Email Marketing Archives

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Email Marketing – cleverly simple manipulations to make people open your emails

by Lior Schneider May 24, 2017

Who among us does not know this situation? We open our mailbox and automatically move dozens of emails to the trash, just because we don’t know who they’re from, or they are tagged as spam. However, they all have one…

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12 Ways to Avoid the Spam Folder

by Edwina De Abreu December 19, 2016

“Just 79 percent of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder—a full 21 percent—are diverted to spam folders or blocked…

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Overdrive Releases the Demand Gen Infrastructure Infographic

by Michele Martin May 25, 2016

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI….

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A Guide to GIFs and How They’re Used in B2B Marketing

by Edwina De Abreu May 20, 2016

GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop endlessly. And, although they were first…

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3 Types of Account Based Marketing

by Jeff Selig September 28, 2015

Account Based Marketing is No Ordinary Sales Layup Sales certainly doesn’t know everything about their accounts and neither one would submit does marketing. Together they need to work in finding new contacts and buying center opportunities. Below are a few…

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Overdrive Interactive Wins Big at 2014 IAC Awards

by Ty Velde April 3, 2014

We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards.

What Is Marketing Automation and 4 Reasons To Use It?

by Kyle Reeves February 4, 2013

At the most basic level, marketing automation is the use of an integrated marketing tool which allows a portion of the marketing workflow involved with driving the prospect further down the conversion funnel to be automated. Once a person enters…

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The Importance of Thank You Emails

by Michael Shinnick October 25, 2012

Thank you emails are an important part of your email marketing program.