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Mobile App Usage to Skyrocket in 2010A report from DM2PRO and Quattro Wireless predicts mobile app usage will soar for 2010, though spending on social apps will stagnate even though marketers have already developed applications.This year, the platform of choice is iPhone, although it came in second for 2009. Last year, Facebook was the top platform, with 78.9% of marketers using the social networking site for applications.  The primary reason marketers used a mobile or social application was engagement, though social sites were perceived better for engagement and other top goals including audience targeting, sharing, branding and reach.Approximately 45% of marketers developed mobile applications to increase mobile usage by a target audience.  Source: eMarketer; January 21, 2010 Labels: Applications, Mobile Web, Social Media 0 comments. Click here to post comments. Social Followers Interested in Deeper EngagementMany consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of deeper engagement.A MarketingSherpa survey indicated that 65% of daily social media users followed or friended a brand in order to learn about special sales. On the other hand, only 46% of max connectors - those with 500 or more social connections - followed or friended a brand for this purpose. Rather, max connectors preferred to follow a brand to learn about new products, features and services.  Another survey by Razorfish indicated that 43.5% of consumers followed a brand on Twitter in order to learn more about exclusive deals and offerings. Other reasons consumers followed brands were because they were a current customer, or the brand posted interesting and entertaining content. Source: eMarketer; January 22, 2010Labels: Facebook, Internet Behavior, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Nielsen Releases its 2010 Media Industry Fact SheetNielsen recently released its 2010 Media Industry Fact Sheet containing a comprehensive overview of what and how people watch across a variety of media, including TV, mobile, online, radio, books and music. In 2010, we will see a continuation and acceleration of consumers connecting and watching more. Here is just a brief overlook at some of the statistics Nielsen released in its report:Television
Source: Nielsen Labels: Industry, Mobile Web, Social Media 0 comments. Click here to post comments. College Students Still Appreciate FacebookThough statistics have proven Facebook's fastest growing audience is primarily older generations, Facebook continues to keep its cool among college students, according to an Anderson Analytics survey.Facebook is the favorite website among college students in 2009, with almost 28% listing the social network site as their top choice. This is a large increase since 2005, when only 8.2% of college students picked Facebook as their top website. Only 6.3% of students chose Google, which came in second, as their favorite website of all.  Though websites and word-of-mouth are two of the most popular ways to obtain product information, social networks prove to be valuable information sources as well. Fifty-eight percent of females and 44% of males obtain product information from social networking sites such as Facebook.  Source: eMarketer; December 15, 2009 Labels: Facebook, Social Media, Social Networking 0 comments. Click here to post comments. Social Media is a Marketing SuccessAccording to marketing pros, social media has found success as adoption and awareness continue an upward trend. A majority of companies have reported to be familiar with social networking, with ninety-one percent using at least one social media tool in 2009.Social networking and blogging have shown impressive growth in 2009, by 80% and 45% respectively. Twitter has also shown strong growth in 2009, although reports from 2007 and 2008 are not available.  Wikis, blogs and social networks have topped the list of types of social media tools companies have successfully adopted. These companies were primarily using social media to measure hits, comments, leads or sales. Studies also show how private companies are quickly adopting social media into their marketing plans. This year, nine percent of Inc. 500 companies did not use social media, compared to 43% in 2007. Source: eMarketer; December 2, 2009 Labels: Marketing Trends, Social Media, Social Networking 0 comments. Click here to post comments. Anonymity of Internet Brings Out Different Behaviors in PeopleA study from Euro RSCG Worldwide showed that people are more likely to behave more differently online than they would during face-to-face interactions. About 43% of respondents feel less inhibited online, according to research.With people displaying less inhibited behaviors, brand marketers need to remain aware of how brand messaging is being distributed over the Internet, as consumers can display positive and negative behaviors. A little over 30% of consumers feel more empowered over the Internet to do things they have been wanting to do. Approximately one-fifth of the survey's respondents had already negatively spoken out about or at a company and its brand.  