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Twitter Grows to 50 Million Tweets Per DayTwitter recently announced that it hit 50 million tweets per day, averaging out to about 600 tweets per second. Back in 2007, users were only tweeting about 5,000 times per day. Last year, the number of tweets grew 1,400-percent to about 35 million tweets per day. These numbers display the microblogging website's increasing popularity and exponential growth. The statistics do not include tweets from accounts that have been identified as spam.Source: Twitter blog; Monday, February 22, 2010 Labels: Internet Statistics, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Social Followers Interested in Deeper EngagementMany consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of deeper engagement.A MarketingSherpa survey indicated that 65% of daily social media users followed or friended a brand in order to learn about special sales. On the other hand, only 46% of max connectors - those with 500 or more social connections - followed or friended a brand for this purpose. Rather, max connectors preferred to follow a brand to learn about new products, features and services.  Another survey by Razorfish indicated that 43.5% of consumers followed a brand on Twitter in order to learn more about exclusive deals and offerings. Other reasons consumers followed brands were because they were a current customer, or the brand posted interesting and entertaining content. Source: eMarketer; January 22, 2010Labels: Facebook, Internet Behavior, Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Becoming Friends With BrandsOnline brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience.A Razorfish study discovered that connected consumers - people who visit a community site, engage digital media and spent at least $150 online - were somehow connected to brands. Approximately 40% of these consumers have "friended" brands on Facebook or MySpace. The primary reason for this was to receive special offers and discounts for a brand's product or service.  Effects of "friending" a brand on Facebook or MySpace included recommending the brand to others, raised awareness and actually purchasing the brand's product or service. Source: eMarketer; November 18, 2009Labels: Facebook, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Twitter a "Missed Opportunity" for Fortune 100 CompaniesAn interesting report from Weber Shandwick indicates that many Fortune 100 companies are still not taking full advantage of Twitter's popularity to connect with consumers, despite Twitter large user base.The report points out that 50 million people worldwide currently use Twitter. Out of the 540 Fortune 100 Twitter accounts analyzed (owned by a total of 73 companies), 76% do not update often and 52% do not actively engage in the popular microblogging site. Why aren't companies using Twitter to its full potential if millions use Twitter? Those companies that had active Twitter accounts were not making Tweets interesting enough to engage consumers; only about one-third of the accounts had a personality, which included the name and picture of whoever posted the Tweets. The report also looked at the number of Tweets a company posted to its account. Seventy-six percent of the accounts had between 0 and 500 Tweets. Only a tiny percentage of blogs analyzed (1%) had 10,000+ posts. Weber Shandwick noted that companies are more likely to engage consumers the higher the amount of Tweets of value the company posts.  Read Weber Shandwick's full report, "Do Fortune 100 Companies Need a 'Twitter-Vention?".Source: cnet News; November 17, 2009 Source: Weber Shandwick Labels: Social Media, Twitter, Web 2.0 0 comments. Click here to post comments. Social Media Use on Mobile Devices Provides Opportunity for MarketersOne of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage.There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to skyrocket by 2014 to approximately 760.1 million, almost half of the mobile Internet user population.  According to a July 2009 report, Facebook is the top social network website users access on mobile Internet, with a 6.1% reach. MySpace, YouTube and Twitter take the second, third and fourth spots, respectively. Though the mobile and social media channels are still emerging, causing premature estimates, the impressive numbers and promising user base open up developing opportunities for marketers. Some marketers have prepared to incorporate these channels into their marketing mix strategies, although programs are small and in experimental stages.Source: eMarketer; November 12, 2009 Labels: Mobile Web, Online Media, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Younger Women Adapt to Social Media Easier than Older WomenA report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of Gen Y women discover brands and products through social networking and status update websites, compared to only 22% of Gen X women. Additionally, Gen Y women are more influenced by blogs written by professionals as well as people they can relate to. On the other end of the spectrum, Gen X women (66%) are most likely to hear about product and brand information through an online newspaper or magazine.  