Branding

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Video Marketing on Social Media

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Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an indefinite period of time, not just 15 minutes. Look at Casie Neistat. Or King Bach….

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Social Media

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5 Best Mannequin Challenge Videos

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If you’ve scrolled through Facebook in the last month, you’ve probably seen at least one video of people posed, stock-still, as a camera moves around the space. The videos are short, about a minute long. They’re all part of the Mannequin Challenge. So how did this trend take off? Simplicity: Anyone can do it Cost: The…

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Social Media

How To- Instagram Stories in 5 Steps

How To: Instagram Stories

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Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only live for 24 hours. We saved each 10 second clip and compiled them into one simple…

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Social Media

Social Media News

Latest Social Media Updates

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Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their users’ interests. This feature is similar to Snapchat’s Live Stories and Story Explorer which launched last…

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Marketing

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How to Use Facebook Live

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On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so, Facebook has finally released its own live-streaming video app, Facebook Live. While Twitter’s Periscope basked in the glory of having grown to more than 10 million users after only four…

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Advertising

Harry J. Gold’s Videos – Marketing & Social

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In addition to being a thought leader in digital marketing, our Founder & CEO, Harry J. Gold, also does frequent speaking engagements across the country. Check out three of his most popular presentations: Here is Harry speaking about social media marketing at the 2012 NEDMA Marketing Technology Summit: His speech “You Don’t Need A Million…

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Media

Instagram Video vs. Vine

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With 89 million Americans watching an average of 1.2 billion online videos every day, video sharing has become a significant aspect of social media. Vine — an app that allows users to create looping videos with a time limit of six seconds — is proof of the popularity of video sharing. Launched by Twitter in…

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