However, it is important to realize the stigma associated with online social networking is disappearing. For example, 57.6% of respondents disagreed with the statement that "online socializing is for sad, antisocial types." Finally, 48.7% of Internet users also find online interaction more convenient than offline interaction. Despite these results, it is important to blend offline elements into a marketing campaign in order to alleviate any negativity consumers have exhibited about a brand via social media.  Source: eMarketer; November 30, 2009Labels: Internet Behavior, Social Media, Social Networking 0 comments. Click here to post comments. Becoming Friends With BrandsOnline brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience.A Razorfish study discovered that connected consumers - people who visit a community site, engage digital media and spent at least $150 online - were somehow connected to brands. Approximately 40% of these consumers have "friended" brands on Facebook or MySpace. The primary reason for this was to receive special offers and discounts for a brand's product or service.  Effects of "friending" a brand on Facebook or MySpace included recommending the brand to others, raised awareness and actually purchasing the brand's product or service. Source: eMarketer; November 18, 2009Labels: Facebook, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Twitter a "Missed Opportunity" for Fortune 100 CompaniesAn interesting report from Weber Shandwick indicates that many Fortune 100 companies are still not taking full advantage of Twitter's popularity to connect with consumers, despite Twitter large user base.The report points out that 50 million people worldwide currently use Twitter. Out of the 540 Fortune 100 Twitter accounts analyzed (owned by a total of 73 companies), 76% do not update often and 52% do not actively engage in the popular microblogging site. Why aren't companies using Twitter to its full potential if millions use Twitter? Those companies that had active Twitter accounts were not making Tweets interesting enough to engage consumers; only about one-third of the accounts had a personality, which included the name and picture of whoever posted the Tweets. The report also looked at the number of Tweets a company posted to its account. Seventy-six percent of the accounts had between 0 and 500 Tweets. Only a tiny percentage of blogs analyzed (1%) had 10,000+ posts. Weber Shandwick noted that companies are more likely to engage consumers the higher the amount of Tweets of value the company posts.  Read Weber Shandwick's full report, "Do Fortune 100 Companies Need a 'Twitter-Vention?".Source: cnet News; November 17, 2009 Source: Weber Shandwick Labels: Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Social Media Use on Mobile Devices Provides Opportunity for MarketersOne of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage.There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to skyrocket by 2014 to approximately 760.1 million, almost half of the mobile Internet user population.  According to a July 2009 report, Facebook is the top social network website users access on mobile Internet, with a 6.1% reach. MySpace, YouTube and Twitter take the second, third and fourth spots, respectively. Though the mobile and social media channels are still emerging, causing premature estimates, the impressive numbers and promising user base open up developing opportunities for marketers. Some marketers have prepared to incorporate these channels into their marketing mix strategies, although programs are small and in experimental stages.Source: eMarketer; November 12, 2009 Labels: Mobile Web, Online Media, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Younger Women Adapt to Social Media Easier than Older WomenA report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of Gen Y women discover brands and products through social networking and status update websites, compared to only 22% of Gen X women. Additionally, Gen Y women are more influenced by blogs written by professionals as well as people they can relate to. On the other end of the spectrum, Gen X women (66%) are most likely to hear about product and brand information through an online newspaper or magazine.  Furthermore, the report says that 69% of Gen Y women call friends or tell them in-person about new products and brands; however, it is interesting to note that they are more likely to use social media resources to spread information about new findings than Gen X. For example, 28% of Gen Y will use a social networking site to share information about brands and products they like, versus 15% of Gen X. Source: eMarketer; November 11, 2009Labels: Blogs, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Consumers, Brands and Social MediaSocial media plays a role in how consumers are learning more about certain brands according to a joint study by Performics, the marketing branch of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm.Research shows that Twitter