marketing automation Archives

Driving Forward > Digital Marketing Blog

How to Choose the Right Marketing Automation Platform

by Harry Gold October 31, 2021

Marketo or Hubspot – what do you prefer? Marketo or Hubspot? How about Pardot or Marketo? Or maybe Act-On or Hubspot? What marketing automation platform do you like or prefer? We get these questions a lot here at Overdrive. Why –…

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Account Based Marketing

The Platforms That Belong in Your ABM Tech Stack

by Jeff Selig May 19, 2017

Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing…

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Account Based Marketing

Overdrivers Get #ABMCertified by Demandbase

by Edwina De Abreu May 19, 2017

Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what…

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Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

by Michele Martin May 25, 2016

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI….

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Advertising

How to Fix Your B2B Marketing Problem

by Jeff Selig October 1, 2015

The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of…

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Marketing Automation

UPDATE: Video Now Available of April 21 Marketing Automation Webinar with Harry Gold

by Jessie Burke April 23, 2015

UPDATE: The video recording of Harry Gold’s Quick-Start Marketing Automation is now live! This presentation is ideal for individual and company-wide viewing for both marketers who are just beginning their marketing automation education and those who want to expand their current knowledge of…

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Overdrive

Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

by Jessie Burke March 6, 2015

Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively…

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