Furthermore, the report says that 69% of Gen Y women call friends or tell them in-person about new products and brands; however, it is interesting to note that they are more likely to use social media resources to spread information about new findings than Gen X. For example, 28% of Gen Y will use a social networking site to share information about brands and products they like, versus 15% of Gen X. Source: eMarketer; November 11, 2009Labels: Blogs, Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. How Do You Use Your Mobile Phone?I think most of us would agree that without our cell phones... we would be completely lost. What are they actually being used for however?The graph below states that over half of all mobile phone users in both the US and France use their phone to make a voice call at least once a day. Germany and the UK weren't far behind with 42% and 36% respectively.  On the other hand, the chart also shows that out of the four countries listed, the US and the UK mobile phone users were more likely to have never made a voice call on their phone, when compared to France and Germany.  In the UK specifically, mobile users are more likely to send a text over making a voice call, but what do users really want out of their phones? The chart below shows a list of features US mobile phone users would like to see on their phone with a satellite navigation system being top priority.  Based on this chart, it seems very clear that users are ready to take their mobile experience to the next level. All of the items involve adding the internet to a mobile phone and allowing a user to accomplish just a much on the road as they can sitting at their desk.As high-tech phones continue to grow in popularity, the demand for mobile marketing is only going to increase. Mobile advertising will soon have the potential to target users at the exact moment they need information... Source: eMarketer, July 20, 2009 Labels: Internet Future, Mobile Web, Web 2.0 0 comments. Click here to post comments. Small Businesses Get SocialStrength in numbers.It is not just big businesses that are communicating with customers using social media.   Source: eMarketer, June 4, 2009 Labels: Industry, Internet Behavior, Social Networking, Web 2.0 0 comments. Click here to post comments. Mobile Texting Opportunities for Marketers (or Mobi Txt Opps)Fast young thumbs.One thing’s for sure—teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.    Source: eMarketer, June 1, 2009 Labels: advertising tactics, Internet Demographics, Mobile Web, Web 2.0 0 comments. Click here to post comments. How People Share Online VideoIn a world of continuous technological change, the concept of “new” can get old.  That scale of usage would mean online video in the US is now as big as network TV.   The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites. Source: eMarketer, May 28, 2009 Labels: Online Video, Social Networking, Web 2.0, YouTube 0 comments. Click here to post comments. The Problem with Social Media in the OfficeThere is some good news and bad news about workplace social media.   Source: eMarketer, May 27, 2009 Labels: Social Media, Social Networking, Web 2.0 0 comments. Click here to post comments. Forrester Predicts Surge in Global Enterprise Web 2.0 Spending by 2013According to Forrester Research, enterprise spending on Web 2.0 technologies is rapidly growing and expected to continue this upward trend. With an anticipated compound annual growth rate of 43%, enterprise Web 2.0 spending is expected to reach $4.6 billion globally by the year 2013. The graphic above breaks down business spending on social networking, RSS, blogs, wikis, mashups, podcasting, and widgets, the current popular growing technologies of Web 2.0.The full Forrester report includes an analysis of enterprise Web 2.0 spending across North America, Europe and Asia Pacific as well as an analysis of the challenges facing vendors, particularly in the IT space, with Web 2.0. Check out the full report here. Source: Forrester Research, Inc. Labels: Business-to-Business, Social Media, Web 2.0 0 comments. Click here to post comments. Expected Growth in User-Generated VideoAccording to Screen Digest, streams of user-generated video are expected to increase by 25% in the next four years. The ad revenues from these videos are expected to increase over 85%. Source: eMarketer Report, 2008Labels: Online Video, Social Media, Web 2.0 0 comments. Click here to post comments. Marketers Embracing Social MediaAccording to a recent report issued by the Society for New Communications Research, marketers are beginning to embrace social marketing. The report explained that while standard metrics for online marketing, such as search engine ranking and web traffic, are still useful in evaluating social media, the most important and useful metric is simple awareness and engagement of users. Specifically, blogs and online media were cited by marketers as more effective to younger (18-25) audiences. As far as blogs and podcasts, some important points in determining how to become influential included frequency of posting, page visits and site meter rankings. Source: "Social Marketing Makes Marketers Warm and Fuzzy," Marisa Peacock, CMSWire Labels: Social Media, Web 2.0 0 comments. Click here to post comments. Web 2.0According to a Scene7 study of companies that sell products or services online, "half of online businesses plan to add 'Web 2.0' online capabilities to their sites within the next six months, and over 93% intend to do so within the year." The strongest growth is expected to be seen in:
Source: Scene7 Web 2.0 Experiences 2008 and Beyond Survey, 2008 Labels: E-commerce, Internet Future, Internet Statistics, New Technology, Web 2.0 0 comments. Click here to post comments. |
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