drives most consumers to look for a product on a search engine, with 48% searching for the product after reading about it on the popular micro-blogging website, compared to only 34% on other social media sites. Michael Kahn, Performics Marketing Senior Vice President, said, "Being in a social network is like going to someone's barbecue. People are talking about the experiences of their lives. The sharing experience that happens in the physical world also happens in the social." Likewise, 30% of 3,000 active social networkers admitted to learning about a product, brand or service on a social network site such as Facebook and Twitter. Twenty-five-percent actually visited an online retailer's website after learning about the product on social media sites. Forty-four-percent of survey respondents have already recommended a product on Twitter and 46% claim they would recommend a product on Facebook. Consumers are more tolerant of brand marketing messages than previously thought and open to online interaction in regards to various products, services and brands. To read more about how consumers are finding out about and recommending brands, read Laurie Sullivan's full article here. Source: MediaPost Publications, Online Media Daily; November 5, 2009 Labels: Facebook, Internet Behavior, Search Behavior, Social Media, Twitter 0 comments. Click here to post comments. Younger Generations and Internet-Ready People Use Twitter the MostStudies by the Pew Internet & American Life Project show that 33% of adults ages 18 to 29 are updating their statuses online using Twitter and other popular social networking websites. These findings contrast earlier studies by Pew that users ages 30 to 49 made up the primary group of Twitter-users. Further research indicates that younger audiences are embracing Twitter and constantly updating their statuses. In May 2009 Sysomos reported 66% of Twitter users who revealed their age were under 25.The Pew study also shows a trend among those who own multiple Internet-connected devices: the more Internet-ready devices users have, the more likely they will update their statuses. Likewise, of those who own four or more devices, 39% use Twitter or another status update social network website. On the other hand, only 10% of users who own one device are updating their statuses.  Source: eMarketer, November 3, 2009Labels: Social Media, Twitter 0 comments. Click here to post comments. Paid Social Networking Revenue Expected to IncreaseAccording to Piper Jaffray, paid social networking sites, such as LinkedIn, Classmates.com and MyLife.com, are doing well and are expected to increase in revenue by 2013.In 2008, paid social media accounted for approximately $502 million in revenue. That number is expected to increase by 25% at the end of 2009 to $627 million. Piper forecasts that number to more than double to $1.4 billion by 2013 as a result of a combination of new, paid services from existing social media networks and increased use of premium services on websites such as LinkedIn and Classmates.com.  Social media leaders predict the best way to monetize social media is to offer a "freemium" service; that is, offer users the ability to access basic features for free, but charge a fee for premium content. For example, LinkedIn allows users to post job experience and browse other profiles at no fee; however, they must pay for a premium account to maximize search results, better organize contacts and contact certain people. These findings also present an opportunity for free social networking sites, such as Facebook and Twitter, to explore revenue streams for users willing to pay for such services. The eMarketer report suggests users are willing to pay for content on social media websites as long as they "cater to specific market niches as opposed to broader, mainstream audiences."Source: eMarketer, November 2, 2009 Labels: Social Media, Social Networking 0 comments. Click here to post comments. Measurement of ROI Lacking in Many Social Media ProgramsBusiness professionals are more likely to use social media for marketing purposes over any other business area according to a recent study by Mzinga and Babson Executive Education. 4 in 10 respondents reported they had used social media to help with internal collaboration and learning. 30% of professionals utilized social media for customer service and support, followed closely by use in sales and human resources at 25% and 21% respectively.   Available applications such as Facebook Insights and Google Analytics can be useful tools in determining the success of your social media campaigns. Other basic methods such as counting the number of Fans or Followers can give you a rough idea of the ROI that your company may be obtaining. Source: eMarketer, September 22, 2009 Labels: Industry, Marketing Trends, Social Media 0 comments. Click here to post comments. What is your marketing priority for 2010?According to a recent study published by Unisfair, marketer's top priorities for 2010 include new customer acquisition and customer retention and engagement. Thought leadership was also seen by many as an important factor to focus on for the next year. Creating a community for consumers was at the bottom of most marketer's to-do lists, with only 31% believing this to be a crucial focal-point.   