bad news about workplace social media.   Source: eMarketer, May 27, 2009 Labels: Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. The Future of the Social Web: In Five Eras1) Era of Social Relationships: People connect to others and share2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services Click on images to enlarge.   Source: Web Strategy WebsiteLabels: Search Behavior, Social Media, Social Networking 0 comments. Click here to post comments. Facebook Reaches 200 Million UsersFacebook has reached 200 million users and college students are not the only ones using joining anymore. Facebook has had a high increase of female women over 55 in the past 180 days. Both male and females between 35-44 have also been fast to join within the last couple of months. Click on image to enlarge to see full stats. Source: eMarketer, April 10 2009Labels: Internet Behavior, Internet Demographics, Social Media 0 comments. Click here to post comments. Marketers Moving to Social MediaMarketers are now changing their tune about social media sites. 63% of the companies surveyed planned to increase their social media marketing budget in 2009. Note: *vs.prior year,** North America (73%), Europe (17%), Asia-Pacific (9%) and South and Central America (1%)Social networking advertising spending worldwide is and will continue to grow throughout 2013.  Note: growth rates calculated based on unrounded figuresBelow is a chart showing tactics used by best-in-class companies worldwide. 39% established a method for engaging consumers in online conversation, while only 18% establish a method for driving brand advocacy/customer referrals.  Source: eMarketer, March 23 2009Labels: Advertising Spending, Social Media, Social Networking 0 comments. Click here to post comments. Everybody Loves Social Networking, Except Some AdvertisersIn 2008, $2 billion was spent advertising on social networking sites, and that is expected to grow to about $3.5 billion by 2013. Europe has increased its socializing by 13.6% between 2007 and 2008. To see the breakout by countries, click on the below graph to enlarge.  Source: eMarketer, March 19 2009Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. YouTube Hits 100 MillionIn January 2009, YouTube received more than 100 million unique visits. This made YouTube one of the most widely viewed video sites in the US. User-generated video will continue to grow throughout 2013. Below is a chart that shows the content type and its growth from 2008-2013 Source: eMarketer, March 18 2009Labels: Internet Behavior, Social Media, YouTube 0 comments. Click here to post comments. Social Nets and Blogs More Popular Than E-MailAccording to Nielsen Online, E-mail is no longer the most popular activity online (besides surfing the web for info). Social networks and blog sites are now getting more attention. In December 2007, E-mail was ahead of social networks, but by the end of 2008, fell behind. Social networks and blogs beat out E-mail by less than 1%.Click on images to enlarge.   Source: eMarketer, March 17 2009Labels: Email Marketing, Internet Statistics, Social Media 0 comments. Click here to post comments. Podcasting Goes MainstreamPodcast audience is growing, and will continue its growth within the next four years. It is expected that by 2013 37.6 million internet users will be downloading podcasts.  Click on graph to enlarge and you can see the podcast demographics between 2006 vs 2008.  Source: eMarketer, March 4 2009 Labels: Internet Demographics, Podcast, Social Media 0 comments. Click here to post comments. The Social Media Oscar Race$64.3 million was spent on the advertising for the five Best Picture nominees for an Oscar in 2008. Below you can see the breakout where Benjamin Button had the most ad spending $31.0 million in the US. Regardless of the money spent for advertising, the night of the Academy Awards, social networking took full effect with viewers twittering about these films. Slumdog Millionaire lead with 6,369 tweets during the broadcast. Below is the breakout of the five film nominees:* Slumdog Millionaire: 6,369 * Milk: 3,617 * The Curious Case of Benjamin Button: 1,110 * The Reader: 814 * Frost/Nixon: 543 Source: eMarketer, March 2 2009 Labels: Advertising Spending, Social Media, Social Networking 0 comments. Click here to post comments. Web and Social Networking Use in Latin AmericaSocial networking is most popular with Latin American Web users; especially sites such as MySpace, Facebook, Hi5, and Sonico. Note: *Argentina, Brazil, Chile, Columbia, Costa Rica, Ecuador, Mexico, Peru, Puerto Rico, Uruguay, Venezuela Source: eMarketer, January 26 2009Labels: Internet Demographics, Internet Statistics, Social Media 0 comments. Click here to post comments. Inventory: Moving Products OnlineIncreasing spending to reach viewers  Source: eMarketer, January 9 2009Labels: Advertising Spending, advertising tactics, Email Marketing, Online Video, Social Media 0 comments. Click here to post comments. Blogs Can Ease Customer CommunicationReadership has grown and so has consumer trust.A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership  Note: n=2,210; in the past 12 monthsBlog readers are also becoming increasingly influenced with their purchase decisions, and taking more action after viewing an ad on a blog.   