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Americans Would Watch Television Ads for MoneyA majority of Americans dislike watching ads on television; however, a study shows that Americans would continue watching these ads if they were paid to do so.Almost three-quarters of Americans believe that there is too much advertising on television. Forty-four percent of American viewers skip television ads more than they did in previous years, either by changing the channel or muting the TV. Despite the opinions of American television viewers, 52% would watch these skipped ads if they were paid. According to an article on MediaBuyerPlanner, a form of payment might be a discount on viewers' cable television bills. Survey respondents also discussed their opinions on technology monitoring viewer habits in order to better target television and online ads. Thirty-two percent of Americans feel comfortable with the technology, as long as it does not collect personal data; however, 35% of Americans are not interested in this technology at all. Click here to read the full article. Labels: advertising tactics 0 comments. Click here to post comments. Behavioral Targeting the Solution to Consumer Ad Avoidance?A global media and advertising study found that consumers tended to avoid ads whenever possible. Two-thirds felt there were too many ads on television, and 39% felt there were too many online ads.The study included respondents from the US and Canada. US consumers were 44% more likely than last year to skip ads when watching television or listening to the radio, compared to only 41% more of Canadians.  One solution to consumers' tendencies to avoid ads is behavioral targeting, or making ads more relevant to consumers according to their interests; however, due to Internet privacy concerns, implementing behavioral targeting may be a challenge. Consumers may find themselves resistant and require more transparency from marketers, therefore rejecting behavioral targeting. Other advertising-related activities included consumers' involvement with social media. In terms of social networking, the change in activity compared to last year showed a small increase, with 9% more promoting a brand or ad on Facebook and 4% more following a brand on Twitter. Source: eMarketer; December 7, 2009 Labels: advertising tactics, Marketing Trends 0 comments. Click here to post comments. More Individuals Turn to the Internet for Self-DiagnosisAlmost one-half of all US internet users turn to the internet for information and additional self-diagnosis after paying a visit to their physician. Their main source of information: a search engine. Only 20% actually go to a specific health website, such as webmd.com, in order to learn more about their doctor's diagnosis and to find out about specific treatment options. A little over one-third of internet users trust what their doctors say and fill the prescription, without bothering to participate in any self-education.  These statistics show that more and more individuals are turning to the internet each day for self-help and self-dianostic purposes. Pharmaceutical companies in particular should capitalize on this trend and educate consumers through their advertising campaigns. Source: eMarketer, August 10, 2009 Labels: advertising tactics, Internet Behavior 0 comments. Click here to post comments. Advertisers Hesitant to Sponser User-Generated VideosGiven the popularity of online video services such as YouTube and Google Videos, one could make the assumption that these services also produce the greatest advertising revenue. The graph below counters this point, revealing that in reality broadcaster networks possess the largest revenue share. By 2013, US ad-supported online TV revenues are predicted to jump from $448 million in 2008 to $1.45 billion, a total increase of about 224%.  The overall spending in online video advertising is also projected to grow significantly, and by 2013 reach as high as $4.09 billion.  The amount of revenue that TV companies receive in ad revenue is still small in comparison to the funds they pull in through traditional advertising. However, some analysts predict this gap to close in the next few years. Source: eMarketer, August 5, 2009 Labels: Advertising Spending, advertising tactics, Industry, Online Media, Online Video, Social Media, YouTube 0 comments. Click here to post comments. How Effective is Twitter as a Promotional Tool?As overall Twitter use continues to expand, so too has the interest of advertisers for using the service as a promotional tool. However, a discrepancy exists between consumers and advertisers over the effectiveness of Twitter as a medium for promoting products and services. While the majority of users seem to agree that Twitter is somewhat effective for promotions, it seems as if advertisers trend towards being more optimistic. In contrast, more consumers believe that the service is not effective for this purpose. These findings show that there might need to be broader consumer acceptance of Twitter before the service can be considered an effective marketing tool.Source: eMarketer, August 4, 2009 Labels: advertising tactics, Marketing Trends, Social Media, Social Networking, Twitter 0 comments. Click here to post comments. Mobile Advertising on the RiseAccording to the below graph, US mobile advertising spending is predicted to jump to $3.3 billion in 2012. That's about a 414% increase in expenditure compared to 2008. It is interesting to note that certain industries utilize mobile advertising more than others. In particular, broadcasting and cable TV, movies and entertainment, and automobile manufacturers held the number one, two, and three spots respectively in overall share.  