Source: eMarketer, September 21, 2009 Labels: Email Marketing, Facebook, Marketing Trends, SEO, Social Media, Social Networking 0 comments. Click here to post comments. Does Social Media Influence Your Travel Decisions?A recent study by Ad-ology Research found that over half of US Internet users have not used the Internet to research travel-related topics, preferring instead to do so offline and through other means. Not surprisingly, Airfare was the number one topic Internet users researched, followed close behind by hotel and motel rates and availability. Golf vacations were the topic least likely to be researched, with only 2.7% of respondents claiming that have ever searched for such info. Meanwhile, it seems that social media does not have a great effect on travel decisions. Only 23% of respondents claimed that they had been somewhat or significantly influenced by blogs, micro-blogs, forums, and social networks. However, companies have tended to have a high success rate with users who can in fact be influenced.  For example, both United Airlines and JetBlue have utilized Twitter to post cheap airfares, and have had significant success in influencing visitors to book a ticket over people who have not visited the micro-blogging service. Source: eMarketer, September 15, 2009 Labels: Blogs, E-commerce, Internet Behavior, Internet Statistics, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. Social Media: A Source of Value and Concern for ExecutivesAs social media continues to remain the popular trend, it comes as no surprise that most company executives see it as adding considerable value to their company and brand. Over 80% of US management, marketing, and HR executives polled view social media as having a positive effect on customer and client relations, in addition to building their company's brand. Almost half believe that it also improves employee morale.   Still, there are some executives who refuse to use social media at all. The main reason is a lack in knowledge of social media in general, and how to best use it in a corporate setting. In addition, the issue of security and confidentiality is a big enough concern to stop many executives from any involvement. There is also a worry that social media and social networking sites may have a negative effect on employee productivity.  Source: eMarketer, September 10, 2009 Labels: Social Media 0 comments. Click here to post comments. 10 Levels of Intimacy in Today's CommunicationHow we communicate has recently been transformed by Web 2.0 and Social Media. Today, our lives are more connected on a global scale than ever… it truly has become a world economy.However, it is interesting to see how this technology, though making it significantly easier to interact with our peers, has also altered how intimate our interactions are with each other. The graphic below is a neat representation of the present most popular forms of communication. It ranges from 10 as the most intimate to 1 as the least intimate. Communication in the most intimate range involves visual or auditory interaction, whereas the least intimate forms lack this. The ranking in this graphic is definitely a matter of opinion and subjective in nature. Would you categorize these 10 levels in a different way?  Labels: Industry, Internet Statistics, Internet Usage, Marketing Trends, New Technology, Social Media, Social Networking 0 comments. Click here to post comments. Advertisers Hesitant to Sponser User-Generated VideosGiven the popularity of online video services such as YouTube and Google Videos, one could make the assumption that these services also produce the greatest advertising revenue. The graph below counters this point, revealing that in reality broadcaster networks possess the largest revenue share. By 2013, US ad-supported online TV revenues are predicted to jump from $448 million in 2008 to $1.45 billion, a total increase of about 224%.  The overall spending in online video advertising is also projected to grow significantly, and by 2013 reach as high as $4.09 billion.  The amount of revenue that TV companies receive in ad revenue is still small in comparison to the funds they pull in through traditional advertising. However, some analysts predict this gap to close in the next few years. Source: eMarketer, August 5, 2009 Labels: Advertising Spending, advertising tactics, Industry, Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. How Effective is Twitter as a Promotional Tool?As overall Twitter use continues to expand, so too has the interest of advertisers for using the service as a promotional tool. However, a discrepancy exists between consumers and advertisers over the effectiveness of Twitter as a medium for promoting products and services. While the majority of users seem to agree that Twitter is somewhat effective for promotions, it seems as if advertisers trend