Note: n=122Source: eMarketer, December 30 2008 Labels: advertising tactics, Blogs, Marketing Trends, Social Media 0 comments. Click here to post comments. Focused Social Networks Build CommunityNarrow topical appeal draws highly engaged users Note: n=1,319 who have never used the internet to research an ailment or get drug treatment information Note: n=137According to respondents, customer engagement (85.4%) is the key benefit of social media marketing, leaving customer service in the bottom with 17%. Source: eMarketer, December 29 2008 Labels: Internet Behavior, Social Media 0 comments. Click here to post comments. Social Networks: Millions of Users, Not so Many Marketers Source: eMarketer, December 17 2008Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. Have Students Graduated from E-Mail?  Source: eMarketer, December 15 2008Labels: Internet Behavior, Internet Demographics, Social Media 0 comments. Click here to post comments. AOL Readies High-Stakes Social-Media Debut  Source: The Wall Street Journal, December 10 2008 Labels: Internet Behavior, Social Media 0 comments. Click here to post comments. Learning to Work with Social Networks  Source: eMarketer, December 2 2008 Labels: E-commerce, Email Marketing, Mobile Web, Social Media 0 comments. Click here to post comments. Where Do Online Viewers Go for Video?  Source: eMarketer, November 24 2008Labels: Internet Statistics, Online Video, Social Media, Yahoo, YouTube 0 comments. Click here to post comments. College Students and Teen Web Tastes   Source: eMarketer, November 19 2008Labels: Internet Demographics, Mobile Web, Social Media 0 comments. Click here to post comments. Behind the Numbers: MySpace and Facebook Source: eMarketer, November 19 2008Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. Talk, talk, talk, talk, talk.  Source: eMarketer, November 17 2008Labels: Internet Behavior, Internet Demographics, Mobile Web, Social Media 0 comments. Click here to post comments. Messaging Preferences By Age Group Source: DMNews, October 27 2008Labels: Internet Demographics, Mobile Web, Social Media 0 comments. Click here to post comments. Retailers Get Social with Facebook  Source: eMarketer, October 29 2008 Labels: E-commerce, Marketing Trends, Social Media 0 comments. Click here to post comments. Getting Clever About Social Media Source: eMarketer, October 24 2008Labels: Advertising Spending, Social Media 0 comments. Click here to post comments. Shaking Up Online Shopping Source: eMarketer, September 26 2008Labels: E-commerce, Social Media 0 comments. Click here to post comments. Why brands choose to invest in social media Source: DMNews, August 18 2008Labels: Social Media 0 comments. Click here to post comments. Social Networks Get Down to Business Source: eMarketer, August 2008 Labels: Blogs, Social Media 0 comments. Click here to post comments. Recession-Proof Interactive Marketing Labels: Online Media, Social Media 0 comments. Click here to post comments. Social Media's Influence in the Consumer Buying ProcessNot only is social media rocking the marketing world in terms of brand building and growing awareness, but according to a recent report by eMarketer, social media has a strong influence on consumers in the purchase funnel.74% of consumers agree or strongly agree that they choose a product based on information they found online; specifically, customer service anecdotes.  The source of this information varies from search engines to blogs and discussion forums, among other user-generated content web sites.  Even more interesting is the data showing exactly when consumers are looking for this information. The majority are doing social media research during early shopping research or when trying to decide between a few different products. This information shows how important brand building in the social media marketplace really is, especially for consumer brands looking to drive sales and e-commerce.  Source: eMarketer Report, 2008 Labels: E-commerce, Social Media 0 comments. Click here to post comments. Worldwide Podcast ListenersAccording to eMarketer, the number of Internet users who download podcasts is on the rise worldwide, with a worldwide average of 48.8% in 2008, an increase of 27%!In the U.S., 29.5% of Internet users download podcasts in 2008, up 15.2% from last year.  Source: eMarketerLabels: Podcast, Social Media 0 comments. Click here to post comments. Where to Find Video Consumers with Household Incomes $100,000+ Online Labels: Online Video, Social Media 0 comments. Click here to post comments. Anatomy of a BloggerAccording to the BIGresearch Simultaneous Media Survey, the typical blogger is:
Source: BIGresearch, Center for Media Research Labels: Blogs, New Media, Social Media 0 comments. Click here to post comments. Forrester Predicts Surge in Global Enterprise Web 2.0 Spending by 2013According to Forrester Research, enterprise spending on Web 2.0 technologies is rapidly growing and expected to continue this upward trend. With an anticipated compound annual growth rate of 43%, enterprise Web 2.0 spending is expected to reach $4.6 billion globally by the year 2013. The graphic above breaks down business spending on social networking, RSS, blogs, wikis, mashups, podcasting, and widgets, the current popular growing technologies of Web 2.0.The full Forrester report includes an analysis of enterprise Web 2.0 spending across North America, Europe and Asia Pacific as well as an analysis of the challenges facing vendors, particularly in the IT space, with Web 2.0. Check out the full report here. Source: Forrester Research, Inc. Labels: Business-to-Business, Social Media, Web 2.0 0 comments. Click here to post comments. Top 10 Blog Sites According to Nielsen Online, Blogger (a Google site) is the #1 blogging site as of March 2008. WordPress, not too far behind, is experiencing rapid growth, with an approximately 162% increase in unique visitors over the past year **, compared with Blogger's 51%.Labels: Blogs, Social Media 0 