Marketing

The Importance of Paid Advertising on Facebook

By

Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the content their users want to see. The social nature of organic posts is one of…

Read the full article

Advertising

Advertising

5 Dos of Facebook Advertising

By

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all Facebook ad campaigns are created equally. Check out this list of 5 dos of Facebook…

Read the full article

Social Media

Facebook Launches Global Pages for Brands

By

Yesterday Facebook began rolling out the most exciting news for international brands on Facebook since the release of Timeline, Global Pages. With Global Pages, brands are able to have one global identity on one Facebook page. Global Pages have unified Likes and People Talking About This count, but each brand can set up localized versions…

Read the full article

Advertising

Facebook Tests Real-Time Ad Targeting

By

Earlier this week, we discussed how Facebook has begun to test ads targeted at status updates and wall posts.  Today, we learned that they have also begun testing real-time targeted ads among 1% of users (about six million). The site currently offers targeted advertisements that can be aimed at different kinds of content within a…

Read the full article