Driving Forward > Digital Marketing Blog
3 SEO Trends to Address in 2016
The Economics of #FacebookDown
5 Tips for a Successful Snapchat Campaign
Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV
The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.
Coke Debuts First All-Digital Campaign
Coke announces their first all-digital marketing effort.
Mobile Ecommerce vs. Brick and Mortar Retailers
Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?