towards being more optimistic. In contrast, more consumers believe that the service is not effective for this purpose. These findings show that there might need to be broader consumer acceptance of Twitter before the service can be considered an effective marketing tool.Source: eMarketer, August 4, 2009 Labels: advertising tactics, Marketing Trends, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. Top 10 Corps Who Have Best Leveraged Social MediaBelow is a breakdown of the top 10 corporations that have done the best job using social media accordingly to social media leaders in North America (Feb 2009). It's interesting to see that no particular industry owns the space - it ranges from politices to fast food. Source: eMarketer, July 24, 2009 Labels: Social Media 0 comments. Click here to post comments. Social Networks Popular with Gays & LesbiansA Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals - see more information in the graph below: Source: eMarketer, June 22, 2009Additionally, 55% of homosexual Internet users read blogs vs. 38% of hetersexuals from the same study. This Internet behavior is extremely helpful to advertisers for the types of messages they want to put out in the marketplace and where they will have the most return on their investment. Labels: Internet Behavior, Internet Statistics, Internet Usage, Social Media, Social Networking 0 comments. Click here to post comments. Women Who BlogStudies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them also. When putting together an online marketing campaign, it's obvious this demographic cannot be ignored!   Source: eMarketer, June 5, 2009 Labels: Internet Behavior, Internet Demographics, Internet Statistics, Social Media, Social Networking 0 comments. Click here to post comments. The Problem with Social Media in the OfficeThere is some good news and bad news about workplace social media.   Source: eMarketer, May 27, 2009 Labels: Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. The Future of the Social Web: In Five Eras1) Era of Social Relationships: People connect to others and share2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services Click on images to enlarge.   Source: Web Strategy WebsiteLabels: Search Behavior, Social Media, Social Networking 0 comments. Click here to post comments. Facebook Reaches 200 Million UsersFacebook has reached 200 million users and college students are not the only ones using joining anymore. Facebook has had a high increase of female women over 55 in the past 180 days. Both male and females between 35-44 have also been fast to join within the last couple of months. Click on image to enlarge to see full stats. Source: eMarketer, April 10 2009Labels: Internet Behavior, Internet Demographics, Social Media 0 comments. Click here to post comments. Marketers Moving to Social MediaMarketers are now changing their tune about social media sites. 63% of the companies surveyed planned to increase their social media marketing budget in 2009. Note: *vs.prior year,** North America (73%), Europe (17%), Asia-Pacific (9%) and South and Central America (1%)Social networking advertising spending worldwide is and will continue to grow throughout 2013.  Note: growth rates calculated based on unrounded figuresBelow is a chart showing tactics used by best-in-class companies worldwide. 39% established a method for engaging consumers in online conversation, while only 18% establish a method for driving brand advocacy/customer referrals.  Source: eMarketer, March 23 2009Labels: Advertising Spending, Social Media, Social Networking 0 comments. Click here to post comments. Everybody Loves Social Networking, Except Some AdvertisersIn 2008, $2 billion was spent advertising on social networking sites, and that is expected to grow to about $3.5 billion by 2013. Europe has increased its socializing by 13.6% between 2007 and 2008. To see the breakout by countries, click on the below graph to enlarge.  Source: eMarketer, March 19 2009Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. YouTube Hits 100 MillionIn January 2009, YouTube received more than 100 million unique visits. This made YouTube one of the most widely viewed video sites in the US. User-generated video will continue to grow throughout 2013. Below is a chart that shows the content type and its growth from 2008-2013 Source: eMarketer, March 18 2009Labels: Internet Behavior, Social Media, YouTube 0 comments. Click here to post comments. Social Nets and Blogs More Popular Than E-MailAccording to Nielsen Online, E-mail is no longer the most popular activity online (besides surfing the web for info). Social networks and blog sites are now getting more attention. In December 2007, E-mail was ahead of social networks, but by the end of 2008, fell behind. Social networks and blogs beat out E-mail by less than 1%.Click on images to enlarge.   Source: eMarketer, March 17 2009Labels: Email Marketing, Internet Statistics, Social Media 0 comments. Click here to post comments. Podcasting Goes MainstreamPodcast audience is growing, and will continue its growth within the next four years. It is expected that by 2013 37.6 million internet users will be downloading podcasts.  