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The Fortune 500 meets Social MediaA study by the University of Massachusetts Dartmouth Center for Marketing Research reported on the adoption rate and use of social media marketing by Furtune 500 companies. The top 100 companies on the Furtune 500 list were more likely to maintain a company blog as well as a company Twitter account. (27% of companies ranked #1-100 have a Twitter account, while only 19% of companies ranked 401-500 are active in the microblogging community.) The Fortune 500 companies are gradually adopting social media in their marketing practices. These companies, especially those in the top 100 are considered by many to be indicative of American business in general. However, previous data released by the center for marketing research revealed that more than half of the fastest-growing private companies in the U.S. used Twitter in 2009. Source: eMarketer, March 5, 2010 Labels: Fortune 500, Twitter 0 comments. Click here to post comments. Can Twitter Users Predict the Outcome of the Oscars?According to input provided by Twitter users that was released by Waggener Edstron Worldwide, the conversations around Ocscar nominated films could help predict the winners. According to the analysis of the conversations around the films, the "Hurt Locker" seems to be viewed by Twitter users as the more likely winner.How is this determined? Sentiments were analyzed and since tweets surrounding "Avatar" often mentioned the budget and sales, while those surrounding "The Hurt Locker" tended to mention plot, acting and the direction of the movie. Another aspect that helped in prodicting "The Hurt Locker" as a top Oscar contender is the fact that users who mention the film had an average of 220 followers, while users who mentioned "Avatar" averaged about 110 followers. Could the wisdom of the crowd be any indication of the Best Picture winner? We'll have to wait until Sunday to find out.  Source: Marketing Charts, March 4, 2010 Labels: Avatar, crowdsourcing, Marketing, Oscars, The Hurt Locker, Twitter 0 comments. Click here to post comments. Twitter Grows to 50 Million Tweets Per DayTwitter recently announced that it hit 50 million tweets per day, averaging out to about 600 tweets per second. Back in 2007, users were only tweeting about 5,000 times per day. Last year, the number of tweets grew 1,400-percent to about 35 million tweets per day. These numbers display the microblogging website's increasing popularity and exponential growth. The statistics do not include tweets from accounts that have been identified as spam.Source: Twitter blog; Monday, February 22, 2010 Labels: Internet Statistics, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Highlights from Comscore Digital Year in ReviewComScore recently released it's Digital Year in Review. Here are some interesting and applicable statistics:
Labels: E-commerce, Facebook, Online Video, Smartphones, Twitter 0 comments. Click here to post comments. Social Followers Interested in Deeper EngagementMany consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of deeper engagement.A MarketingSherpa survey indicated that 65% of daily social media users followed or friended a brand in order to learn about special sales. On the other hand, only 46% of max connectors - those with 500 or more social connections - followed or friended a brand for this purpose. Rather, max connectors preferred to follow a brand to learn about new products, features and services.  Another survey by Razorfish indicated that 43.5% of consumers followed a brand on Twitter in order to learn more about exclusive deals and offerings. Other reasons consumers followed brands were because they were a current customer, or the brand posted interesting and entertaining content. Source: eMarketer; January 22, 2010Labels: Facebook, Internet Behavior, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Newspapers Jump on the Twitter BandwagonA study by The Bivings Group showed that all of the top 100 newspapers in the US had at least one Twitter account, although many failed to publicize their accounts. Two-fifths of newspapers did not have a link to a Twitter account on their website. Of those that did, the links were often difficult to find.Currently, with almost two million followers, the New York Times tops the list of newspapers with the most followers and the most unique retweeters. Though Nicholas Kristof comes in at number two with the most number of followers, the columnist only has 417 unique retweeters.  The study also found that the average newspaper has about 18,000 followers and tweets about 11 times per day; however, eliminating a handful of papers with over 100,000 followers, the average paper has just under 3,500 followers. Source: eMarketer; December 29, 2009 Labels: Twitter 0 comments. Click here to post comments. Twitter a "Missed Opportunity" for Fortune 100 CompaniesAn interesting report from Weber Shandwick indicates that many Fortune 100 companies are still not taking full advantage of Twitter's popularity to connect with consumers, despite Twitter large user base.The report points out that 50 million people worldwide currently use Twitter. Out of the 540 Fortune 100 Twitter accounts analyzed (owned by a total of 73 companies), 76% do not update often and 52% do not actively engage in the popular microblogging site. Why aren't companies using Twitter to its full potential if millions use Twitter? Those companies that had active Twitter accounts were not making Tweets interesting enough to engage consumers; only about one-third of the accounts had a personality, which included the name and picture of whoever posted the Tweets. The report also looked at the number of Tweets a company posted to its account. Seventy-six percent of the accounts had between 0 and 500 Tweets. Only a tiny percentage of blogs analyzed (1%) had 10,000+ posts. Weber Shandwick noted that companies are more likely to engage consumers the higher the amount of Tweets of value the company posts.  