When it comes to monetization of these ads, industries such as downloads and real estate have 100% of their mobile ad inventory paid for. However, Home/family struggles the most, managing to reach a mere 43%.  As the number of mobile phone users continues to grow, companies would be wise to reconsider their overall marketing strategy and invest a significant portion of their budget in mobile advertising. Source: eMarketer, August 4, 2009 Labels: Advertising Spending, advertising tactics, Marketing Trends, Mobile Web 0 comments. Click here to post comments. Mobile Texting Opportunities for Marketers (or Mobi Txt Opps)Fast young thumbs.One thing’s for sure—teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.    Source: eMarketer, June 1, 2009 Labels: advertising tactics, Internet Demographics, Mobile Web, Web 2.0 0 comments. Click here to post comments. Online Advertising Pushes ThroughMarketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising. Labels: Advertising Spending, advertising tactics, Internet Behavior 0 comments. Click here to post comments. Everybody Loves Social Networking, Except Some AdvertisersIn 2008, $2 billion was spent advertising on social networking sites, and that is expected to grow to about $3.5 billion by 2013. Europe has increased its socializing by 13.6% between 2007 and 2008. To see the breakout by countries, click on the below graph to enlarge.  Source: eMarketer, March 19 2009Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. Email Increases Likelihood to Buy by 50%American consumers value companies who send them e-mails, according to an Epilson study. The study also showed more than half of respondents (67%) said they have purchased products in stores as a direct result of an e-mail received by that company. Other information found in this study showed that 84% of respondents "said they like receiving email from companies with whom they register, because even if they don't always read the message, it's good to know the information or offer will be there when they're ready." For companies, these findings are quite stimulating. Source: Marketingvox, February 23 2009 Labels: advertising tactics, Email Marketing, Internet Behavior 1 comments. Click here to post comments. Why Retail Loves E-MailPromotional e-mails sent by retailers were slowly increasing throughout 2008. The largest numbers came in at the end of the year in December with 14.6 e-mails sent on average to consumers, doubtlessly due to the holiday season and recession. As you can see below, the majority of consumers e-mail grew during the 2008 holiday season  Note: *November 8-December 19 2008 Source: eMarketer, February 23 2009 Labels: Advertising Spending, advertising tactics, Email Marketing 0 comments. Click here to post comments. Local Web-Ad Market Cools DownLocal-ad market growth is expected to minimize compared to recent years. Predictably, the recession has forced many local businesses to cut down on their ad spending. Source: The Wall Street Journal | Media & Marketing, February 18 2009
Labels: Advertising Spending, advertising tactics 0 comments. Click here to post comments. Top Tactics for 2009The most popular form of marketing tactics in 2009 will be the Web with 33%, according to US Advertising Agency Executives. Mobile, viral, and SEO will also be a top tactic in 2009, leaving banner, radio, and TV/broadcast/cable very low on the marketing chain. However, TV is still leading over online ads when it comes to actual spending:  Source: eMarketer, January 29 2009 Labels: advertising tactics, Industry, Search Engine Marketing 0 comments. Click here to post comments. Remember Online Dating? Online dating revenues are up, however, usage is down. The reason for this is simple- marketers are using pricing and targeting when focusing on online dating. Source: eMarketer, January 23 2009Labels: advertising tactics, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Ad Network Prices Take a HitBut past performance is not necessarily indicative of future results. Note: (1) <1> Source: eMarketer, January 22 2009Labels: Advertising Spending, advertising tactics 0 comments. Click here to post comments. Inventory: Moving Products OnlineIncreasing spending to reach viewers  Source: eMarketer, January 9 2009Labels: Advertising Spending, advertising tactics, Email Marketing, Online Video, Social Media 0 comments. Click here to post comments. Blogs Can Ease Customer CommunicationReadership has grown and so has consumer trust.A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership  Note: n=2,210; in the past 12 monthsBlog readers are also becoming increasingly influenced with their purchase decisions, and taking more action after viewing an ad on a blog.   Note: n=122Source: eMarketer, December 30 2008 Labels: advertising tactics, Blogs, Marketing Trends, Social Media 0 comments. Click here to post comments. Children Get Product Info Online  Source: eMarketer, December 24 2008 Labels: advertising tactics, Internet Behavior, Internet Demographics 0 comments. Click here to post comments. Social Networks: Millions of Users, Not so Many Marketers Source: eMarketer, December 17 2008Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. Behind the Numbers: MySpace and Facebook Source: eMarketer, November 19 2008Labels: Advertising Spending, advertising tactics, Social Media 0 comments. Click here to post comments. U.S. Online Marketers'* Planned Spending in the Next Year Note: *ad:tech attendeesLabels: Advertising Spending, advertising tactics 0 comments. Click here to post comments. |
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