ClickZ Archives

Lessons From a Real-Life ‘Mad Woman’

by Harry Gold October 26, 2011

At the Association of National Advertisers Annual Conference in Phoenix, AZ, I had the amazing honor and pleasure of seeing Jane Maas. I was truly moved and amazed by her talk and inspired by her life. Why was I so…

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ClickZ

Social Media Marketing at Dell: An Interview With Rishi Dave

by Harry Gold September 12, 2011

I recently had the honor of meeting Rishi Dave, executive director of online marketing for Dell’s Public and Large Enterprise Business Unit, and touring the Dell Social Media Listening Command Center. (It was very cool!) I asked Rishi if I…

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Advertising

10 Tips for Building Fans via Facebook Advertising

by Harry Gold July 19, 2011

Managing Google campaigns can be immensely complex and if you really want to make them work, they have to be nurtured and optimized in real time. Ad copy, bids, targeting selects, and keywords all have to be constantly tested and…

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Advertising

Facebook Ad Network – Is It Coming?

by Harry Gold September 2, 2010

On August 27, Mashable reported Facebook has a $33.7 billion valuation – wow. Too high? Maybe to some, and maybe not to others. Instead of debating that point, let’s look at some things that Facebook might do in the future to…

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