Click on graph to enlarge and you can see the podcast demographics between 2006 vs 2008.  Source: eMarketer, March 4 2009 Labels: Internet Demographics, Podcast, Social Media 0 comments. Click here to post comments. The Social Media Oscar Race$64.3 million was spent on the advertising for the five Best Picture nominees for an Oscar in 2008. Below you can see the breakout where Benjamin Button had the most ad spending $31.0 million in the US. Regardless of the money spent for advertising, the night of the Academy Awards, social networking took full effect with viewers twittering about these films. Slumdog Millionaire lead with 6,369 tweets during the broadcast. Below is the breakout of the five film nominees:* Slumdog Millionaire: 6,369 * Milk: 3,617 * The Curious Case of Benjamin Button: 1,110 * The Reader: 814 * Frost/Nixon: 543 Source: eMarketer, March 2 2009 Labels: Advertising Spending, Social Media, Social Networking 0 comments. Click here to post comments. Web and Social Networking Use in Latin AmericaSocial networking is most popular with Latin American Web users; especially sites such as MySpace, Facebook, Hi5, and Sonico. Note: *Argentina, Brazil, Chile, Columbia, Costa Rica, Ecuador, Mexico, Peru, Puerto Rico, Uruguay, Venezuela Source: eMarketer, January 26 2009Labels: Internet Demographics, Internet Statistics, Social Media 0 comments. Click here to post comments. Inventory: Moving Products OnlineIncreasing spending to reach viewers  Source: eMarketer, January 9 2009Labels: Advertising Spending, advertising tactics, Email Marketing, Online Video, Social Media 0 comments. Click here to post comments. Blogs Can Ease Customer CommunicationReadership has grown and so has consumer trust.A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership  Note: n=2,210; in the past 12 monthsBlog readers are also becoming increasingly influenced with their purchase decisions, and taking more action after viewing an ad on a blog.   Note: n=122Source: eMarketer, December 30 2008 Labels: advertising tactics, Blogs, Marketing Trends, Social Media 0 comments. Click here to post comments. Focused Social Networks Build CommunityNarrow topical appeal draws highly engaged users Note: n=1,319 who have never used the internet to research an ailment or get drug treatment information Note: n=137According to respondents, customer engagement (85.4%) is the key benefit of social media marketing, leaving customer service in the bottom with 17%. Source: eMarketer, December 29 2008 Labels: Internet Behavior, Social Media 0 comments. Click here to post comments. Social Networks: Millions of Users, Not so Many Marketers Source: eMarketer, December 17 2008Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. Have Students Graduated from E-Mail?  Source: eMarketer, December 15 2008Labels: Internet Behavior, Internet Demographics, Social Media 0 comments. Click here to post comments. AOL Readies High-Stakes Social-Media Debut  Source: The Wall Street Journal, December 10 2008 Labels: Internet Behavior, Social Media 0 comments. Click here to post comments. Learning to Work with Social Networks  Source: eMarketer, December 2 2008 Labels: E-commerce, Email Marketing, Mobile Web, Social Media 0 comments. Click here to post comments. Where Do Online Viewers Go for Video?  Source: eMarketer, November 24 2008Labels: Internet Statistics, Online Video, Social Media, Yahoo, YouTube 0 comments. Click here to post comments. College Students and Teen Web Tastes   Source: eMarketer, November 19 2008Labels: Internet Demographics, Mobile Web, Social Media 0 comments. Click here to post comments. Behind the Numbers: MySpace and Facebook Source: eMarketer, November 19 2008Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. Talk, talk, talk, talk, talk.  Source: eMarketer, November 17 2008Labels: Internet Behavior, Internet Demographics, Mobile Web, Social Media 0 comments. Click here to post comments. Messaging Preferences By Age Group Source: DMNews, October 27 2008Labels: Internet Demographics, Mobile Web, Social Media 0 comments. Click here to post comments. Retailers Get Social with Facebook  Source: eMarketer, October 29 2008 Labels: E-commerce, Marketing Trends, Social Media 0 comments. Click here to post comments. Getting Clever About Social Media Source: eMarketer, October 24 2008Labels: Advertising Spending, Social Media 0 comments. Click here to post comments. Shaking Up Online Shopping Source: eMarketer, September 26 2008Labels: E-commerce, Social Media 0 comments. Click here to post comments. Why brands choose to invest in social media Source: DMNews, August 18 2008Labels: Social Media 0 comments. Click here to post comments. Social Networks Get Down to Business Source: eMarketer, August 2008 Labels: Blogs, Social Media 0 comments. Click here to post comments. Recession-Proof Interactive Marketing Labels: Online Media, Social Media 0 comments. Click here to post comments. Social Media's Influence in the Consumer Buying ProcessNot only is social media rocking the marketing world in terms of brand building and growing awareness, but according to a recent report by eMarketer, social media has a strong influence on consumers in the purchase funnel.74% of consumers agree or strongly agree that they choose a product based on information they found online; specifically, customer service anecdotes.  