comments. Click here to post comments. Top 10 Social Networking Sites According to Nielsen, MySpace is still the #1 social networking site. While Facebook maintains its second-place position, its audience grew 98% in one year, compared with only 8% growth of MySpace. Similarly, networking site LinkedIn increased its audience by 319%, becoming the fourth-most-popular social networking site.Source: Nielsen Online Labels: Social Media 0 comments. Click here to post comments. Expected Growth in User-Generated VideoAccording to Screen Digest, streams of user-generated video are expected to increase by 25% in the next four years. The ad revenues from these videos are expected to increase over 85%. Source: eMarketer Report, 2008Labels: Online Video, Social Media, Web 2.0 0 comments. Click here to post comments. Marketers Embracing Social MediaAccording to a recent report issued by the Society for New Communications Research, marketers are beginning to embrace social marketing. The report explained that while standard metrics for online marketing, such as search engine ranking and web traffic, are still useful in evaluating social media, the most important and useful metric is simple awareness and engagement of users. Specifically, blogs and online media were cited by marketers as more effective to younger (18-25) audiences. As far as blogs and podcasts, some important points in determining how to become influential included frequency of posting, page visits and site meter rankings. Source: "Social Marketing Makes Marketers Warm and Fuzzy," Marisa Peacock, CMSWire Labels: Social Media, Web 2.0 0 comments. Click here to post comments. International Online Video WatchingAccording to a recent eMarketer report, some elements of social media are experiencing rapid growth in other countries, especially online video in Western Europe.A JupiterResearch study showed that the percentage of UK Internet users watching online video jumped from 8% in 2006 to almost 30% in 2007.  Even more interestingly, a survey by Isobar found that while 90% of the French online audience ages 15 to 49 had seen at least one video ad in May of 2007, about 55% of these people went on to visit the Web site of the brand that was being advertised. About 33% searched online for information about the advertised product, and over 22% requested more information. A whopping 20% of these online video viewers then actually went on to buy the product!  Source: eMarketer Report, April 2008.Labels: Online Video, Social Media 0 comments. Click here to post comments. US Online Video Viewers As a Percent of Internet Users and Total PopulationGrowth and projected future growth of US online video viewers Source: eMarketer Report, 2008 Labels: Online Video, Social Media, YouTube 0 comments. Click here to post comments. U.S. Online Social Network Advertising Spending Source: B to B magazine Labels: Advertising Spending, Social Media 0 comments. Click here to post comments. Top Video Stream BrandsAccording to the Nielsen Online VideoCensus, the top 10 video stream brands for February 2008 were: Labels: Online Video, Social Media 0 comments. Click here to post comments. Social Media Map See it up close at: Click HereLabels: Social Media 0 comments. Click here to post comments. Six of Ten Wealthy Online Consumers Participate in Social NetworksThe number of wealthy* online consumers involved in social networking activities has dramatically increased from 27% in 2007 to 60% in 2008. At the same time, the number of over-55-year-old wealthy consumers in social networks jumped 5x from 9.8% to 49%. *"Wealthy" was defined in this study as an average income of $287K and average net worth of $2.1 millionSource: MarketingCharts, The Luxury Institute, 2008. Labels: E-commerce, Social Media 0 comments. Click here to post comments. Video Sharing Sites a Hot Topic Entering 2008According to last week's article in AdWeek, "Study: Traffic to Video Sites Doubles," daily traffic to YouTube and other video sharing web sites has nearly doubled in the past year. Factors attributing to this increase include:
 While the overall traffic number to video sharing sites is up from 33% to a staggering 48%, other audiences are responding extremely well to the newly-popularized online content. The number of teens visiting video sharing sites has gone up by 160%, while the number of women has increased by 120%. Also, discounting older and younger adults, the number of adults aged 30-49 who visit video sharing site increased by 100% in the past year.This is great news for skeptics about social media, as is the growing presence of Google Universal Search, which includes click-to-play videos on its first page of natural search content, as well as maps, images, etc. Online video will certainly be one of the hottest topics in online media for 2008. Source: AdWeek, January 2008 Labels: Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. What Media Resources Are Americans Turning to for 2008 Political Candidate Information?eMarketer recently reported some interesting news about the 2008 Presidential Campaign. While most Americans still turn to traditional resources such as TV, radio, newspapers, etc. for their information, a growing number of people are turning to the internet, including news video online, online debates and video blogging. The most interesting tidbit of this chart is that the demographic turning to the internet the most seems to be the 65+ age range, which contradicts most internet growth demographic statistics. This demographic turns to online debates more than any other, and also represents a large portion of the news video online viewers. |
