Marketing

integrated digital

Video Tip: Integrated Digital Marketing

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Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO of Overdrive Interactive explains how all of those pieces fit together and why you need…

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Analytics

SEO Dashboard

Anatomy of a 5-Star SEO Dashboard

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 Why create a SEO dashboard? Although Google Analytic’s lets you see a host of organic search metrics, they are segmented into buckets by Audience, Acquisition, Behavoir, etc.. creating an isolated view of one metric per page view, whereas dashboards bring several metrics into one page for easy review and analysis. What makes a great Organic Search Dashboard? The ability to view…

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Analytics

The What, Why and Meaning of Online Marketing Analytics.

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By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.

Analytics

Google Analytics Gets Social

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Google is stepping up their social game in more ways than just Google+, Google has announced that you will now be able to track social interaction with your website through Google Analytics.  This new feature will allow users to track the impact of tweets, likes, LinkedIn shares and of course, +1s. The social engagement reporting…

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Social Media

It’s Real Time for Facebook Insights

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Any page administrators will notice a slight, but important change in their pages. Facebook has now rolled out with the ability for insights to be shown in real time; something that had previously been unavailable. These important statistics would take some time to appear, until today. Having these statistics appear immediately is a huge improvement,…

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Advertising

Twitter Redefines Advertising Opportunities

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In addition to the endless ways to connect with users on Twitter, businesses can now rely on even more insight for their efforts. Recently, Twitter has developed new advertising opportunities for business to take part in. Offering a clear explanation of ways to monetize efforts through the micro-sharing site, now businesses can create monthly budgets…

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