The source of this information varies from search engines to blogs and discussion forums, among other user-generated content web sites.  Even more interesting is the data showing exactly when consumers are looking for this information. The majority are doing social media research during early shopping research or when trying to decide between a few different products. This information shows how important brand building in the social media marketplace really is, especially for consumer brands looking to drive sales and e-commerce.  Source: eMarketer Report, 2008 Labels: E-commerce, Social Media 0 comments. Click here to post comments. Worldwide Podcast ListenersAccording to eMarketer, the number of Internet users who download podcasts is on the rise worldwide, with a worldwide average of 48.8% in 2008, an increase of 27%!In the U.S., 29.5% of Internet users download podcasts in 2008, up 15.2% from last year.  Source: eMarketerLabels: Podcast, Social Media 0 comments. Click here to post comments. Where to Find Video Consumers with Household Incomes $100,000+ Online Labels: Online Video, Social Media 0 comments. Click here to post comments. Anatomy of a BloggerAccording to the BIGresearch Simultaneous Media Survey, the typical blogger is:
Source: BIGresearch, Center for Media Research Labels: Blogs, New Media, Social Media 0 comments. Click here to post comments. Forrester Predicts Surge in Global Enterprise Web 2.0 Spending by 2013According to Forrester Research, enterprise spending on Web 2.0 technologies is rapidly growing and expected to continue this upward trend. With an anticipated compound annual growth rate of 43%, enterprise Web 2.0 spending is expected to reach $4.6 billion globally by the year 2013. The graphic above breaks down business spending on social networking, RSS, blogs, wikis, mashups, podcasting, and widgets, the current popular growing technologies of Web 2.0.The full Forrester report includes an analysis of enterprise Web 2.0 spending across North America, Europe and Asia Pacific as well as an analysis of the challenges facing vendors, particularly in the IT space, with Web 2.0. Check out the full report here. Source: Forrester Research, Inc. Labels: Business-to-Business, Social Media, Web 2.0 0 comments. Click here to post comments. Top 10 Blog Sites According to Nielsen Online, Blogger (a Google site) is the #1 blogging site as of March 2008. WordPress, not too far behind, is experiencing rapid growth, with an approximately 162% increase in unique visitors over the past year **, compared with Blogger's 51%.Labels: Blogs, Social Media 0 comments. Click here to post comments. Top 10 Social Networking Sites According to Nielsen, MySpace is still the #1 social networking site. While Facebook maintains its second-place position, its audience grew 98% in one year, compared with only 8% growth of MySpace. Similarly, networking site LinkedIn increased its audience by 319%, becoming the fourth-most-popular social networking site.Source: Nielsen Online Labels: Social Media 0 comments. Click here to post comments. Expected Growth in User-Generated VideoAccording to Screen Digest, streams of user-generated video are expected to increase by 25% in the next four years. The ad revenues from these videos are expected to increase over 85%. Source: eMarketer Report, 2008Labels: Online Video, Social Media, Web 2.0 0 comments. Click here to post comments. Marketers Embracing Social MediaAccording to a recent report issued by the Society for New Communications Research, marketers are beginning to embrace social marketing. The report explained that while standard metrics for online marketing, such as search engine ranking and web traffic, are still useful in evaluating social media, the most important and useful metric is simple awareness and engagement of users. Specifically, blogs and online media were cited by marketers as more effective to younger (18-25) audiences. As far as blogs and podcasts, some important points in determining how to become influential included frequency of posting, page visits and site meter rankings. Source: "Social Marketing Makes Marketers Warm and Fuzzy," Marisa Peacock, CMSWire Labels: Social Media, Web 2.0 0 comments. Click here to post comments. International Online Video WatchingAccording to a recent eMarketer report, some elements of social media are experiencing rapid growth in other countries, especially online video in Western Europe.A JupiterResearch study showed that the percentage of UK Internet users watching online video jumped from 8% in 2006 to almost 30% in 2007.  