Read Weber Shandwick's full report, "Do Fortune 100 Companies Need a 'Twitter-Vention?".Source: cnet News; November 17, 2009 Source: Weber Shandwick Labels: Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Consumers, Brands and Social MediaSocial media plays a role in how consumers are learning more about certain brands according to a joint study by Performics, the marketing branch of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm.Research shows that Twitter drives most consumers to look for a product on a search engine, with 48% searching for the product after reading about it on the popular micro-blogging website, compared to only 34% on other social media sites. Michael Kahn, Performics Marketing Senior Vice President, said, "Being in a social network is like going to someone's barbecue. People are talking about the experiences of their lives. The sharing experience that happens in the physical world also happens in the social." Likewise, 30% of 3,000 active social networkers admitted to learning about a product, brand or service on a social network site such as Facebook and Twitter. Twenty-five-percent actually visited an online retailer's website after learning about the product on social media sites. Forty-four-percent of survey respondents have already recommended a product on Twitter and 46% claim they would recommend a product on Facebook. Consumers are more tolerant of brand marketing messages than previously thought and open to online interaction in regards to various products, services and brands. To read more about how consumers are finding out about and recommending brands, read Laurie Sullivan's full article here. Source: MediaPost Publications, Online Media Daily; November 5, 2009 Labels: Facebook, Internet Behavior, Search Behavior, Social Media, Twitter 0 comments. Click here to post comments. Younger Generations and Internet-Ready People Use Twitter the MostStudies by the Pew Internet & American Life Project show that 33% of adults ages 18 to 29 are updating their statuses online using Twitter and other popular social networking websites. These findings contrast earlier studies by Pew that users ages 30 to 49 made up the primary group of Twitter-users. Further research indicates that younger audiences are embracing Twitter and constantly updating their statuses. In May 2009 Sysomos reported 66% of Twitter users who revealed their age were under 25.The Pew study also shows a trend among those who own multiple Internet-connected devices: the more Internet-ready devices users have, the more likely they will update their statuses. Likewise, of those who own four or more devices, 39% use Twitter or another status update social network website. On the other hand, only 10% of users who own one device are updating their statuses.  Source: eMarketer, November 3, 2009Labels: Social Media, Twitter 0 comments. Click here to post comments. Facebook Snags Top Market Share, Yet Still Lags in Average Usage TimeIt comes as no surprise that Facebook is currently the dominating platform when it comes to social networking sites. With a hefty 194% increase in market share of visits compared to September 2008, Facebook has managed to not only steal the number one spot from Myspace, but also create a sizable gap between itself and the rest of the top social networking services.  Source: eMarketer, October 28, 2009 Labels: Facebook, Social Networking, Twitter 0 comments. Click here to post comments. Does Social Media Influence Your Travel Decisions?A recent study by Ad-ology Research found that over half of US Internet users have not used the Internet to research travel-related topics, preferring instead to do so offline and through other means. Not surprisingly, Airfare was the number one topic Internet users researched, followed close behind by hotel and motel rates and availability. Golf vacations were the topic least likely to be researched, with only 2.7% of respondents claiming that have ever searched for such info. Meanwhile, it seems that social media does not have a great effect on travel decisions. Only 23% of respondents claimed that they had been somewhat or significantly influenced by blogs, micro-blogs, forums, and social networks. However, companies have tended to have a high success rate with users who can in fact be influenced.  For example, both United Airlines and JetBlue have utilized Twitter to post cheap airfares, and have had significant success in influencing visitors to book a ticket over people who have not visited the micro-blogging service. Source: eMarketer, September 15, 2009 Labels: Blogs, E-commerce, Internet Behavior, Internet Statistics, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. 200% Growth in US Adult Twitter Users Since 2008In a study released today by eMarketer, it was found that by 2010, Twitter will consist of around 26 million adult users. This means that next year a total of 15.5% of all adult Internet users will play an active role on the service, an increase of 44.4% from 2009. The staggering statistic here is the fact that Twitter usage by adults 18 and over has increased by 200% since 2008. A high adoption rate only solidifies Twitter's continued growth trend. These numbers, however, are slightly conservative, as they only take into account usage of Twitter.com, and do not factor in desktop applications, text messages, and mobile apps. Source: eMarketer, September 14, 2009 Labels: Internet Growth, Twitter 0 comments. Click here to post comments. How Effective is Twitter as a Promotional Tool?As overall Twitter use continues to expand, so too has the interest of advertisers for using the service as a promotional tool. However, a discrepancy exists between consumers and advertisers over the effectiveness of Twitter as a medium for promoting products and services. While the majority of users seem to agree that Twitter is somewhat effective for promotions, it seems as if advertisers trend towards being more optimistic. In contrast, more consumers believe that the service is not effective for this purpose. These findings show that there might need to be broader consumer acceptance of Twitter before the service can be considered an effective marketing tool.Source: eMarketer, August 4, 2009 Labels: advertising tactics, Marketing Trends, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. The Google/TechTarget Research ProjectHow IT Pros Search Online During the Purchase Process I was doing some Twittering for the Google/Tech Target Road Show. They titled and described it as follows: The Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process Does search behavior of IT buyers change based on their stage in the buying cycle? Are there specific kinds of keywords they use? How can you take advantage of buyers' online behavior to improve your marketing and sales performance? Get answers to these questions and more by attending this invitation-only event. http://www.techtarget.com/googletechtargetroadshow/
http://www.twitter.com/HarryJGold Event Tweets:
Labels: Buying Cycle, Google, Mobile Web, Search Behavior, Twitter 0 comments. Click here to post comments. |
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