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TikTok SEO: Key Tips to Improve Your Rank

by Emma Ceplinskas May 5, 2023

Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over…

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Why Companies Still Need SEO During Covid-19

by nick holt May 14, 2020

As most of the global workforce goes remote in 2020, businesses and budgets are changing due to a decrease or increase in site traffic. Since this pandemic is new for marketers and organizations, there isn’t exactly a marketing blueprint but…

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Boston SEO

SEO for Video Series: Double Your Views With These Proven YouTube SEO Tactics

by Victoria Spero March 12, 2020

Video is one of the most useful tools in your digital marketing arsenal. Among its advantages are engaging with users and driving traffic to your website. Unlike still images and pure text ads, video forces users to stop scrolling in…

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Boston SEO

SEO for Video Series: Three Video Optimization Secrets to Outsmart Your Competitors

by Christina Driscoll March 9, 2020

In our new series on SEO for video, we’re giving away our best-kept secrets on video optimization. You’ve probably heard the term video optimization before – but how do you make sure your videos are optimized for YouTube? Well, lucky…

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Boston SEO

Overdrive Releases The 2020 Search Marketing Map

by Victoria Spero January 14, 2020

Search marketing is an essential digital marketing component that continues to evolve every year. As marketers, it’s clear that increasing your contents’ visibility and having it rank highly in the search engine results pages (SERPs) is important. Luckily, we have…

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Analytics

3 SEO Metrics for CMOs

by Seth Richtsmeier June 28, 2019

Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate…

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Event

Overdrive Interactive Hosts a BrightEdge User Group

by Edwina De Abreu June 30, 2017

On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative…

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Marketing

How to Increase Organic Traffic to Your Website

by Jeff Selig November 3, 2016

How to Apply SEO Best Practices To Your Content and Generate More Traffic to Your Site 1) Meta Data The meta title, URL and description are the three key ingredients for an optimized web page or blog post. Very effective…

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Marketing

3 SEO Trends to Address in 2016

by Seth Richtsmeier July 22, 2016

Authored by Aaron Rothbard & Seth Richtsmeier Through the years we have seen innumerable changes that have affected search, and now that 2016 is here and 2017 is fast approaching, our attention is on the emerging and evolving SEO trends….

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