Even more interestingly, a survey by Isobar found that while 90% of the French online audience ages 15 to 49 had seen at least one video ad in May of 2007, about 55% of these people went on to visit the Web site of the brand that was being advertised. About 33% searched online for information about the advertised product, and over 22% requested more information. A whopping 20% of these online video viewers then actually went on to buy the product!  Source: eMarketer Report, April 2008.Labels: Online Video, Social Media 0 comments. Click here to post comments. US Online Video Viewers As a Percent of Internet Users and Total PopulationGrowth and projected future growth of US online video viewers Source: eMarketer Report, 2008 Labels: Online Video, Social Media, YouTube 0 comments. Click here to post comments. U.S. Online Social Network Advertising Spending Source: B to B magazine Labels: Advertising Spending, Social Media 0 comments. Click here to post comments. Top Video Stream BrandsAccording to the Nielsen Online VideoCensus, the top 10 video stream brands for February 2008 were: Labels: Online Video, Social Media 0 comments. Click here to post comments. Social Media Map See it up close at: Click HereLabels: Social Media 0 comments. Click here to post comments. Six of Ten Wealthy Online Consumers Participate in Social NetworksThe number of wealthy* online consumers involved in social networking activities has dramatically increased from 27% in 2007 to 60% in 2008. At the same time, the number of over-55-year-old wealthy consumers in social networks jumped 5x from 9.8% to 49%. *"Wealthy" was defined in this study as an average income of $287K and average net worth of $2.1 millionSource: MarketingCharts, The Luxury Institute, 2008. Labels: E-commerce, Social Media 0 comments. Click here to post comments. Video Sharing Sites a Hot Topic Entering 2008According to last week's article in AdWeek, "Study: Traffic to Video Sites Doubles," daily traffic to YouTube and other video sharing web sites has nearly doubled in the past year. Factors attributing to this increase include:
 While the overall traffic number to video sharing sites is up from 33% to a staggering 48%, other audiences are responding extremely well to the newly-popularized online content. The number of teens visiting video sharing sites has gone up by 160%, while the number of women has increased by 120%. Also, discounting older and younger adults, the number of adults aged 30-49 who visit video sharing site increased by 100% in the past year.This is great news for skeptics about social media, as is the growing presence of Google Universal Search, which includes click-to-play videos on its first page of natural search content, as well as maps, images, etc. Online video will certainly be one of the hottest topics in online media for 2008. Source: AdWeek, January 2008 Labels: Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. What Media Resources Are Americans Turning to for 2008 Political Candidate Information?eMarketer recently reported some interesting news about the 2008 Presidential Campaign. While most Americans still turn to traditional resources such as TV, radio, newspapers, etc. for their information, a growing number of people are turning to the internet, including news video online, online debates and video blogging. The most interesting tidbit of this chart is that the demographic turning to the internet the most seems to be the 65+ age range, which contradicts most internet growth demographic statistics. This demographic turns to online debates more than any other, and also represents a large portion of the news video online viewers. In the wake of this information, eMarketer explained, "Although 2008 isn't predicted to be a breakout year for online political ad spending, political information sites look to be a hot draw. Marketers and advertisers considering placements on such sites may want to start looking at their target consumers' political leanings." Source: eMarketer Report, 2008 Labels: Internet Demographics, Online Video, Social Media 0 comments. Click here to post comments. Tracking Capabilities in Question by Many Interactive MarketersAccording to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses:
The two channels in which marketers place the most confidence in their tracking ability, according to the survey, are email and search. 38% of respondents said search resulted in the highest ROI to their organizations. 28% of marketers plan to increase search spending in 2008. Labels: Advertising Spending, Analytics, Integration, Social Media 0 comments. Click here to post comments. 2007 Internet GrowthAccording to a recent report by comScore, The 2007 U.S. Internet Year in Review, the top-gaining internet properties in the past year have included social media giants Facebook and Wikipedia. The number of Facebook users grew by 81%, while Wikipedia site visitors experienced a 31% increase. Craigslist.org also represented a top-growing property, with a 74% rise in visitors in the past year. Source: MediaPost Research Brief, February 6, 2008 Labels: Internet Growth, Internet Statistics, Social Media 0 comments. Click here to post comments. |
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