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Advertisers Hesitant to Sponser User-Generated VideosGiven the popularity of online video services such as YouTube and Google Videos, one could make the assumption that these services also produce the greatest advertising revenue. The graph below counters this point, revealing that in reality broadcaster networks possess the largest revenue share. By 2013, US ad-supported online TV revenues are predicted to jump from $448 million in 2008 to $1.45 billion, a total increase of about 224%.  The overall spending in online video advertising is also projected to grow significantly, and by 2013 reach as high as $4.09 billion.  The amount of revenue that TV companies receive in ad revenue is still small in comparison to the funds they pull in through traditional advertising. However, some analysts predict this gap to close in the next few years. Source: eMarketer, August 5, 2009 Labels: Advertising Spending, advertising tactics, Industry, Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. How People Share Online VideoIn a world of continuous technological change, the concept of “new” can get old.  That scale of usage would mean online video in the US is now as big as network TV.   The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites. Source: eMarketer, May 28, 2009 Labels: Online Video, Social Networking, Web 2.0, YouTube 0 comments. Click here to post comments. YouTube Hits 100 MillionIn January 2009, YouTube received more than 100 million unique visits. This made YouTube one of the most widely viewed video sites in the US. User-generated video will continue to grow throughout 2013. Below is a chart that shows the content type and its growth from 2008-2013 Source: eMarketer, March 18 2009Labels: Internet Behavior, Social Media, YouTube 0 comments. Click here to post comments. Where Do Online Viewers Go for Video?  Source: eMarketer, November 24 2008Labels: Internet Statistics, Online Video, Social Media, Yahoo, YouTube 0 comments. Click here to post comments. US Online Video Viewers As a Percent of Internet Users and Total PopulationGrowth and projected future growth of US online video viewers Source: eMarketer Report, 2008 Labels: Online Video, Social Media, YouTube 0 comments. Click here to post comments. Top U.S. Online Video Properties-749450.gif) Labels: Google, Online Video, YouTube 0 comments. Click here to post comments. Video Sharing Sites a Hot Topic Entering 2008According to last week's article in AdWeek, "Study: Traffic to Video Sites Doubles," daily traffic to YouTube and other video sharing web sites has nearly doubled in the past year. Factors attributing to this increase include:
 While the overall traffic number to video sharing sites is up from 33% to a staggering 48%, other audiences are responding extremely well to the newly-popularized online content. The number of teens visiting video sharing sites has gone up by 160%, while the number of women has increased by 120%. Also, discounting older and younger adults, the number of adults aged 30-49 who visit video sharing site increased by 100% in the past year.This is great news for skeptics about social media, as is the growing presence of Google Universal Search, which includes click-to-play videos on its first page of natural search content, as well as maps, images, etc. Online video will certainly be one of the hottest topics in online media for 2008. Source: AdWeek, January 2008 Labels: Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. |
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