Marketing

The Importance of Paid Advertising on Facebook

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Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the content their users want to see. The social nature of organic posts is one of…

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Social Media

What you need to know before turning on "push notifications" on Instagram

Instagram Algorithm Changes

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You might have seen a lot of this on Instagram this week: From Boston Ballet to your friendly neighborhood blogger, it seems like everyone is concerned that their content is going to be rendered useless immediately. It’s easy to understand when considering a platform that relies on users’ capacity to scroll (and scroll, and scroll)…

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